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How to Make Twitter Ridiculously Useful for Business – John Jantsch

How to Make Twitter Ridiculously Useful for Business – John Jantsch. author of Duct Tape Marketing and The Referral Engine Forbes favorite for marketing. Why defines how. Define your objectives Traffic Research Content Leads Sales Customer service. Define your tactics Listen

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How to Make Twitter Ridiculously Useful for Business – John Jantsch

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  1. How to Make Twitter Ridiculously Useful for Business – John Jantsch • author of Duct Tape Marketing andThe Referral Engine • Forbes favorite for marketing

  2. Why defines how

  3. Define your objectives Traffic Research Content Leads Sales Customer service

  4. Define your tactics Listen Follow Tweet Engage

  5. Listen Mentions Customers Competitors Opportunities Education

  6. Listening tools TweetDeck – Hootsuite Google Alerts – Social Mention – SproutSocial Trackur – Radian6 Twitter Lists - Formulist

  7. Follow By title By bio By industry By interest By location

  8. Advanced search search.twitter.com

  9. Advanced search search.twitter.com/advanced

  10. Advanced search rss http://search.twitter.com/search.rss?q="small business marketing"+filter:links

  11. Google and twitter • Short Cuts – (Operators) • site:(get your search results for only one website – this would show pages on Duct Tape Marketing with the word referral) – site:ducttapemarketing.com referrals • allintitle: (search keywords in page title) – allintitle:public relations • allinanchor: (search for link or anchor text) – allinanchor:get more referrals • inurl:(restrict search to page URLs) inurl:smallbusiness • allintext: (words specified in body text) allintext:duct tape

  12. Target by occupation intitle:"attorney* on twitter" site:twitter.com

  13. Target by bio intext:"bio * web designer" site:twitter.com

  14. Target by location and occupation(intitle:"apartment * on twitter" OR intext:"bio * apartment") intext:"location * TX" site:twitter.com (intitle:"flowers * on twitter" OR intext:"bio * florist") intext:"location * TX" site:twitter.com

  15. Keep up on an industry (twitter) "small business" OR entrepreneur OR "start up" filter:links

  16. Competitive eavesdropping from:ducttape OR to:ducttape

  17. Follow tools Listorious Twellow Nearby Tweets

  18. Tweet Mixture Auto Amplify Content

  19. Find trending photos alds twitpic OR ow.ly OR yfrog

  20. Tweet tools TweetDeck Twitterfeed Tweetmeme Reeder

  21. Engage Mining campaign Twitter landing pages

  22. Engage tools TweetDeck/Hootsuite Favorites Topsy – from@username Unbounce dev.twitter.com/

  23. Questions? @ducttape ducttapemarketing.com ducttapemarketingconsultant.com

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