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WELCOME!. Learn how to use Company Stores to Enhance your Business. Tanya Ignacek , BrightStores , Inc. Director of Sales & Operations. Dora Fiet, BrightStores, Inc. Marketing & Design. Let ’ s talk about . . . . Are online sales right for the Promo industry?
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WELCOME! • Learn how to use Company Stores to Enhance your Business
Tanya Ignacek, BrightStores, Inc. • Director of Sales & Operations
Dora Fiet, BrightStores, Inc. Marketing & Design
Let’s talk about . . . • Are online sales right for the Promo industry? • Isn’t it complicated? • How will it help my business? • Where do I even start?
Online shopping trends 85% 83% 87% 53% 81% Percentage of people who have shopped online by region Source: Global Trends in Online Shopping A Nielsen Global Consumer Report June 2010
Online shopping trends Books 44% Things people intend to buy online in the near future Source: Global Trends in Online Shopping A Nielsen Global Consumer Report June 2010
Online shopping trends Clothing 36% Things people intend to buy online in the near future Source: Global Trends in Online Shopping A Nielsen Global Consumer Report June 2010
Online shopping trends Airline Tickets 32% Things people intend to buy online in the near future Source: Global Trends in Online Shopping A Nielsen Global Consumer Report June 2010
Online shopping trends Things people intend to buy online in the near future Electronics 27% Source: Global Trends in Online Shopping A Nielsen Global Consumer Report June 2010
Online shopping trends Hotel Reservations 26% Things people intend to buy online in the near future Source: Global Trends in Online Shopping A Nielsen Global Consumer Report June 2010
Stats from 2012 Source: 2013 PPAI Report
What is a Company Store? Company store (com.pa.ny store) - noun 1. an ordering efficiency tool used to control spending and manage brand
Top 5 reasons for a Company Store Ordering Efficiency Spending Control Brand Management Customer Satisfaction Program Support
16 Offices x2 Buyers each = 32 Buyers 32 x 2 Suppliers each = 64 Quotes 64 x ½ hour per quote (@ $35/hour) = $1,120 in SAVINGS! $28,000/year for 25 quotes
Budgets Manager Order Approval Payment Methods Spending Control
“You did a great job!” Recognition & Award Programs
Top Reasons to NOT Use Company Stores • I’m already wildly successful • My client’s prefer it when I drop off 15 catalogs that they can browse through • No one uses the internet to buy things!
Real Reasons? I have NO idea how to use them and they scare me to death. Not to mention, who has the time to learn?
That’s Why We’re Here! • We can, and will, make this EASY on you • Our Expert Team is now Your Expert Team - to create your perfect Company Store
“Okay, so what other reasons are there to offer Company Stores?”
Financial Benefits • Ordering Efficiencies • Streamlined Order Taking Tool
Potential • Potential Sales • Potential Growth • Potential for greater customer loyalty
Let’s take a look at it! • Client request? • Multiple orders from various points? • Repeat orders? • Shipping small quantities? • Little advance notice?
Is it time to dive in? So, now that you have determined that your client needs a store . . . . . . What’s next?
Selecting the right technology partner A few things to consider:
Experience Strength Capabilities
Customer Support System Stability Cutting Edge Technology
Integrations Company Responsiveness Security Standards
Price PRICE is always a concern . . . make sure your solution fits your budget – and your client’s budget
Is it difficult? • ASSESSMENT • Choose the store level that’s right for your client. • We will guide you to the best store fit. • BUILD • It’s Easy! We train you on how to build and setup the store. • Design it yourself or use our custom design services. • LAUNCH • Deliver a great looking robust Online Company Store Program that meets your client’s needs. • Start taking orders!
Partner with BrightStores We want to be your Technology Partner & Company Store Expert
Time for questions Tanya: 800.466.5930 – x304 Or email: tanya@brightstores.com Dora: 800.466.5930 – x302 Or email: dora@brightstores.com