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Toyodas

Toyodas. Sakichi, Kiichiro, and Eiji; the family that built Toyota. Sakichi and the Loom. Expected to follow in his father’s footsteps and become a carpenter, it was actually Sakichi’s mother who ultimately provided his direction in life.

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Toyodas

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  1. Toyodas Sakichi, Kiichiro, and Eiji; the family that built Toyota www.uttana.com

  2. Sakichi and the Loom • Expected to follow in his father’s footsteps and become a carpenter, it was actually Sakichi’s mother who ultimately provided his direction in life. • Applying the woodworking skills he learned from his father, Sakichi built his mother a wooden handloom and winding machine. www.uttana.com

  3. Sakichi’s Lineage • Traveling to America in 1910, Sakichi marveled at the passion for motorization. • Sakichi passed his innovative spirit onto his son Kichiiro and his nephew Eiiji, two initial leaders of the Toyota Motor Corporation. • He sent his son Kichiiro to study the automobile industry in America. www.uttana.com

  4. Sakichi’s Legacy • After selling the patent for his famous power loom, Sakichi gave the profit to his son Kichiiro to start an automobile manufacturing company. • Sakichi challenged Kiichiro to build a Japanese car with Japanese hands. • Eiji was sent to university to study engineering so he could eventually join his cousin’s efforts. www.uttana.com

  5. Kiichiro’s Success • Kiichiro’s first working engine was a Chevrolet copy that was so exact it could even accept Chevy parts. • Kiichiro began creating innovative standard work processes that laid the foundation for the Toyota Production System. • His contributions included the philosophy of Just-In-Time. www.uttana.com

  6. Kiichiro and the War • Kiichiro’s passenger car projects were shelved when the Japanese government announced it needed trucks for the war effort in Japan. • By the time of the Pearl Harbor attack, Toyota was making 1,000 trucks per month. • Eventually overseas supply lines were cut and production at Toyota dwindled due to lack of resources. www.uttana.com

  7. Kiichiro and the War Cont’d. • Just before the war ended, American bombers destroyed a quarter of Toyota’s new plant in Toyota City. • Kiichiro began researching other avenues of manufacturing. • However, he was called to build trucks and buses for the immobilized postwar population. www.uttana.com

  8. Kiichiro’s Finances • Truck orders were pouring in, but payments were another matter. • On the brink of bankruptcy, Kiichiro searched desperately for a solution. • He negotiated pay decreases, executed a rigid reconstruction plan, and searched for bank financing to hold to the strict policy of no dismissals. www.uttana.com

  9. Kiichiro Resigns • Kiichiro reluctantly had to ask for 1600 voluntary retirees. • News of the request incensed workers who amassed by the thousands to protest. • The fallout of this saw Kiichiro resigning his post as President. www.uttana.com

  10. Eiiji • Eiiji continued in the upper echelons of Toyota management. • He took the helm as the fifth president of the company, after he introduced the Toyota Corolla. • In 1983, he led Toyota into the luxury car market, introducing the Lexus brand. www.uttana.com

  11. Eiiji’s Legacy • Finally retiring in 1994, Eiiji is considered largely responsible for bringing Toyota to global prominence and profitability. • Eiiji was the longest running chief executive in Toyota history, serving for 15 years as President before resigning and accepting the position of chairman in 1981. www.uttana.com

  12. Toyoda Family Impact • The Toyoda family has had an incredible impact on automobile manufacturing as numerous members have served in the top tiers of management at Toyota Motor Corporation. • Toyodas’ methodologies had a profound effect on Taichii Ohno in designing the full scale Toyota Production System. • These ideals are greatly influential in all Lean thinking today. www.uttana.com

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