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Giving People What They Want:

Giving People What They Want: A Case Study at the University of Wisconsin Digital Collections Center. Vicki L. Tobias, Digital Services Librarian vtobias@library.wisc.edu / 608.265.6381 Lisa M. Saywell, Research Services Planning Coordinator and Scholarly Communications Librarian

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Giving People What They Want:

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  1. Giving People What They Want: A Case Study at the University of Wisconsin Digital Collections Center Vicki L. Tobias, Digital Services Librarian vtobias@library.wisc.edu / 608.265.6381 Lisa M. Saywell, Research Services Planning Coordinator and Scholarly Communications Librarian lsaywell@library.wisc.edu / 608.262.9470 University of Wisconsin Digital Collections Center http://uwdc.library.wisc.edu

  2. Who are we? The University of Wisconsin Digital Collections Center(UWDCC) • Digitizes, provides access to, and maintains digital projects. The UWDCC develops and implements technologies to enhance digital collections, and partners with a variety of content providers to create illustrative and valuable digital resources. • Serves: • 13 Four-year campuses • 13 Two-year campuses • Employs: • 7 full time staff • 15-20 student staff University of Wisconsin Digital Collections Center http://uwdc.library.wisc.edu

  3. What are we? • Collection strengths include: decorative arts, ecology, literature, history, music, natural resources, science, social sciences, the State of Wisconsin, and the University of Wisconsin. The University of Wisconsin Digital Collections Center(UWDCC) • Digital resources: • 8,965 books & journals • 1,409,227 pages • 43,710 images • 16,049 audio minutes • 223,177 citations • 1,609 finding aids University of Wisconsin Digital Collections Center http://uwdc.library.wisc.edu

  4. UWDCC User Survey – Spring 2006 Survey Criteria • Targeted to UW-Madison faculty • Web-based survey • Knowledge of UWDCC and its resources and services • Use of digital resources in teaching and research • 76 respondents / 1,000 emails • Goal: to inform collection development decisions and marketing and outreach work University of Wisconsin Digital Collections Center http://uwdc.library.wisc.edu

  5. UWDCC User Survey – Spring 2006 What our Users Said: • General awareness • “Tell me more!” • Instructional use • Self-created digital resources • The “Google factor” University of Wisconsin Digital Collections Center http://uwdc.library.wisc.edu

  6. UWDCC User Survey – Spring 2006 General Awareness • Most respondents • had no prior knowledge of UWDCC or its resources and services • use digital resources in teaching but were unaware that UWDCC creates and hosts digital resources • LESSON: • Get the word out! Direct marketing to faculty, to raise awareness University of Wisconsin Digital Collections Center http://uwdc.library.wisc.edu

  7. UWDCC User Survey – Spring 2006 Tell Me More! • Most respondents were enthusiastic to know more about UWDCC, its resources and services: • Updates about new resources • How to complete a digitization project with UWDCC • LESSON: • Information pertinent to their field, departmental newsletters & presentation, campus presentations and campus-wide media University of Wisconsin Digital Collections Center http://uwdc.library.wisc.edu

  8. UWDCC User Survey – Spring 2006 Instructional Use of Digital Content • LESSON: • Collection development focus on image-rich texts and multimedia content University of Wisconsin Digital Collections Center http://uwdc.library.wisc.edu

  9. UWDCC User Survey – Spring 2006 Instructional Use of Digital Content • Many respondents wanted to know how to use UWDCC-created content in their teaching • Lectures • Course management system • LESSON: • Need for instruction regarding UWDCC collections • Online tutorials • Workshops University of Wisconsin Digital Collections Center http://uwdc.library.wisc.edu

  10. UWDCC User Survey – Spring 2006 Self-Created Digital Content • Some respondents created their own digital content for research and instruction • LESSON: • Make faculty aware that UWDCC can assist with this process • Digitization services • Project suggestions • Project consultation University of Wisconsin Digital Collections Center http://uwdc.library.wisc.edu

  11. UWDCC User Survey – Spring 2006 The Google Factor • Most respondents found digital resources through • a Google search • an already known collection • LESSON: • Need to make our collections “Googleable” • Reprioritize technical developments • Explore other ways of exposing and presenting our content University of Wisconsin Digital Collections Center http://uwdc.library.wisc.edu

  12. UWDCC User Survey – Spring 2006 Conclusion • Marketing • Communication • Collaboration • Reprioritization • Flexibility • Continual assessment University of Wisconsin Digital Collections Center http://uwdc.library.wisc.edu

  13. Giving People What They Want: A Case Study at the University of Wisconsin Digital Collections Center Vicki L. Tobias, Digital Services Librarian vtobias@library.wisc.edu / 608.265.6381 Lisa M. Saywell, Research Services Planning Coordinator and Scholarly Communications Librarian lsaywell@library.wisc.edu / 608.262.9470 University of Wisconsin Digital Collections Center http://uwdc.library.wisc.edu

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