Creating Community to Fit Your Platform Social Media Series: Part 2 of 4 ILTA Webinars

Creating Community to Fit Your Platform Social Media Series: Part 2 of 4ILTA Webinars Natalie Alesi @legalerswelcome@kraftkennedywww.kraftkennedy.comLinkedin.com/in/nataliealesialesi@kraftkennedy.com Session Hashtag #ilta

What are we going to talk about? Internal and External Social MediaCreating Community & Engagement on Your Platform Session Hashtag #ilta Kraft & Kennedy, Inc. Developed for ILTA Webinar Series www.kraftkennedy.com

Law firms, lawyers and clients are using social media: • Externally: raising brand awareness, establishing expertise, and business development. • Internally:employee communications, collaboration, knowledge management, internal processes and workflows. Session Hashtag #ilta Kraft & Kennedy, Inc. Developed for ILTA Webinar Series www.kraftkennedy.com

How do I… • …create a community conducive formy firm, my department, my practice or me? Session Hashtag #ilta Kraft & Kennedy, Inc. Developed for ILTA Webinar Series www.kraftkennedy.com

The Internal Socials Session Hashtag #ilta Kraft & Kennedy, Inc. Developed for ILTA Webinar Series www.kraftkennedy.com

Session Hashtag #ilta Kraft & Kennedy, Inc. Developed for ILTA Webinar Series www.kraftkennedy.com

What is a Social Community? Wikis cloud Social Media Social Profiles Facebook Social Networking Blogs ACTIVITY STREAMS COLLABORATION SharePoint Mobility Feeds Social Graphs Yammer TWITTER Session Hashtag #ilta Kraft & Kennedy, Inc. Developed for ILTA Webinar Series www.kraftkennedy.com

Case Study: Solve the problem of getting knowledge in the right hands in the right fashion at Microsoft. • Demographics of Microsoft • Users all over the world • Streamline and centralize communication • Bring together the collective knowledge of its employees for real time answers at a convenient time for the employees Session Hashtag #ilta Kraft & Kennedy, Inc. Developed for ILTA Webinar Series www.kraftkennedy.com

Session Hashtag #ilta Session Hashtag #ilta Kraft & Kennedy, Inc. Developed for ILTA Webinar Series www.kraftkennedy.com

Session Hashtag #ilta

+ = Session Hashtag #ilta Kraft & Kennedy, Inc. Developed for ILTA Webinar Series www.kraftkennedy.com

Community Connecting with peoplewith peoplewho share similar interests and solving a business need, problem, issue. Session Hashtag #ilta Kraft & Kennedy, Inc. Developed for ILTA Webinar Series www.kraftkennedy.com

Christopher Finn, VP Microsoft E2Conf Session Hashtag #ilta Kraft & Kennedy, Inc. Developed for ILTA Webinar Series www.kraftkennedy.com

Internal Community Strategy • Design for multiple generations with technology usage • Video, Blogs, Mobility • Educate EVERYONE • Start with a fun community of interest to get folks intrigued • Share, share, share successes and often • Know what works currently in your firm with regard to communications • Know what communities currently exist within Departments and Practices • Know what technology is being used by your attorneys and staff • Know what technology is being used by clients • Understand users mobile habits • Understand users current knowledge on the technologies Session Hashtag #ilta Kraft & Kennedy, Inc. Developed for ILTA Webinar Series www.kraftkennedy.com

Resources • Paolo Tosolini for Microsoft AcademyMobile • William Mitchell Goes Online • New academic model designed to prepare students for changing legal industry Session Hashtag #ilta Kraft & Kennedy, Inc. Developed for ILTA Webinar Series www.kraftkennedy.com

The External Socials Session Hashtag #ilta Session Hashtag #ilta Kraft & Kennedy, Inc. Developed for ILTA Webinar Series www.kraftkennedy.com

Part 1 Recap: Research competition Know the social cocktail mix for your firm Session Hashtag #ilta Kraft & Kennedy, Inc. Developed for ILTA Webinar Series www.kraftkennedy.com

LINKEDIN Session Hashtag #ilta Kraft & Kennedy, Inc. Developed for ILTA Webinar Series www.kraftkennedy.com

External Community Strategy • Define WHY? • Define your audience on the channel of your choice • Start with ONE Channel Understand privacy settings • Listen, listen, listen & watch others • Create engagement, this establishes trust and builds the relationship for the community • Understand your state ethics rules with regard to advertising • Understand firms social media policy, be on the committee, educate others on it • Manage your content and create a content schedule • Get mobile, download social apps • Engage others, have conversations • Establish cross-platform community as you start to build out others Session Hashtag #ilta Kraft & Kennedy, Inc. Developed for ILTA Webinar Series www.kraftkennedy.com

Natalie Alesi @legalerswelcome@kraftkennedywww.kraftkennedy.comLinkedin.com/in/nataliealesialesi@kraftkennedy.com Join us for Social Media Series Part 3 January 15 at 12 pm ETSocial media: Blogging for Business

Creating Community to Fit Your Platform Social Media Series: Part 2 of 4 ILTA Webinars