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Welcome!

Welcome!. Please call in to: 1-800-917-9796 access code 591652# . New Approaches to Old Fashioned Advocacy. A presentation for Lutheran Services in America Stephanie Vance Advocacy Guru Advocacy Associates, LLC. Topics. About the Webinar The Old Way of Doing Things

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Welcome!

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  1. Welcome! Please call in to: 1-800-917-9796 access code 591652# Call: 1-800-917-9796 Access Code: 591652#

  2. New Approaches to Old Fashioned Advocacy A presentation for Lutheran Services in America Stephanie Vance Advocacy Guru Advocacy Associates, LLC Call: 1-800-917-9796 Access Code: 591652#

  3. Topics • About the Webinar • The Old Way of Doing Things • The New Approach • Five Tactics • Specific Ideas to Take Home! Call: 1-800-917-9796 Access Code: 591652#

  4. About the Webinar • Questions • Toolbar • Follow-up Materials • Recording Call: 1-800-917-9796 Access Code: 591652#

  5. Where are we starting from? Let’s go to the poll… Call: 1-800-917-9796 Access Code: 591652#

  6. The Old Advocacy Model Call: 1-800-917-9796 Access Code: 591652#

  7. A New “Web 2.0” ApproachWhat is “Web 2.0”? ENGAGED & ACTIVE Call: 1-800-917-9796 Access Code: 591652#

  8. Key Strategies for the “New Approach” Call: 1-800-917-9796 Access Code: 591652#

  9. Strategy #1: Cultivate the Powerful 1% • Common myth: “we won’t get any attention unless we have thousands of advocates involved” • Why advocacy ISN’T a numbers game • Recent Reports • National Journal • CMF Web • How to do it • Network surveys (www.zoomerang.com) (Sample) Call: 1-800-917-9796 Access Code: 591652#

  10. Strategy #2: Stop Using Carrier Pigeons • Gadget gut check (let’s go to the poll!) • Blogs • Shopfloor (NAMs blog) • NRPA’s Legislative Forum Blog • How to do it (www.blogger.com) (SAMPLE) Call: 1-800-917-9796 Access Code: 591652#

  11. Strategy #2: Stop Using Carrier Pigeons (Continued) • Texting & IMing • Twitter • How to do it (https://twitter.com/home) (SAMPLE) • Podcasting • NAIFA example • How to do it (www.podbean.com) (SAMPLE) Call: 1-800-917-9796 Access Code: 591652#

  12. Strategy #2: Stop Using Carrier Pigeons (Continued) • Video and Pictures • YouTube • Flickr • How to do it Call: 1-800-917-9796 Access Code: 591652#

  13. Strategy #3: Get People Talking to Each Other • Social Networking • MySpace pages (American Library Association, HSUS) • http://advocacyassociates.ning.com • ACS Relay for Life • Wikis • Samples (Congresspedia) • How to do it (www.pbwiki.com) (SAMPLE) Call: 1-800-917-9796 Access Code: 591652#

  14. Strategy #3: Get People Talking to Each Other • Webinars • How to do it • http://www.yugma.com/ • http://www.gotowebinar.com • Whiteboards • How to do it • http://www.writeboard.com/ Call: 1-800-917-9796 Access Code: 591652#

  15. Strategy #4: Give Up Control • Common myth: “policy issues are complicated – our advocates can’t explain them without our exact language” • The advocacy / conviction connection • Encourage involvement from the beginning • Allow advocates to choose their priorities Call: 1-800-917-9796 Access Code: 591652#

  16. Strategy #5: Fun! • Advocacy can be as exciting as a video game… • Fantasy Congress • Games / Quizzes (Advocacy Bingo, Dirksen Center) • My Animal Island • Old-Fashioned Fun – the “coffee card” approach Call: 1-800-917-9796 Access Code: 591652#

  17. The Five Minute Action Plan What will you DO with this information? Let’s go to the poll! Call: 1-800-917-9796 Access Code: 591652#

  18. Contact Information Stephanie Vance The Advocacy Guru Advocacy Associates 1640 19th St., NW 2nd Floor Washington, DC 20009 (202) 234-1353 vance@advocacyguru.com Call: 1-800-917-9796 Access Code: 591652#

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