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GET THE MOST OUT OF YOUR ATTORNEY BIOS

GET THE MOST OUT OF YOUR ATTORNEY BIOS. A Webinar By PaperStreet Allison Gagliardi Content Editor. IN THIS WEBINAR YOU WILL LEARN:. Types of information to share Making bios user-friendly / unique Different approaches for presenting the information Style and formatting basics.

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GET THE MOST OUT OF YOUR ATTORNEY BIOS

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  1. GET THE MOST OUT OF YOUR ATTORNEY BIOS A Webinar By PaperStreet Allison Gagliardi Content Editor

  2. IN THIS WEBINAR YOU WILL LEARN: • Types of information to share • Making bios user-friendly / unique • Different approaches for presenting the information • Style and formatting basics

  3. WHY ARE BIOS IMPORTANT? • Traffic: Everyone loves a picture • One of the most visited pages • Face to the Name • Formulates a First Impression • About the work environment • About the type of people who work there

  4. TRY SOME OF THESE CATEGORIES • Contact Information • Text Biography • Education • Practice Areas • Professional/Trade Affiliations • Bar Admissions • Honors/Awards • Publications • Representative Cases • Speaking Engagements • Social Media • Career Highlights • Community Involvement • Languages • Military Experience • Certifications • Hobbies/Interests • Quotes • Recent Blog Posts (a feed) • Case Studies • Presentations • Podcasts/Webinars • Client Testimonials • Videos • Photo Galleries • Personal Information

  5. AT THE MINUMUM INCLUDE THESE • Contact Information • Text Biography • Education • Practice Areas • Professional/Trade Affiliations • Bar Admissions • Honors/Awards • Publications • Representative Cases • Speaking Engagements • Social Media • Career Highlights • Community Involvement • Languages • Military Experience • Certifications • Hobbies/Interests • Quotes • Recent Blog Posts (a feed) • Case Studies • Presentations • Podcasts/Webinars • Client Testimonials • Videos • Photo Galleries • Personal Information

  6. APPROACHES TO CONSIDER • Formal • Personal • Modern • Straightforward

  7. ABOUT MICROSITES • A small, highly customizable website for each attorney • Pages designated for the content • You can create a page for virtually any information

  8. BEFORE YOU START ASK … • How do you want to refer to the attorney on second reference? • Mr. Boyd, Attorney Boyd, Pete (first name) • What order do you want the attorneys to appear in? • Alphabetical, rank • Who will you feature on the website and to what extent? • Consider that everyone may not all have similar credentials • What kind of contact information do you want to share? • Phone number (main or extensions), fax number, email • In what order will the categories appear? • Is SEO important?

  9. STYLE & FORMATTING • Middle initials: Include? • Phone/fax numbers: • 954-523-2181 • (954) 523-2181 • 954.523.2181 • Titles:Partner, Named Partner, Of Counsel, Associate, Attorney, Associate Attorney, Paralegal, Administrative Assistant

  10. Email: Linking or spelling out? • E-mail, Email, Send a Message, Contact Angela

  11. Practice Areas: They should match the exact name of your practice areas that are listed on the site and then hyperlink them to those practice area pages. • Representative Cases: Will you include the case name? Will you name the parties involved in the case? Consider having a word count – these should be brief. • Office Location: Include the state?

  12. Bio body: Don’t repeat the same information that can be found in the bullets below. • Education: • University of Florida, J.D., 2012 • University of Florida, Juris Doctor, 2012 • University of Florida Juris Doctorate, 2012 • University of Florida, Bachelor of Arts in English, 2012 • University of Florida, B.A. in English, 2012

  13. Other Considerations: • Colons after the headers – just be consistent • Periods after bullets

  14. Resources: Start Gathering Information Today! • Attorney Questionnaire • Attorney Bio Template • Biography Examples – PaperStreet Pinterest • PaperStreet Blog - Content

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