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Media application theories , roles, capabilities and characteristics. Prepared by: Mr. Genesis Z. Tayanes Ed- Eng 106.
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Media application theories, roles, capabilities and characteristics Prepared by: Mr. Genesis Z. Tayanes Ed-Eng 106
In the world of today, media has become as necessary as food and clothing. It has played significant role in strengthening the society. Media is considered as "mirror" of the modern society, infect, it is the media which shapes our lives. MuznaShakeel, Karachi The Role of Media in Todays World
media is the most popular tool of communication • the word global village has been given to the world just because of media • Importance of media in nation building cannot be neglected
Impact of Media in society • The media known as the fourth pillar of democracy has a huge impact on society • there are both positive and negative impacts media has on society. some are media effects are changes in: - Knowledge - Attitude - Behavior - Perspective
Media is now in charge of… Other Correlation of Parts in the Society
Media classifications • Print • Broadcast • Out-of-home • Interactive
Media effects theories • Cultivation Theory • Social Action Theory • Agenda-Setting Theory • Media Dependency Theory
references • MuznaShakeel, Karachi The role of media in today's world. HamariWeb. Retrieved last February 18, 2014 from http://www.hamariweb.com/ articles/article.aspx?id=10166. • Anonymous (2011)Role of Media. Posted January 18, 2011. Retrieved last February 18, 2014 from http://www.slideshare.net /thevagowry/roleofmediainsocietyppt • http://www.caad.au.edu/attachments/article/43/Class%209-Media%20Characteristics%20and%20Plann • http://oregonstate.edu/instruct/comm321/gwalker/effectsmedia.htm
Picture references • http://www.britishcouncil.org/education/ihe/knowledge-centre/role-english-higher-education • http://altair.ca/pc/ • http://www.pcadvisor.co.uk/reviews/digital-home/3276372/kogan-32in-full-hd-led-tv-review/ • http://www.diamondmags.com/ • http://nwnc.bbb.org/article/bbb-study-shows-radical-change-in-advertising-in-cyber-age-38748 • http://wilson.house.gov//images/user_images/Education%281%29.jpg • http://b6fa.com/important-information/ • http://www.menon.org/about-menon/