1 / 6

the media and the psychological impact on women’s body image

the media and the psychological impact on women’s body image. “If I use this Nivea Redefining Gel-Cream I will be as thin as her.” – The Young Woman. “Does this make me look fat ?” – The Girlfriend. Presented by: Shayla Alamino CMC 100 Professor Gournelos.

dallon
Download Presentation

the media and the psychological impact on women’s body image

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript

  1. the media and the psychological impact on women’s body image “If I use this Nivea Redefining Gel-Cream I will be as thin as her.” – The Young Woman “Does this make me look fat?” – The Girlfriend Presented by: ShaylaAlaminoCMC 100 Professor Gournelos “If I lose a couple more pounds. He’ll notice me again.” –The Wife “If I look just like her. I’ll get the guy!” – The Girl

  2. thesis I am doing a textual analysis of the 2009 September issue of O Magazine. This paper will discuss the psychological impact media has on women’s body image in the American culture. I am going to be looking at the situation, the physical attributes, and the imagery techniques to support my analysis.

  3. THE SITUATION • Happiness is equated with romantic fulfillment. Romantic fulfillment is equated with physical attraction. Physical attraction is equated with ideal body image. • Woman gets man through physical attraction. • Man loses interest in his hobby and gains interest in woman, if slim and attractive. • Ideal women are slender, confident, and attractive. • Getting slim means you are one step closer to getting a man. “Rediscover your favorite jeans. And how they still get his attention.”

  4. PHYSICAL ATTRIBUTIONS • The woman who is already skinny is being used to sell a “bio-slim complex” gel-cream. • The woman is wearing a similar outfit to the other woman on the box of the product. • The woman is wearing a fitted outfit to reveal her figure. • Upper-Middle class woman from the reflection of her surrounding environment. (large mirror, wood floor, beautiful blue curtains, comfortable bed with earth toned comforter.) NIVEA TOUCH AND BE TOUCHED

  5. IMAGERY TECHNIQUES • Photo taken from males perspective. The Male Gaze. • Man examines woman which reenfornces sexual aesthetic and sexual attraction. • Slice of life moment of romantic physical attraction. • Woman’s reflection is the center of focus and not actual woman. When a woman looks at a mirror, this is what the advertisement might encourage their target audience to see. • The actual woman looks slightly larger than her reflection. • The jeans of the actual woman are more washed out than the woman in the reflection. • Earth toned colors are used in this image, making the jeans a focus point in the advertisement. Women are mostly self- conscious around their thighs and stomach area.

  6. Conclusion • Media has a substantial impact on women’s self esteem towards their personal body image. • It’s an unhealthy obsession. • We are told everyday through thousands of advertisements how to dress, what size pants are socially acceptable, and what essentially looks good on women’s bodies.

More Related