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Email Marketing:)

Email Marketing:). elan marko. Agenda:. Overview Building your list: Best Practices Email platforms: Why you need a email platform? Subject lines: Avoiding spam traps and harnessing opens Test before deploying: Is your email wonky? Analytics 8 Common mistakes: Don’t learn the hard way!.

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Email Marketing:)

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  1. Email Marketing:) elanmarko

  2. Agenda: • Overview • Building your list: Best Practices • Email platforms: Why you need a email platform? • Subject lines: Avoiding spam traps and harnessing opens • Test before deploying: Is your email wonky? • Analytics • 8 Common mistakes: Don’t learn the hard way!

  3. Overview: Email can help grow your business • Build/Nurture relationships • Drive sales • Re-engage customers • Low cost • Relatively easy to manage

  4. First step: determine objective • Customer retention • Company notifications • Informational updates • Sales • Cross selling (Sell similar products) • Upselling (Sell premium versions of product/service) • Re-engage existing customer (Ex; customer hasn’t purchased in 6 months, send coupon)

  5. Building your list: Best Practices • Follow privacy Laws • Can-SPAM act and privacy issues • Users need to Opt-in • Customers need to opt-in to be on your list. • Double-opt in means they have 1st joined your list and then a 2nd email was sent to confirm, which was clicked and activated. • Issues if user don’t Opt-in: • Poor open rates • Reported as spam (If happens frequently spam filters will block all your emails) • Cause future delivery issues and blacklisting.

  6. Email platforms: Why you need an email platform? • List management • Powerful analytics • Ensure delivery • Avoid spam filters • Email Platforms: • Mailchimp*, Campaigner, Vertical Response, Constant Contact, and many more. • I recommend Mailchimp • Free up to 2,000 contacts • Easy to use templates

  7. Tips • KEEP IT RELEVENT • OPTIMIZE TEXT FOR QUICK READ • FROM LINE: • No more than 25 characters • Choose consistent from line or different and test. • SUBJECT LINE • No more than 40 characters • Ask/answer a question • Intriguing often works better (Ex: Invitation, Have you heard yet?) • Make it a list (Ex: Top 5 products you can’t live without)

  8. Subject lines: Avoiding spam traps • WORDS IN ALL CAPS • !!! • $$$ • 100% • Free • No cost • No fee • No obligation • Guaranteed • What are you waiting for • Limited time • Click here! • Act now • Affordable • Bargain • Best

  9. Test before deploying: Is your email wonky? • Test your email in different email clients to make sure it works and displays properly. • Ex: Gmail, yahoo, outlook etc.

  10. AnalyticsTest, Learn, Improve • View and test key metrics: • Open rates: • Subject line • Time: Day of the week, Time of day (Tues/Wed usually best) • Click through rates: • Is your information relevant? • Short content, long content, images etc. • Bounced: • List practice is no good. Check to see email is good before importing. • Unsubscribes: • Expected, but may show that you are sending emails to often, or not relevant info • Complaints: • Big issues if people complain. Email provider will kick you out, also content is not relevant, or list building not good. • A/B Split Testing • Test two subject lines and see which one works best

  11. 8 Common mistakes: Don’t learn the hard way! • Not Having Permission • Purchasing Email Lists • Forgetting To Double Check Email Contents • Thinking "Blast" Instead Of "Relationship" • Writing Like A Used Car Salesman • Forgetting To Test In Lots Of Programs • Sending With A Personal Reply-To Address • Ignoring Campaign Reports

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