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Electronic Banking. Internet-banking in Hong Kong. Flow. Introduction E-banking of Hang Seng Bank Limited Security Game time Advantages and disadvantages Future suggestions. Objective. To find out why Internet–banking is growing attractive in Hong Kong
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Electronic Banking Internet-banking in Hong Kong
Flow • Introduction • E-banking of Hang Seng Bank Limited • Security • Game time • Advantages and disadvantages • Future suggestions
Objective • To find out why Internet–banking is growing attractive in Hong Kong • To provide suggestions to improve the disadvantages or problems now
Introduction • Starting since 80’s • Fast development since 1999
Electronic banking • Electronic fund transfer (EFT) • Channels to introduce products and services • Access checking accounts anytime at anywhere
Electronic banking Electronic delivery channel • Automated teller machine (ATM) • Phone banking • Internet banking
Electronic banking • Online services • daily banking service • investment • credit card • mortgage lending • personal credit • insurance service
E-banking of Hang Seng Bank Limited Personal vs. business e-bank accounts 21.2% 32.1%
E-banking of Hang Seng Bank Limited IPO subscriptions vs. securities trading 13.1% 5.8%
Security • Using the Hong Kong Smart ID card and USB key • SMS-based one-time password (OTP) • Token-based OTP
Advantages For the bank • Reducing operation cost from branches • Attract new customers • Promote products and services internationally
Advantages For the customers • Convenience • Timesaving
Disadvantages • Fraudulent website • Stability of the network are easily affected • Non-instantaneous query services
Suggestions • Audio assistance Satisfaction of customer backup services
Suggestions • E-mail OTP Limitation of internet banking