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Using cluster organisation benchmarking

Using cluster organisation benchmarking. ”We develop our region”. Key message #1. The IT Cluster in Grenland, Telemark Why use the cluster organisation benchmarking The benchmarking tool The process, method and the results Evaluation – improvements. Telemark & Grenland region. Telemark.

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Using cluster organisation benchmarking

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  1. Using cluster organisation benchmarking ”We develop our region” Key message #1 • The IT Cluster in Grenland, Telemark • Why use the cluster organisation benchmarking • The benchmarking tool • The process, method and the results • Evaluation – improvements

  2. Telemark & Grenland region Telemark Telemark Grenland • Telemark County: • 160 000 Inhabitants in total • 100 000 in Grenland in cities Skien & Porsgrunn • 4 municipalities/5th largest urban area in Norway • World largest producer of furtilizers • World largest producer of Solar power Wafers (silisium) • Wood industry, • Petrocemicals- Plastics

  3. IKT Grenland Operations Project development 10 projects in 5 strategy areas • Non profit member organisation • 85 members in total, 50 ICT Companies, 80% in software development • Founded 2002, independent member organisation in June 2007 • Fastest growing region in Norway in ICT employment since 2000 • Member of national Cluster Program, Arena, in Oktober 2007 • Arena member until oktober 2010 • Annual turnover 2009: 700 K EUR • National focus, preparing internationalisation

  4. ICT Grenland Cluster Key messages Grenland = software city

  5. The facilitation team • 5 people hired part time from member companies fill the facilitator roles: • Chairman of the Board • CEO IKT Grenland • Program Manager Arena program • Community/communication Manager • Talent Recruitment Manager • In total approx 2,5 man years • Building a knowledge center in cluster development and tools

  6. Why benchmark the cluster organisation? • Ability to measureresults is crucial • To be able to improvecontinously • To be able to keepmembers and other supporters satisfied and securecontinued support • Clusters must be measured at twolevels • Cluster initiativelevel • Cluster memberlevel(Annualreporting) • What IKT Grenland expect to acheive • A toolwecanuseannually or bi-annually to identifyimprovementopportunities • To get a ”performancelanguage” basis for intercluster best practiceexchange • Connectus to the European Cluster Excellence initiative • Use as basis for ”end of Arena programme” evaluation – to createfuturevalues Cluster initiative/ organisation Cluster

  7. Development historyKompetenzenetze Germany, IIT Berlin

  8. The benchmarking process Process steps In/Output Resources Preparations Study questionaire Collectbasicstatistics Suvey Form 67 indic. 11 pages • 2+ members • of Cluster organisation • 6 manhours • 2000 Euros Filled in Suvey Form • 2+ members • of Cluster organisation • 8+ manhours Face to facedialoque to fill in form • 2+ members • of Cluster organisation • 2+ manhours Control of form content ApprovedSuvey Form Draft Bench-marking report • 2+ members • of Cluster organisation • 2+ manhours Control of draft benchmarkingreport Approved Bench-marking report IN TOTAL 20 manhours 2 000 Euros + travel Control of final benchmarkingreport

  9. The benchmarking report 33 pages + 13p copy of survey form 3 -4 types of graphics

  10. The 7 benchmark dimensions

  11. The 61 inducators behind the 7 dimensions -1

  12. The 61 inducators behind the 7 dimensions- 2

  13. The 61 inducators behind the 7 dimentions- 3

  14. Examples

  15. More examples

  16. How usable was it? • Norwegianexperience • Introduces a performancelaguage for Cluster Managers • Verymuch in line with Danes • Valueincreases as more clustersuse it as theirperformance and KPI sheet “The overall impression is good and a very interesting way to rank cluster supporting organisations. Instead of using official data with a 3 years delay or other time consuming data collection this method provides a relatively good and accurate picture of the organizations that is benchmarked”. (Oresund Food network) Danish experience • Overall very satisfied • Introduces factors Cluster Initiative (CI) can influence • Input to strategic direction for the development of the CI • Introduces basis for intercluster learning IMPROVEMENTS? • Detailed input on inprovement of: • Methodology, Survey Form, indicators, Reporting • Overall • Simplification • More transparency • Compensation for country specific factors • Compensation for activities of Cluster Partners

  17. Collaborate on this in the future? • Organise ourselves to promote the profession of Cluster Managers? • The Nordics should influence ”European Club of Cluster Managers” …and • Build a true ”Community of Practice” • Collaborate to influence cluster policies in an organised way? • How? • Norway • Registred a membership based association ”Norwegian Clusters” • Cluster organisations and cluster practitioneers as members • and Denmark • IKT Grenland and Cluster Academy of Denmark - exploring the opportunity of organising ”Nordic Clusters” • Any Swedes interested? – Contact me!

  18. More information? Tor-Arne Bellika; +47 90538842 tab@iktgrenland.no • The presentation • IKT Grenland benchmarking report with completed questionnaire • The proceedings report from Cluster Excellence workshop on benchmarking and cluster measurement • The summary of the Danish Experience • by Reg X, Danish Cluster Academy • 4 clusters benchmarked • Report (pdf 7 pages) KompetenzNetze Germany/institute of Innovation & Technology, Berlin • Gerd Meier zu Köcker, MZK@vdivde-it.de

  19. BACKUP More on IKT Grenland

  20. The ICT cluster and its focused sectors Software Solutions Vendors Health Education Coreof Software DevelopingCompanies OpenSource, WEB2.0 ”Software as a Service” Advanced ICT users in cross-sector cluster/networks R&D/Educ Production Industry CleanTech art/culture creative industries System integrators

  21. The co-location effort Industrial ICT & Health ICT ICT, CleanTech, culture/experience & BioTech

  22. Beeing part of the Arena program Value potential Relational maturity • Member since Oct 1st 2007 until Oct 1st 2010 • Funding of 250 K Eur/year from Arena program • Regional funding of 150 K Eur/y • Members providing 65 % • Meeting places for cluster teams • 4 times a year • Interntional study tours • Training offerings • ”Dating” international clusers • Most valuable • Meeting and Collaborating with other clusters

  23. Core growth strategy –business idea “From 1995 to 2000, aggregate productivity in the EU grew by 1.8% per year. At least 55% of that increase was due to ICT. Between 2000-2004, productivity growth fell to 1.1% but the contribution of ICT remained high at around 45%. These figures underline the key role of ICT in realising the Lisbon objectives of competitiveness and growth.” “All sectors of Europe’s economy depend on ICT. Viviane Reding Commissioner for Information Society and Media European Commission. • A wellfunctioning ICT cluster is a growthenabler in all othersectors in a region • Wedevelopthe ICT cluster and a numberofsubclustersofadvancedusers in selectedsectors

  24. Who we are here for- target groups ”Norwegian growth Champion” Key message #4 • ICT companies registered in ICT sector (NACE) • Core of the biggest, most international • 12 software companies • Specialised supporting companies (software tools dev, interaction designers, development services etc.) • Knowledge producers • R&D actors in our focused fields • Regional educators (schools/university) • Supporters • Regional development actors • Demanding custormes in focused sectors • Individuals in member companies

  25. Mission, vision & core values • Mission • ”Grenland, the most attractive and valuecreatingplace to build software companies” • Main goals • Norways best ICT cluster • Growth for ourmembers and creationofnewcompanies • Value for members and the region • Productionofyoung talents for the ICT industry • Corevalues • Open, positive & creative • Stories to communicatethevalues(The virtualmembershipcard) • Hvem vi er til for • Medlemskriterier • Medlemmene • Regionen • Hva vi vil oppnå • Vekst og utvikling for industri og region • Hvordan vi gjør det • Tiltak

  26. Communication goals • Build identity; • social capital and ”we-feeeling” • Promote members and give them competitive advantages • Contribute to faster growth and internationalisation • Build talent attraction

  27. Communication – channels & tools Physical arenas and digital communities From: one way to: interaction & dialoque Communication must be open to all Segment members and make communication dialogue digitally traceable

  28. How we deleveloped strategy and communication ”Come work in the sector forming the future” Key message #2 • 2006: Ramp up of activity • Board develop first ”formal” goals & strategy through 2 consequtive board meetings • Results used in application to become Arena cluster program member • 2008: • Board and steering committee revisit goals and strategies in 3 short sessions • Branding finished, homepage v.1 • Evaluation of position and results • 2009: • Cluster dynamics analysis • Foresight process and strategy revision

  29. The results of the 2008 strategy revision ”Network for You Innovation for all” Key message #3 • Definitions of key target groups • Products (services) we offer to members • Internal roles in cluster facilitation organisation (Projects & Operations) • How to generate income to fund organisation long term • Key identity ”Pay-off” ”From industry knowledge to Knowledge industry” • Technology focus areas • Web 2.0 technologies • Open Source Software • Real time resource and process Management

  30. Materials in brand/reputation building

  31. IKT Grenland coremembers Handelshøyskolen BI Skien Videregående Stone Computing Skien kommune IbsenBusines NetSense Lytt&Løft Ementor IT4You ezenz Noroff P-plan Cappe Tel-Tek Inventum eSenteret Cadpartner Konica Minolta Bjelkemyr-Østvang Høgskolen i Telemark TF Høgskolen i Telemark HS Cronus Elmatikk Engineering EDB IS Partner EO –Funktion Code Consult Objectnet KlartSvarNetCom Elan IT Fast NHO Xertus TechNet Gatship eJournal Gjensidige BTV Invest Klosterøya Ernst&Young Portalutvikling Okos Telemark Masterpiece Prioritet Internet Porsgrunn Kunstforening Vekst i Grenland Innovasjon Norge Telemark Fylkeskommune

  32. Main Activity Areas • Building meeting places and Community • Talent attraction to technology education • Compentency development in our core areas • Joint R&D efforts • Communitcation/Brand building

  33. Development of ”places to meet” 2000 2002 2004 2006 2008 2009 Independent org A project within reginal development agency ViG Cluster Initiation study . Arena Cluster dev program Grenland Expo Annual fair; Grenland Expo Innovation award Annual growth survey Montly members meetings eHealth forum (vertical) IKT Grenland development history 2002 - 2009 Sotware dev forum (horisontal) Project Mgmt forum Sales & marketing forum Recruitment & Talent dev (horisontals)

  34. IKT Grenland Innovation Award 2005 2006 2007 2009 2008

  35. The digital place to meet

  36. Building the digital cluster community

  37. IKT Grenland member brands Handelshøyskolen BI Skien Videregående Stone Computing Skien kommune IbsenBusines NetSense Lytt&Løft Ementor IT4You ezenz Noroff P-plan Cappe Tel-Tek Inventum eSenteret Cadpartner Konica Minolta Bjelkemyr-Østvang Høgskolen i Telemark TF Høgskolen i Telemark HS Cronus Elmatikk Engineering EDB IS Partner EO –Funktion Code Consult Objectnet KlartSvarNetCom Elan IT Fast NHO Xertus TechNet Gatship eJournal Gjensidige BTV Invest Klosterøya Ernst&Young Portalutvikling Okos Telemark Masterpiece Prioritet Internet Porsgrunn Kunstforening Vekst i Grenland Innovasjon Norge Telemark Fylkeskommune

  38. Future development strategy Value potential Relational maturity • 2 main strategies: • Closer to the ICT users i targeted sectors • Develop more places and Arenas to meet ”The community” • Access to Long term Funding • Qualify for new national programs • More Arena programs • New national Business Network program • New meta cluster/intercluster program • Long trem regional cluster program • Develop more services to members

  39. Developinginto cross sectormetacluster Cleantech? Innovasjons sone Vareproduserende industri Industriell IKT Løsnings-produsenter IKT Helse- offentlig og privat tjenesteyting. Helse-IKT IT-Drifts-tjenester IKT Grenland System-integratorer Utdanning - offentlig og privat tjenesteyting. Lean Learning IT plattform leverandører Skreddersøm av løsninger Kunst – kultur opplevelser Kunstkom Markedsføring, design Rekruttering-utleie Regnskap/ revisjon FoU tjenester Off-utviklingasaktører Investor /kapital

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