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premises, Cloud and Hybrid SIP Applications

Explore premises, cloud, & hybrid SIP models, understand advantages, disadvantages & trends in UC & VoIP services. Enhance value & optimize cost with strategic applications.

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premises, Cloud and Hybrid SIP Applications

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  1. premises, Cloud and HybridSIP Applications Bernard Gutnick Senior Director – Product MarketingShoreTel

  2. Agenda • The changing communications market • premises, Cloud and Hybrid Models • Conclusion and Recommendations • There are additional background slides provided for your review. These will be made available with the conference materials.

  3. The Changing Communications Landscape • VoIP Becomes UC - Today • SIP trunking plays an important role in SIP applications • Wide range of new SIP based communication services are available • It’s about the applications, not about where the applications operate

  4. Increasing Acceptance of SIP Devices UNDESK your desk phone Tightly integratedwith ShoreTel Mobility Works with the iPhone native dialing Dial tone just likea phone Message Waiting Indicator Handset off-hook launches ShoreTel Mobility Client Dialing automatically launches ShoreTel Mobility Client

  5. Trends Changing the Communications Landscape • UC has now reached critical mass • Businesses are looking for better value • Every business has a unique situation that drives decisions around these changes

  6. Focus on Total Cost of Ownership • UC has cost advantages over TDM and standalone IPT applications • Understanding what my labor and software upgrade costs are over a 5-10 year period

  7. Focus on Strategic Applications • Competing effectively by leveraging UC • Put available resources on customer facing applications. • The first pertains to the business environment • The second aspect of competition applies to the companies providing VoIP and UC solutions

  8. Empower People to Perform • This speaks to broader trends such as mobility, virtual organizations and teleworking • Mobility is simply an extension of the changing nature of work

  9. Eliminate IT Complexity Costs • Complexity costs money • UC reduces complexity by converging networks • Legacy vendors and phone systems vary in support for integrated applications

  10. Employees View All Applications As Their “Cloud” IP WAN Cloud

  11. VMware Appls Mobility VMware Server Let’s Explore premises, Cloud and Hybrid Models Service Appliances MPLS SIP Trunking Network Telephony Resources PSTN Remote Site

  12. premises-based SIP Applications Advantages • Maintain cost control over services • Maintain control for administration and provisioning of features • Keep a mission-critical resourcein-house

  13. premises-based SIP Applications Advantages • Less dependency on third parties or external resources for support who may lack the knowledge needed for your network environment

  14. premises-based SIP Applications Disadvantages • Trunking capacity fluctuates and costs may be limiting • IT may have limited resources to supportphones • Expertise may be limited to integrate VoIP and/or UC with the network

  15. Cloud-based SIP Applications Advantages • Cost shifts from a Capex model to Opex, freeing up cash for other things • Outsourcing telephony allows IT to focus on where they add more value for the business • Reduces thecomplexity that comes with ever-evolving technology

  16. Cloud-based SIP Applications Advantages • Greater flexibility for right-sizing your spend on telephony • Relieves IT of the stress for maintaining the service and ensuring applications are current • Cost-effective path for supporting remote workers and branch offices

  17. Cloud-based SIP Applications Disadvantages • Long term, cloud may be more expensive than premises-based solutions • Cloud is still new for telecom, and not as widely deployed as premisesbased

  18. Hybrid SIP Applications Model Advantages • Balances internal applications with external applications requirements • Leverages scalability of cloud network services • Can optimize mix between providing IT support and spending on external services

  19. Hybrid SIP Applications Model Advantages • Allows business to keep using their legacy premises-based system while getting the full benefit of cloud-based VoIP and UC • Can leverage the best each has to create a leading edge solution • For vendors who can provide both, all the element should interoperate seamlessly, making deployment and management easier

  20. Summary • SIP based applications continue to evolve • SIP trunking plays in increasing role in the economic value • SMBs have a wide range of solutions to choose from for VoIP and/or deploying UC. • All three deployment paths are viable

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