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Water Dealers Have to Market

Water Dealers Have to Market. Reaching the Right People at the Right Time. You Have to Market !. New Customers = Profit Market Share Attrition Lead acquisition Cost Trends. “This fellow Charles Lindberg will never make it. He’s doomed”. -millionaire Harry Guggenheim, 1927.

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Water Dealers Have to Market

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  1. Water Dealers Have to Market Reaching the Right People at the Right Time Dataman Group Direct Mail & Telemarketing Lists

  2. You Have to Market ! • New Customers = Profit • Market Share • Attrition • Lead acquisition Cost • Trends Dataman Group Direct Mail & Telemarketing Lists

  3. “This fellow Charles Lindberg will never make it. He’s doomed” -millionaire Harry Guggenheim, 1927 Dataman Group Direct Mail & Telemarketing Lists

  4. “There appears to be no commercial application for the electric light bulb” -Thomas Edison Dataman Group Direct Mail & Telemarketing Lists

  5. “I don’t need bodyguards” --Jimmy Hoffa, July 30, 1975, several days before he disappeared Dataman Group Direct Mail & Telemarketing Lists

  6. “There is no reason for any individual to have a computer in the home” -Ken Olsen, President Digital Equipment Corporation Dataman Group Direct Mail & Telemarketing Lists

  7. If you Snooze, You Lose Take the bull by the horn & fine-tune your marketing strategies. Dataman Group Direct Mail & Telemarketing Lists

  8. Your Tools for Success How To Get The Job Done Dataman Group Direct Mail & Telemarketing Lists

  9. Direct Marketing • Direct Mail • Telemarketing • E-mail Marketing • Door-to-Door Marketing • Niche Marketing Dataman Group Direct Mail & Telemarketing Lists

  10. Direct Mail • Coupon Mailers • Postcards • Letters • The Offer! Dataman Group Direct Mail & Telemarketing Lists

  11. Telemarketing • Dealing with the Federal DNC The law and your SAN The “Self-Scrub” • Benchmarks Dataman Group Direct Mail & Telemarketing Lists

  12. E-mail Marketing What you hear What you think The Way it Really Is Dataman Group Direct Mail & Telemarketing Lists

  13. Door-to-Door Marketing • Formatting a list for door-to-door • Asking for referrals • Door hangers Dataman Group Direct Mail & Telemarketing Lists

  14. Niche Marketing Reaching the Right People At the Right Time Dataman Group Direct Mail & Telemarketing Lists

  15. Key Niche Markets • New Homeowners • Parents of New Babies • Homeowners with Children • Homeowners by Credit Score • People with Ailments • New Businesses • Selected Businesses Dataman Group Direct Mail & Telemarketing Lists

  16. New Homeowners #1 market group in water quality industry • Utilizes public information • Do you need to be the first in the door? • Setting up a successful, comprehensive New Homeowner program Dataman Group Direct Mail & Telemarketing Lists

  17. New Parents &Homeowners with Children • Tremendous Concern with Water Quality and the safety & security of family • New Birth + Pre-Natal household option We want the best for our families ! Dataman Group Direct Mail & Telemarketing Lists

  18. Homeowners by Credit Score • Credit score of 650+ • Homeowner • With/without phones They’ll pass credit ! Dataman Group Direct Mail & Telemarketing Lists

  19. Health & Well-Being is Over-riding concern There is nothing more Important than your Health! Diabetes Allergies Heart Disease High Blood Pressure Psoriasis /Skin problems Respiratory diseases Ailment Sufferers Dataman Group Direct Mail & Telemarketing Lists

  20. Businesses New Businesses Get ‘em while they’re hot Existing Businesses • Select by SIC or type of business • Select by employee size or sales volume Dataman Group Direct Mail & Telemarketing Lists

  21. Choosing a Strategic Partner • Years in Business • Affiliation with DMA, other professional organizations • Referrals • Word of Mouth • Results count! Dataman Group Direct Mail & Telemarketing Lists

  22. Dataman Group Direct Mail & Telemarketing Lists • Working with the Water Quality Industry since 1980 • Member, Florida Direct Marketing Association • Member, National Direct Marketing Association • Member, Water Quality Association • Member, Boca Raton Chamber of Commerce • Member, Broward County Chamber of Commerce • Member, Palm Beach County Better Business Bureau

  23. Dataman Group Direct Mail & Telemarketing Lists Works closely with individual Water Quality Dealers to help them Reach the Right People at the Right Time.

  24. Dataman Group Direct Mail & Telemarketing Lists • Provides dealers with insight based on 24 years of experience in the industry. • Educates new dealers on creating comprehensive direct marketing programs. • Works to establish an on-going, long term relationship, based on mutual respect and experiential results.

  25. Dataman Group Direct Mail & Telemarketing Lists Our Success is Your Success Reach the Right People at the Right Time 1(800) 771-DATA www.datamangroup.com

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