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Agenda

The Future of Cloud Computing Steve Yi steveyi@microsoft.com Director of Product Management, Microsoft Corporation SQL Azure & Middleware. Agenda. The Public Cloud and Platform As a Service Eye On Earth Cloud Computing Investments & An Overview of the Windows Azure Platform

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Agenda

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  1. The Future of Cloud ComputingSteve Yisteveyi@microsoft.comDirector of Product Management, Microsoft CorporationSQL Azure & Middleware

  2. Agenda • The Public Cloud and Platform As a Service • Eye On Earth • Cloud Computing Investments & An Overview of the Windows Azure Platform • The Future of Cloud Computing

  3. Public Cloud Defined Public cloud or external cloud describes cloud computing in the traditional mainstream sense, whereby resources are dynamically provisioned on a fine-grained, self-service basis over the Internet, via web applications/web services, from an off-site third-party provider who bills on a fine-grained utility computingbasis.[26] • Not rip and replace • More than virtualization • Services building blocks

  4. Spectrum of Cloud Computing (On-Premises) Platform (as a Service) Software (as a Service) Infrastructure (as a Service) You manage Applications Applications Applications Applications You manage Data Data Data Data Managed by vendor Runtime Runtime Runtime Runtime Managed by vendor You manage Middleware Middleware Middleware Middleware Managed by vendor O/S O/S O/S O/S Virtualization Virtualization Virtualization Virtualization Servers Servers Servers Servers Storage Storage Storage Storage Networking Networking Networking Networking

  5. Increased Operational Efficiencies Admin to server ratio of 1: 1,000-3,000 On-demand provisioning Eliminates hardware maintenance 27 MW datacenters operated with Less than 50 people Public Cloud 10x efficiency in admin to server ratio • Use what you know; Connect to what exists • Interoperable & Heterogeneous2 • Open, flexible

  6. Eye On Earthhttp://www.eyeonearth.eu • European Environment Agency (EEA) • Water and air quality data from the 32 member countries of the EEA • Networking 600 partner organizations across research institutes, universities, ministries and agencies • 6,000 monitoring stations • Used to develop and implement environment policy for 600 million citizens • Cloud services: Windows Azure, SQL Azure, Bing Maps • Video: http://tinyurl.com/eyeonearth • Case Study: http://tinyurl.com/eoe-casestudy

  7. Economies of Scale • Worldwide datacenter investments

  8. Cost Reduction in Public Cloud Right-sized Servers • Eliminates unnecessary components • Increased power efficiency • Optimized performance by workload Reduced Infrastructure costs • Servers operate at higher temperatures • Use of free air cooling where possible • Advanced power management techniques • Eliminate chillers • Commodity hardware purchased in quantity Server Consolidation with Virtualization 90% decrease in power per-server costs*

  9. North Central U.S. Datacenter $500M+ investment 1.5 million man-hours-of-labor 700,000 square feet 3400 tons of steel 7.5 miles of chilled water piping 190 miles of conduit 26,000 cubic yards of concrete 2400 tons of copper

  10. Datacenter Scale “Datacenters have become as vital to the functioning of society as power stations” – The Economist 500,000-707,000 sq. ft. 27-60 MW Hydroelectric powered Recycled water or outside air for cooling

  11. Windows Azure Platform • General Purpose Programming Languages • Windows Azure Platform App Fabric Compute Management Relational database Data Sync CDN Storage Marketplace

  12. Extending the Reach of Data Web, Mobile & Social Experiences Mobile and Client Devices HTML 5 and next-gen web Social and Geospatial Cloud Data Marketplace DataMarket On-Premises

  13. Extending the Reach of Data browser phone tablets & devices

  14. The Future Happening Now

  15. The Future Happening Now • “Smartphone shipments surpass PCs” (2010 Q4) • Financial Times Feb 08 2011; http://www.ft.com/cms/s/2/d96e3bd8-33ca-11e0-b1ed-00144feabdc0.html#axzz1DV7zJ5nj • “Twitter Reveals: 75% of Our Traffic is via API (3 billion calls per day) • Programmable Web Apr 15 2010; http://blog.programmableweb.com/2010/04/15/twitter-reveals-75-of-our-traffic-is-via-api-3-billion-calls-per-day/ • Proliferation of Web APIs fuel the popularity of a web service…increasingly the API is the service • Wired Mar 08 2011; http://www.webmonkey.com/2011/03/thousand-of-apis-paint-a-bright-future-for-the-web/ • The web has evolved to more than just a browser experience; it’s a heterogeneous mix of browser, smartphone, tablet applications and app-markets. 1990’s - intranet 2000’s - Web 2010 – devices NEXT – Data reach

  16. What’s Next For Cloud Computing • Simplifying the complex • Agility and entrepreneurship • Hybrid applications & premises aware systems • Ride, don’t resist the wave of data • Synchronized, multi-form factor user experiences

  17. Wrapping Up (just one more slide…) • Bet on the public cloud for new innovation and to extend what exists • Cloud computing abstracts complexity and be heterogeneous and open • There are new frontiers for the cloud to power multi-format user experiences and harness the explosion of data on the web

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