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Salud. An Installation of the Arts Create, Move, Relax Be Whole. Table Of Contents. Owner’s Statement-pg 3 Goals Short/long term- pgs 4-5 Business Image- pgs 6-15 Expenses for Massage Studio(startup and monthly)-pgs 16-24 Advertising- pg 25 Scheduling- pgs 26-29
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Salud An Installation of the Arts Create, Move, Relax Be Whole
Table Of Contents • Owner’s Statement-pg 3 • Goals Short/long term- pgs 4-5 • Business Image- pgs 6-15 • Expenses for Massage Studio(startup and monthly)-pgs 16-24 • Advertising- pg 25 • Scheduling- pgs 26-29 • Glass Studio Expenses/images-pgs 30-36 • Work Cited- pgs37-38
sALUD Glenn Stephen La Race Jr. LMT (STUDENT) is the owner of a studio named Salud, he is a Licensed Massage therapist(STUDENT) practicing Massage and bodywork and the arts at the old school on 24-26 Sunnyside Street, Jamaica Plain, MA 02130, Boston Massachusetts, he achieved his Licensure Requirements through Branford Hall Institute in Springfield, Massachusetts and is a self-taught traveling artist, and continues his education in Massage and Bodywork. He offers an array of services featuring Shiatsu, Aromatherapy, Swedish massage, Personal Training, Traditional Arts, Workshops, Galleries, and Musical Venues. The business in itself will be an Installation at all times; at the entrance of the studio there will be a small café for waiting and socializing, once the session is started, the client will be walked through hallways made of stained window attached to the walls and with local and traveling Artist’s works dressed throughout the halls, an intuitive hue of green lamps created from glass lamps ranging in height hugs the sides of the stained windows throughout the halls and rooms, and a tranquil blue light mixing into the green lighting from overhead, creating a serene visual through the stained windows and glass ornaments hanging from the ceiling, stimulating the limbic lobe through growing and poise colors, sounds of fountains created by hand, with water droplets trickling down onto chimes tuned to give birth to a melodic resonance throughout the studio rooms and halls, swimming through space, creating a soothing tone for the body’s natural rhythms, dancing with the aroma of relaxing herbs floating through olfactory senses, effecting the parasympathetic system before the session even begins, with natural tones and modern classical music will play on the speakers once used in this old school creating an innate sound to a traditional way of healing for the client and environment within the studio of Salud. The Massage and Bodywork Studio will be dressed with stained windows on the walls with the same lighting as the hall, to keep the sensory journey alive. Live modern classical performances in the stage area will be designated for after therapy sessions, although open mic’s for local and traveling artist will be available. Gatherings will also take place interrelating the traditional arts together like a Contemporary Tribe, for every human being from anywhere in the world, setting the stage for cordial visits for the sole purpose of creating a community for all people to share, holistically and naturally affecting the sensory organs, all for the Body, Mind, and Spirit to become a whole.
Goals • Short-term: • To have 15 sessions a week • To have musical venues of local/traveling musicians • To have galleries of local/traveling artist • to take continuing education courses for Massage Therapy and Bodywork • To teach workshops to lay people • Allow other Therapist/artist to have workshops
Goals • Long Term: • License Shiatsu Therapist • License as Personal Trainer • Boston Language Institute- Spanish • Go to college for bachelors in biology(organic chemistry) • Licensed as an Acupuncturist • Go to medical school for Osteopathy • Write/teach/continue practices
Business Image 24-26 Sunnyside St Jamaica Plain, MA 02130 Closed School
Massage Studio Image Attire examples Brown loose T-Shirt Yoga Pants
Massage Studio Image Waiting/Café Area Examples of furniture
Massage Studio Image Examples of furniture Wall Fountain
Massage Studio Image Fountain 2
Massage Studio Image Lighting Overhead lighting(blue)
Massage Studio Image The Walls of the Halls and Rooms
Expenses For Massage Studio • desktop portable face rest - for outcalls: bed ridden and offices -$195 • Body cushion 3 piece system- for outcalls-$385 • Pisces Dolphin Ii Massage Chair Soft Touch Vinyl- $625-for travels,advertising • cotton sheets-14.99per/face covers- 5.99per • base oils and essential oils - herbarium Chicopee Massachusetts • 1 oz empty oil bottles- $2/4bottles • -purepro.com • graphite pencils b's and h's -$25 • -local art stores • Stonehenge 100% cotton acid-free paper (50/order)- $195 • tools to make inscense • herb-resin-woods • makko powder
Expenses • mortar & pestle • distiled water • mixing bowls • gram scales • roughly-30 • Citrasolv stain remover-$25 for 3 22oz bottles • Yoga pants10-$500yoga shirt10-$250 • charlies soap powder detergent 80 loads-54.99total so far: ~1527.97
Expenses • 2-by-4-by-8-inch lumber (5)-175 • Saw -150 • 4-by-8-foot-by-3/4-inch plywood -320 • Powered drill and screw gun -160 • Drill bits -20 • Phillips head bit -5 • 3-inch screws -60 • 1¼-inch screws -60 • C-clamps -32 • 4-inch hexagonal bolt with nuts -6 • Washers -60 • Socket wrench set -40 • total~$560.00
Expenses • Rub 'n' Etch Glass Etching Stencils (5 x 8 Inch) 3 Sheets - Grape Designs-$20glass windows-$400Startup for Studio apartment; rent 1st and last-5,805Arbitrary Utility-300license/insurance/national certs-690Chevy Astro Van USED-$20000
TotalExpenses • Total with Used Van: ~$31,000 • Total without van~$10,100
Pricesfor Massage Therapy in Studio • 2,805 per monthly expense-rent $1995, $300 for utility,200 personal • $650 per week • bottom line for 15 sessions-$45 • charging $55 for students which will be $825 per week and 3300 per month charging 55-$500goes in the sockleaving me with a profit per week-$175 based on $75 per 15 sessions-$1125 per weekper month-$4500profit-$1700 goes in the Sock
Prices for Outcalls • with Van Insurance per month-$3250$750/week15session/week bottomline-$50 • charge $75 • Students-$55
TAX! • 26.87/thousand made 4 quarters1st Quarter - July 1st • 2nd Quarter - October 1st • 3rd Quarter - January 1st • 4th quarter - April 1st
TAX! • business profit tax- 8.5% adds $240 to the $2,805/monthtotal-$3050/mnthweekly income-$705bottom line -(15 sessions/week) -$46 commercial tax-15,000/yearmonthly-1250total-$4300weekly-$99515/wk bottom line-$66
Advertising • Will be done through • Massage events • Festivals • Coffee shops
Scheduling • For scheduling I will have a separate cell-phone and use calendars for booking appointments, I will give a copy of the calendar with appointments to the clients every month, to keep them aware of my availability. • I will give 30 minutes in between sessions to make phone calls.
Scheduling (continued) • Clients must pay in advance, on the day they book an appointment • They can book appointments up to 1mnth in advance, 1 day minimum • Cancelling will have to be done in a 24 hour notice • Cancelling first time-money will be pay for next appointment • Cancelling a second time-no refund
Hours for Massage • Hours for massage will happen from • Sunday through Friday 11:30am to 8pm • 30mins to 90min sessions • Outcalls on Saturday’s booking from • 12pm to 7pm • 60mins to 90mins session
Glass Studio • Glassblowing equipment- • Annealer-standard-A8.3 cuftInterior is 27”wide x 24.5”deep x 21.5”tall. 2 doors, Electrical requirements, 24 amps at 240volts.Standard 2.5” brick wall - $5,400 • STANDARD MARVER . 24" x 36" x 3/4".....$1100 • Benches - $1,500 • STANDARD HEAT SHIELD....... $400 • ROLLING YOLK................. $500 • Standard Garage................................ $2190
Glass Studio(continue) • goblet paddles- $12.95 • Goblet Sticks- $17.50 • Hand torch- 200.00 • Burner- 27.00 • Shear- 90.00 • Twizzers- 60.00 • Small copa- 80.00
Glass Blowing (continued) • Crimp- 150.00 • Cup jack- 230.00 • Crabon steel pipes- 220.00/each • Punty- 105.00/each • Total~ to start~ $12,300 • Plus rent/arbitrary utility- $5,805
Glass Blowing(continued) • Total startup~18,110 • $760-creative loan • http://www.glasscolor.com/tools/spiral_arts_blowpipes.aspx • per week(based on utilities and rent)-$650 • 30 dollars bottom line based on 100 pieces(different) • For life 250/week
Works Cited • http://www.ohmequipment.com/accesories.html • http://www.glasscolor.com/tools/spiral_arts_blowpipes.aspx • http://www.mass.gov/?pageID=ehedsubtopic&L=4&L0=Home&L1=Start%2c+Grow+%26+Relocate+Your+Business&L2=Taxes+%26+Incentives&L3=Economic+Development+Incentive+Program&sid=Ehed • http://www.nh.gov/revenue/faq/dra_300.htmhttp://www.tpl.org/tier3_cdl.cfm?content_item_id=1137&folder_id=827http://finance.mapsofworld.com/tax/real-estate/boston.htmlhttp://www.town.bedford.ma.us/index.php/assessor-personal-property • https://autoinsurance1.progressivedirect.com/AutoDisplayPage.aspx • http://www.anthropologie.com/anthro/catalog/productdetail.jsp?id=063180&navAction=jump&parentid=QUICKSHOP • http://spmb.com/wp-content/uploads/2010/03/bookshelves.jpg • http://www.massagewarehouse.com/products/yeah-baby-unisex-santera-pant/ • http://cpwm.imageg.net/graphics/product_images/pCPWM-6100791v300x300.jpg • http://www.google.com/imgres?imgurl=http://www.wcu.edu/craftrevival/images/crafts/rivercane_basket5.jpg&imgrefurl=http://www.wcu.edu/craftrevival/crafts/rivercanebaskets.html&usg=__BS6dG7Ajfg5KCzRPnikyygencFI=&h=300&w=226&sz=21&hl=en&start=21&zoom=1&um=1&itbs=1&tbnid=Y-DJVK8Ao3SnwM:&tbnh=116&tbnw=87&prev=/images%3Fq%3Dweave%2Bbaskets%26start%3D20%26um%3D1%26hl%3Den%26sa%3DN%26ndsp%3D20%26tbs%3Disch:1http://ourhouse.ninemsn.com.au/ourhouse/images/factsheets/2000_ep32/2000_ep32_1.jpg • http://www.furniturestoreblog.com/2010/11/08/coral_lamp_is_eco-friendly_to_the_max_but_theres_no_nemo_and_dory_around.html • http://www.furniturestoreblog.com/2010/11/07/bird_in_hand_lamp_lights_any_room_without_the_birds.html • http://cars.oodle.com/view/2008-chevy-uplander-ls/2258331760-nicholasville-ky/ • http://www.massagewarehouse.com/products/pisces-dolphin-ii-massage-chair-soft-touch-vinyl/ • http://www.art-iceland.com/image-files/glass-13-480.jpg • http://earthlight.greenhome.com/products/housekeeping/floor_and_carpet_cleaners/111658 • http://www.dickblick.com/cart/
Works Cited (continued) • Http://www.charliesoap.com/products.asp?cartID=C200A9AEC695474EBD867155E1448B51 • How to Build a Portable Stage | eHow.comhttp://www.ehow.com/how_6393834_build-portable-stage.html#ixzz15SbXJBLt • http://www.ohmequipment.com/accesories.html • -http://www.massagewarehouse.com/shop-by-department/massage-equipment/ • -http://www.massagewarehouse.com/shop-by-department/massage-equipment/ • -http://www.massagewarehouse.com/shop-by-department/massage-equipment/ • http://www.loopnet.com/Listing/16793683/24-26-Sunnyside-Street-Jamaica-Plain-MA/ • http://www.byregion.net/images/members/abiba.jpg