Manaus: Export to Asia seminar Insight interAsia 21 Setembro 2010

1. Manaus: Export to Asia seminarInsight interAsia21 Setembro 2010 Asia’s Technology Market Experts . Experience . On The Ground . In Real Time . Throughout Asia

2. About Me • Lived in Asia for 20 years • Korea, Singapore, Hong Kong, Malaysia, Taiwan, China, Japan • Primarily in high-tech sales and operations • Started sales offices and local companies • Education • BS Engineering (Tulane) • MBA Corporate Finance & MoT (UNM) Asia’s Technology Market Experts . Experience . On The Ground . In Real Time . Throughout Asia

3. About Insight interAsia • Founded in 2006 • Pan-Asia, full coverage • Focus on small, high-tech clients • HQ in Singapore • Representative offices: • Japan: Yokohama • Korea: Suwon • Taiwan: Hsinchu • Regular contractors: • China, India, Malaysia, Thailand, Australia Asia’s Technology Market Experts . Experience . On The Ground . In Real Time . Throughout Asia

4. Services • Agency • Fundamental sales & marketing • Consultancy • Market penetration strategy • Asian operations audits • IP search • Due diligence • Funding from Asian sources Asia’s Technology Market Experts . Experience . On The Ground . In Real Time . Throughout Asia

5. Activities • “Hit-the-bricks” traditional sales work • Quick response to client requests • On-site demonstrations • Local marketing and feedback • Information gathering and filtering • Attend conferences/symposia • Present technical results • Arrange principals’ visit itineraries Asia’s Technology Market Experts . Experience . On The Ground . In Real Time . Throughout Asia

6. Technologies • Semiconductor • MEMS & nano • PV • Cleantech • Automotive • Biopharma Asia’s Technology Market Experts . Experience . On The Ground . In Real Time . Throughout Asia

7. Business Models • Retainer • Example: US$2,000/month • Includes 16 hours/month • Actual economy-class expenses reimbursed • Commission based • Percent of sales • Hybrid • Lower retainer + lower commission Asia’s Technology Market Experts . Experience . On The Ground . In Real Time . Throughout Asia

8. Why Manaus? • FUCAPI course lecturer • Met many interesting people • See interesting opportunities here • Competitive labor rates • “Exotic” product marketing possibilities • Good Tech is our local agent & partner Asia’s Technology Market Experts . Experience . On The Ground . In Real Time . Throughout Asia

9. Asia • “Asia” is not one big homogeneous market • Japan, Korea, Taiwan (East Asia) • China (+ Hong Kong & Macau), Mongolia • Singapore, Malaysia, Thailand, Indonesia, Brunei • Vietnam, Laos, Cambodia • India, Pakistan, Sri Lanka, Bangladesh, Nepal • Australia, New Zealand Asia’s Technology Market Experts . Experience . On The Ground . In Real Time . Throughout Asia

10. Importing into Asian countries • Generally not complicated nor costly • Singapore and Hong Kong easiest • Customers (end users) will help import • Must find customers first • Use “what if?” scenario Asia’s Technology Market Experts . Experience . On The Ground . In Real Time . Throughout Asia

11. 2 Scenarios • 1. Lower cost market entry • Resources & raw materials • 2. Unique product market entry • Consumer products, foodstuff, technology • Higher prices, requires more marketing • Viral marketing and word-of-mouth Asia’s Technology Market Experts . Experience . On The Ground . In Real Time . Throughout Asia

12. China • Population: 1,327,000,000 • GDP growing steadily • Now #2 economy in the world • Needs resources, food, consumer products • Needs CleanTech solutions Insight interAsia Pte Ltd　 インサイト・インターアジア 　인사이트 인터아시아 　贏在亞洲股份有限公司

13. India • Population: 1,157,000,000 (and growing) • Needs resources, food, consumer products • Needs CleanTech solutions, water • Relatively simpler shipping from Brasil • About 20% halal • English more prevalent than China Asia’s Technology Market Experts . Experience . On The Ground . In Real Time . Throughout Asia

14. East Asia • Protective of their agricultural sectors • Advanced technology centers • Willing to pay higher prices • Wants unique products • Ginger, ginseng, medicinal herbs? • Relatively easy importation rules • Relatively strong currencies Asia’s Technology Market Experts . Experience . On The Ground . In Real Time . Throughout Asia

15. ASEAN • Indonesia, Malaysia, Singapore, Thailand, Philippines • Vietnam, Myanmar, Brunei, Cambodia, Laos • 600,000,000 people • GDP: US$ 1,500,000,000,000 • Growing and reaching out to the world Asia’s Technology Market Experts . Experience . On The Ground . In Real Time . Throughout Asia

16. Conclusions • Amazonas has much to offer • Remember: Asia is many markets • Think about your product or service • Which market makes the most sense? • Pick one to get started and try for 2 years • When you have small success, start #2 • Look for a local partner you can trust Asia’s Technology Market Experts . Experience . On The Ground . In Real Time . Throughout Asia

17. Contact us at location most convenient for you: Thank you Headquarters: Insight interAsia Pte Ltd Marine Parade Post Office #628  Singapore 914405  Tel: +65 9824-4225 Fax: +65 3125-7245 Email: info@insightinterasia.com • インサイト・インターアジア日本 • Japan: +81 50 5539 8442 • 인사이트 인터아시아 한국 담당 • Korea: +82 11 415 0403 • 贏在亞洲股份有限公司 • Taiwan: +886 926413964         Australia: +61 2 6100 4225       Brasil: +55 21 3717 4225     EU/UK: +44 20 3287 8442 USA Austin: +1 512 553 0442   USA Detroit: +1 248 961 4383 URL: www.insightinterasia.com    Skype: insight.interasia Twitter: iiasingapore Asia’s Technology Market Experts . Experience . On The Ground . In Real Time . Throughout Asia