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187mL bottle change March 2011

187mL bottle change March 2011. 1. The BIN range of 187ml bottles will be moving from a French Green (colour), burgundy (shape) bottle to a Flint (colourless), claret (shape) bottle. NEW (Flint glass, claret shape bottle). CURRENT (French green glass, burgundy shape bottle). 2. Rationale.

damon-parrish
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187mL bottle change March 2011

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  1. 187mL bottle change March 2011 1

  2. The BIN range of 187ml bottles will be moving from a French Green (colour), burgundy (shape) bottle to a Flint (colourless), claret (shape) bottle. NEW (Flint glass, claret shape bottle) CURRENT (French green glass, burgundy shape bottle) 2

  3. Rationale • To be consistent with the 750ml • bottle of the same SKU but in a • smaller version. • Longer skirt screwcap • Updated front and back label design • Same bottle across all SKU’s. • More premium • Streamlining for purchasing and production runs 3

  4. Timing • From March 2011 all productions • for 187ml will be in flint claret glass • BIN 555 187ml – 28/3/11 • BIN 444 – TBA • BIN 222 - TBA 4 4

  5. What has changed? Bottle, carton and pallet dimensions 5 5

  6. What has changed? Carton and pallet weight 6 6

  7. What hasn’t changed? Barcodes Pallet configurations 7 7

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