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The Farm. Becca Atkins Zach DeLoache Anh Do Ryan Miller Lauren Waldrip. Overview. The Cobblestone Project The Farm Findings Strengths and Weaknesses Suggestions. The Cobblestone Project. Founded in April 2008 “A Community Without Need .”
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The Farm Becca Atkins Zach DeLoache Anh Do Ryan Miller Lauren Waldrip
Overview • The Cobblestone Project • The Farm • Findings • Strengths and Weaknesses • Suggestions
The Cobblestone Project • Founded in April 2008 • “A Community Without Need.” • Eight initiatives addressing a variety of issues in Northwest Arkansas
The Farm • Was founded to provide sustainable agriculture to help those in need around the Northwest Arkansas community • To accomplish this goal, they have 4 strategic pillars
Publics / Involved Constituents • Food banks • Less fortunate individuals • Employees • Subscribers • Customers • Elementary schools • Volunteers • Donors
Price • Subscriptions are $500/year • Payment also enables supply for hunger relief
Place • Bentonville farmers market • The farm • Select local food banks
Production • A set amount of 60 subscriptions are sold per year • Demand for subscriptions exceeds 60 • 3,000 volunteers have helped with production over the past two years
Promotion • Gift cards • Social media stories and updates • Word of Mouth
Strengths • Have built a extensive nonprofit network of throughout the seven initiatives • Tackling a major issue through a unique technique • Actually producing the food to feed the hungry • Land, physical location, and a significant amount of it
Opportunities • Currently tackling many issues • Attempting to do everything within each issue • Limited by seasonal growing periods • Limited distribution
Cobblestone Project and The Farm • Board Structure and Involvement • Branding • Social Media
Cobblestone Project and The Farm • Cobblestone The Farm • Cobblestone The Farm
Cobblestone Project and The Farm • Board Structure and Involvement • Currently have one board for all initiatives • Create a advisory/volunteer board for each • Start with the Farm • Involve and engage more people who are passionate about a specific issue
Cobblestone Project and The Farm • Branding • Each initiative has its own logo
Cobblestone Project and The Farm • Branding • Each imitative has its own logo • Use a circle or rounded rectangle (cobblestone) to unify logos • Use the same font for unification • Unify taglines • Be the Famer, Be the Photographer, Be the Home
Cobblestone Project and The Farm • Social Media • Currently: • Facebook: Cobblestone Project Farm • Twitter: @CSProjectFarm
Cobblestone Project and The Farm • Potentially mirror this pattern in all Cobblestone initiatives
Cobblestone Project and The Farm • Social Media • Create signs/banners with information to be displayed at The Farm • Create brochures/cards to be passed out • Display social media information on all print material The Farm, Cobblestone Project @TheFarmCSP
Cobblestone Project and The Farm • Social Media • Expand by creating a Instagram account • Link Instagram, Twitter, and Facebook • Promote through contests • Followers enter by retweeting/posting/liking
Re-Evaluation of Goals • Streamline Goals and Programs • Expand Partnerships to Meet Goals • Purposeful Events
Re-Evaluation of Goals • Streamline Goals and Programs • Current Goals: Hunger Relief, Economic Development, Education, and Community • Focus on your strengths • Hunger Relief • Expand harvest amount • Community • Physical location provides for more interaction
Re-Evaluation of Goals • Expand Partnerships to Meet Goals • Partner with other organization to reach original goals without requiring organizational energy • Education • Apple Seeds, Inc. • Economic Growth • Farmbox Delivers
Re-Evaluation of Goals • Purposeful Events • Bring people to the Farm • Fulfills the Community goal • Increases awareness and potential for more donors, volunteers, and customers
Target Market • Donors • Volunteers • Customers
Target Market • Donors • Develop a specific list of needs • Then, let people know those needs • Display needs at the Farm to inform those on-site • Allow for specific sponsorships, and use signage • Partner with Campus Organizations and Corporations, and recognize Future home of a new High Tunnel $5,000
Target Market • Volunteers • Define volunteer groupings • Corporate, Campus, and Community • Collect volunteer information • Build relationships with volunteers for a long-term commitment
Target Market • Customers • Determine specific organizations that The Farm will donate to • Acknowledge on-site and online • Voucher Cards • 1)Bring produce to the target schools • 2)Discontinue this program and focus on large organizational donations • Develop a presence at the Fayetteville Farmer’s Market
Logistical Changes • Greenhouse/High Tunnel expansion • Crop variety • Land use • Foodcorps
Logistical Changes • Greenhouse/Tunnel expansion • Build more • Expands growing season • Crop variety • Focus on what subscribers want
Logistical Changes • Land use • Through focused goals, expansion should be possible • Foodcorps & Interns • Utilize the college community to increase staffing to tackle specific goals • Begin the process to acquire a Foodcorps worker