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The Eu cross-border e-commerce forum is a two-day event based in Liege airport focusing on online retail and cross-border e-commerce solutions. Through the contribution of top players of the cross-border industry and cross border xpress parking international firms such as Alibaba Group and Cdiscount, the EU CBEC Forum helps small and medium enterprises grow their business online, create scalable e-commerce business models and build useful international partnerships. The event seeks to reach these objectives by organizing a forum and an expo. The first one wants to be a gathering for e-commerce experts, with keynote speeches on main stage and industry- specific workshops to teach practical skills and share insights and trends from European and Asian markets. The latter acts as a business fair, with booths from brands, retailers and service providers from six different industries, such as F&B, dietary supplements, fashion, otc medicines, beauty & cosmetics and mother & baby care.