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The Clash Over Free Online Content

The Clash Over Free Online Content. Free vs. The Establishment Media. Jody Chatalas COM548 October 20, 2009. Friedman: “There’s No Free Lunch.” Anderson: Free is the new economic model. News Organizations: Everybody is reading our content online. We should be charging for it.

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The Clash Over Free Online Content

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  1. The Clash Over Free Online Content Free vs. The Establishment Media Jody Chatalas COM548 October 20, 2009

  2. Friedman: “There’s No Free Lunch.” Anderson: Free is the new economic model. News Organizations: Everybody is reading our content online. We should be charging for it.

  3. “No Free Lunch” - Columbia Journalism Review, July/August 2009

  4. Free/Paid Hybrid ModelPeople already do pay for content they deem valuable“Freemium” approach: Paying for an upgradeNeed to invest in creating content people will pay for “Open for Business” - Michael Shapiro

  5. Establishment Media Conundrum BeTheMedia.org • Network television model free access mass audiences high ad ratesCable television model subscription fees ad revenues driven by quality & niche contentEmbrace links to bring visitors to sites…but now complains about aggregators making money off of the links.Now wants to start charging for access

  6. 2005 study surveyed 853 residents of Hong KongVery few would pay: 22 percent likely to pay, but depending on conditionsThey tend to be older and newspaper subscribersWill be tough to change this mindset of free content “Willingness to Pay for Online News…” - Hsiang Iris Chyi, Journal of Media Economics

  7. Discussion Topics Are you willing to pay for online content? Under what conditions? Is it too late to begin charging for access? What should media organizations do to increase revenue in this “free” climate? What about the link economy… Is it helping or harming news organizations?

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