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NRS Trends

NRS Trends. 24 February 2012. Evening Standard – change to adult readership. Six months. Full year. +3.6%. +10.2%. Evening Standard –readership by gender. Six months. Full year. +7.7%. +5.8%. +11.8%. Evening Standard –gender profile. Six months. Full year.

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NRS Trends

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  1. NRS Trends 24 February 2012

  2. Evening Standard – change to adult readership Six months Full year +3.6% +10.2%

  3. Evening Standard –readership by gender Six months Full year +7.7% +5.8% +11.8%

  4. Evening Standard –gender profile Six months Full year

  5. Evening Standard –readership by social class Six months Full year

  6. Evening Standard –social class profile Six months Full year 73.7% 73.7% 73.7% 71.3%

  7. Evening Standard –readership by age Six months Median age 40 36 39 35 Full year

  8. Evening Standard –readership profile Six months Full year 68.8% 66.5% 63.7% 64%

  9. Coverage in London ITV NRS Jan- Dec 11

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