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TVoD 2.0 Solutions Overview djingle / tvod

Hyper-Distribution Solutions. TVoD 2.0 Solutions Overview www.djingle.com / tvod. Contact :  : +33 (0)9 52 055 055   : info@djingle.com. Company profile.

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TVoD 2.0 Solutions Overview djingle / tvod

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  1. Hyper-Distribution Solutions TVoD 2.0 Solutions Overview www.djingle.com/tvod Contact :  : +33 (0)9 52 055 055  : info@djingle.com

  2. Company profile • Djingle is a software company expert in intelligent content delivery technology and cost-killing solutions since 2002, awarded by 2 leading RnD public agencies: Best IT (Capital IT 2004) and Best'Innov (Capital IT 2006) Awarded by OSEO and French Ministry of Research • Main product:Push2Peers, the Djingle Hyper-Distribution Platform Software suite allowing to improve content delivery over IP: • Smart and optimized delivery (speed-up, distribution costs killing, scalability improving, predictive delivery) • Video Quality improvement, Security • eCRM enhanced capacities • Our mission: • Helping media to face TVoD market boom and making videobusiness models profitable • Driving 2.0 revolution in the media world

  3. Main references Main clients Partners Djingle won prestigious Travolution Award 2008 for “Widget by Air France”. Etc.

  4. Video over Internet: A new world of opportunities & successes Americans and west European now spend more time on Internet than in front of a TV screen. Consumer Internet Traffic Growth: • Video consumption drives Internet traffic explosion: Video on Demand, Personal TV, P2P, UGC, sharing sites, etc. • 40 Exabytes/month (7 in 2007) • Video will drive 90% of the global Internet traffic in 2012 • A mass media which is also a 1-to-1,interactive and participative communication channel • New usages & behaviors: • Video on-Demand, Television on-Demand • Social Networking, User Generated Content • Sharing, Peer to Peer

  5. Huge distribution costs Bandwidth costs + server loads: when users nb + Limited infrastructures  No scalability  Videoavailability not guaranteed Success penalty = Limits: Success penalty and need for monetizing BUT Personal TV = unicast  • Vincent Dureau, Head of TV technologies @ Google, Feb. 2007 • « No web infrastructure, even not Google's one, could face video revolution » • «  Nobody will be able to provide the quality of service people will expect » • Julien Coulon, Senior Executive @ Akamaï, Nov. 2008 • « The Internet won’t scale for video over IP »

  6. Djingle TVoD 2.0 solutions: value propositions TVoD 2.0 solutions Full-featured Content Delivery Platform + video widgets / players Helping Media to face TV 2.0 and convergence challenges: Value proposition #1 Value proposition #2 Hyper-Distribution Reversing the success penalty… • Killing distribution costs (bandwidth & server loads)  up to 90% savings • Insuring unlimitedscalability • Guaranteeing video quality and availability(HD-enabled, regardless to peaks) • Speeding-up downloads • Even for syndicated content Predictive delivery The right content to the right user… • Dynamic Behavior-based 1-to-1 targeting • Boosting audience without any additional cost • Monetizing with new generation 1-to-1 Advertising • Enhancing user experience and loyalty • Adding new services (podcasting, alerting, offline playback, dynamic EPG, recommendation engine…) • Improving users Database knowledge • Allowing direct C-to-C distribution to enter the 2.0 world

  7. The Hyper-Distribution platform  Push2Peers WITH Djingle

  8. Push2Peers: How Djingle inverts the success penalty and monitores delivery • Killingbandwidth costs: You only pay the bandwidth consumed from your server or CDN. • Each Peer providing its own resources does not cost a cent! • From 50 to more than 90% of bandwidth costs saved • Reducing server loads:  Your server or CDN streams less content than before • Improving scalability:  The more users you have, the more seeds are available to serve the content. The scalability is theoretically unlimited • Distribution under central control: • Delivery parameters monitored in real-time in order to improve distribution efficiency and insure availability • Peaks smoothing • Zapping time improved (canceled), No (re)buffering • Security (Double DRM approach)

  9. Enhanced user interfaces  Push2Desk Djingle implements Push2Peers within your own client application (website, Flash application or any other kind of client application) BUSINESS CASE:Djingle provides Canal Plus with Push2Peers SDK allowing them to fully integrate Hyper-Distribution features within their own existing widget. OR Djingle provides you withPush2Desk, its powerful desktop widget technology. Djingle is an expert in widgets / desktop alerts / desktop media players / fullscreen media players development.

  10. Targeted push and predictive delivery  Push2One The right content to the right user at the right time… •  Push of relevant contents (behavior-based targeting) •  Video alerts, widget •  Behavior tracking, analysis and user's profile auto-update • Push of more and more relevantcontents + Smart spreading managementregardingcontent’s instant popularity • Push of targeted video ads BUSINESS CASE:Tiscali Player • Viewsx14in only 3 months • Videos penetration:73%

  11. Push2One:New advertising usages... toward a TV CPM Hulu.com CPM reaches TV advertising rates: $250 and even $400 • Advertising 2.0 : • Choose et rate the ad • Emergence of contextual interactive advertising / users manipulate ads they are watching • Formats : • Today: pre-roll / post-roll • Time has come for: • Interactive Overlay Vidéo • TV-like advertising • Cross-selling & Product placement • Gadgets... • Push2One allows a Dynamic Behavior-based Targeting: See more advertising features in appendix  • The most relevant ad (related to end-user’s dynamic profile) is automatically inserted in the content watched by the end-user • Offline advertising is handled • Of course, capping applies • Advertising becomes One-to-One

  12. ROI measure and control Efficient metrics and ROI reporting

  13. Djingle Key benefits Djingle TVoD 2.0 solution dramatically increases ROI by: • Optimizing distribution and freeing your infrastructure • Terrific cost-killing (up to 90 % savings on bandwidth costs and server load) • Enabling "streaming-like" progressive P2P • Improving scalabilityMaking Internet the best infrastructure for tomorrow's TV • Improving and guaranteeing video quality (DVD, HD) as well as availabilityregardless to peaks or network failures • Insuring content safety (multiple DRM protection) • Adding e-marketing power: • Predictive delivery: 1-to-1 targeted delivery, behavior real-time tracking, users profile dynamic update • Enhanced user experience and brand universe: branded environment, desktop widgets and alerts, cross- and up-selling agent, etc.) • Content monetizing (cutting-edge solutions for digital advertising)  The only platform on the market to combine Hyper-Distribution and marketing power. • Comprehensive, interoperableand evolutive platform + Easy to integrate on any CMS / CRM system

  14. Contact Régis Cazanave  : +33 (0)9 52 055 055 : regis.cazanave@djingle.fr www.djingle.com/tvod

  15. TVoD 2.0 sample screenshots

  16. TVoD 2.0 sample: InVideo messaging in embedded video player InVideo messaging in this fullscreen embedded video player

  17. TVoD 2.0 sample: The player pops up into a full-featured desktop widget

  18. TVoD 2.0 sample: Permanent mode and video alerts Semi-transparent permanent mode and mini video player for alerting purpose

  19. TVoD 2.0 sample: Permanent live player The Djingle platform handles direct-live diffusion. Live management in a permanent desktop widget

  20. TVoD 2.0 sample: Full-featured desktop media player Multimedia Player incl. overlay gadgets and advertising

  21. TVoD 2.0 sample: Fullscreen video & overlay High video quality allows to enter the fullscreen & overlays world! Viral marketing Direct connection with other users Social Networking, C-to-C High definition Video / Fullscreen Premium content Social Shopping Hypervideo Ads Monetizing content

  22. TVoD 2.0 sample:Syndicate content while preserving Djingle benefits Embedded contents benefit from same Djingle optimizations.

  23. TVoD 2.0 sample:Any kind of content Djingle optimizes distribution for all kind of digital assets: video, Flash, PDF, software, games, etc.

  24. TVoD 2.0 sample: Screen-saver mode Fullscreen screen-saver displaying a playlist, for instance

  25. TVoD 2.0 sample:Digital advertising 1/2 ? Sponsorship Interactive minisites push Hypervideo Brand placement

  26. TVoD 2.0 sample:Digital advertising 2/2 Skin design Billboard Alerting Interactive Ad

  27. Other appendices

  28. TVoD 2.0 solution features Push2Peers = Hyper-Distribution platform / reverses the success penalty Push2Desk = Multimedia Desktop Widget technology Push2One = Smart CRM engine (behavior tracking and analysis, allows Predictive Delivery) Push2Friends = Direct Consumer-to-Consumer delivery tool + business-related modules: • For Media: • Smart video AdServer • Dynamic EPG • For VoD players: • ClearingHouse: Tool providing instant royalty fees to rights-owners • Automated Encoding & Publishing Chain • Online Catalog & payment functionalities • For UGC websites: • Up2Push: Optimized uploader Etc.

  29. Djingle:Technical consulting and engineering GOAL: YOUR TVoD 2.0 PLATFORM • Our expertise for your TVoD project • > Which strategic choices shall I take to propose a profitable and user-friendy (T)VoD offer? • Support on the implementation of strategy and functional needs Commercial offer, SWOT, consulting on customer packaging, graphic identity, ergonomics • Audit / architecture diagnostic • Project management (functional specifications, ...) • Our knowledge at the service of your TVoD platform • > Which technological solution shall I implement to answer my strategy? • Working control procedure(Technical specifications, implementation) • Pilote / Bêta test phasis if need be • Tests plan and control indicators • Driving of Marketing and Technical teams, change management • Our expertise to drive your performance • > Which lesson can I take from my experience in order to optimize my (T)VoD offer? • Project management • Driving of improvement framework

  30. 8,000,000 Internet Video to TV 6,000,000 TB/month Internet Video to PC VoIP Video Communications 4,000,000 Internet Gaming Web, Email, File transfer 2,000,000 P2P 0 2005 2006 2007 2008 2009 2010 2011 The success penalty: An inconvenient truth • Vincent Dureau, Head of TV technologies @ Google, Feb. 2007 • « No web infrastructure, even not Google's one, could face video revolution » • «  Nobody will be able to provide the quality of service people will expect » • Julien Coulon, Senior Executive @ Akamaï, Nov. 2008 • « The Internet won’t scale for video over IP »

  31. Success penalty =  Impossible Stakes and issues: the Success Penalty Costs Audience Server Loads KO Availability OK Audience  Video to millions:

  32. Enabled and guaranteed Djingle’s Hyper-Distribution solution kills distribution costs Costs Audience Server Loads Availability OK Audience • Cost killing:up to 90 % savings on bandwidth costs and server load • Speeding up transferts • Improving and guaranteeing video quality (DVD, HD) and availability (even in case of peaks) • Insuring unlimited scalability • Enabling "streaming-like" progressive P2P • Djingle kills distribution costs and guarantees the QoS • Djingle reverses the Success Penalty  HD to millions: HOW DOES IT WORK

  33. Total Ads Djingle’s Predictive Delivery develops audiences and revenues Views / user Revenues (ARPU) Premium content  The right content to the right user: • Behavior-based tracking and analysis • Predictive delivery: pre-deliveringrelevantcontentto dynamically qualified users  Dynamic recommendation  Up-trafficking, increasing video consumption + One-to-One Advertising HOW DOES IT WORK • Djingle increases nb of views  Revenues growth • Djingle enables One-to-One Advertising  Revenues growth • Djingle improves user experience  Loyalty  Revenues growth

  34. “Despite the growing popularity of viewing TV content online,94%of adults prefer to watch on traditional TVs.“ (Source: Nielsen, 2009) IPTV: huge opportunities for embedded Djingle Since early 2009, Djingle works to provide its platform on a range of devices, coming from mobile phones to Set-Top Boxes. First achievements • 1st customer: MyVBox (VoD on TV offer) • Key partnerships:

  35. Widgets: An identifying communication channel Churn rate: 1.9% / Active users: 84% ROI: within 2 months Src: Djingle Widget: word invented in 1920, and then popularised by IBM in the 70's. Means "user-interface component". Widgets used by 177M people every month (21% of global Internet audience). Src: comScore, avril 2007 55% of US e-merchants want to create their widgets. Src: Shop.org - “State of Retailing Online”, 2008 Because they use targeted 1-to-1 push Because they allow you to be present on your consumer’s desktop, Because they are usefull for end-users,  Widgets are the best way to improve users’ loyalty within your brand universe.

  36. TVoD 2.0: Focus on Community features

  37. Back-Office tool screenshots Simple publishing process through the Back-Office interface or directly from your existing CMS through standard APIs A very easy-to-use and efficient tool Secured Back-Office tool, with different access levels

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