1 / 7

Meeting Planners to Resorts: What you’ve always wanted to know

Meeting Planners to Resorts: What you’ve always wanted to know. Marketing Communication Budgets Trends. MARKETING TRACK: Meeting Planners to Resorts What you’ve always wanted to know!. MODERATOR : Mike Dimond: Senior Vice President Marketing, The BRO A DMOOR PANELISTS :

dalmar
Download Presentation

Meeting Planners to Resorts: What you’ve always wanted to know

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript

  1. Meeting Planners to Resorts: What you’ve always wanted to know Marketing Communication Budgets Trends

  2. MARKETING TRACK:Meeting Planners to ResortsWhat you’ve always wanted to know! MODERATOR: Mike Dimond: Senior Vice President Marketing, The BROADMOOR PANELISTS: Ginny Fountain: CMP, Manager of Corporate & Event Planning, North Carolina Association of Electric Cooperatives Karen Kilmer: Training Coordinator, Communities in Schools in North Carolina, Inc. Karen Knox: CMP, CMM, Manager of Corporate Meeting Services, Blue Cross & Blue Shield of North Carolina Alan Skipper: CMP, Director of Specialty Society, Meeting & Education Services, North Carolina Medical Society Bonnie Wallsh: CMP, CMM, Chief Strategist, Bonnie Wallsh Associates, LLC

  3. QUESTIONS FOR THE PANEL • Resort Websites: What areas of the website are most helpful, and how do you use the site? 2. What marketing tools do you prefer to use when selecting a resort? 3. From an e-commerce perspective; what volume of e-mail blasts do you receive daily/weekly? What type of information would you like to receive; quarterly newsletters, hot dates, etc.? 4. What media options make the most impact on you…i.e. pod casts, website features, such as streaming video, online brochures, interactive tours, etc.? 5. How do you determine which e-mail correspondence will get your attention?

  4. QUESTIONS FOR THE PANEL 6. Do you prefer paper or electronic (live) brochures, information and RFP’s/contracts? 7. Many meetings are booked by those who are not professional meeting planners. How can we work with them to make this a win-win situation for all? 8. How do you, as a planner, prefer hoteliers to communicate with you? 9. We have seen many organizations outsourcing, do you see a trend to bring back the in-house planner or additions to the planning staff? 10. How do you use third parties? (ALHI, Helms Briscoe, Conference Direct, Krisam, Hinton Grusich, Preferred Hotels, Independent Planner, Conferon etc.)

  5. QUESTIONS FOR THE PANEL • Does the meeting planner always choose or have the final say in choosing the destination? • Sometimes there are miscommunications when it is time for the sales force to turn over the meeting planner to the conference staff. Is there anything the resort can do to make this more of a seamless transfer? 13. Do you see the return of longer range planning with your meetings? 14. What trends are you seeing with your companies meetings? Due to the many acquisitions and mergers, what are you seeing that impact your meetings? 15. How will the Sarbanes/Oxley Act affect how you buy? Specifically, how will it affect the Incentive Business?

  6. QUESTIONS FOR THE PANEL • Are meeting budgets loosening up as the economy looks more stable? • Is site selection in the hands of the planners to truly endorse a venue, or has the process become more diluted between “host” desires and budget concerns? 18. Does the region/location dictate budget?

  7. Sponsor Recognition

More Related