1 / 39

Communicating with Today’s Consumer Nevada Commission on Tourism

Communicating with Today’s Consumer Nevada Commission on Tourism. Nevada Commission on Tourism. The Nevada Commission on Tourism is the official state tourism office and is responsible for promoting and marketing Nevada as a travel destination. Social Media Display Advertising Search Mobile

damon
Download Presentation

Communicating with Today’s Consumer Nevada Commission on Tourism

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript

  1. Communicating withToday’s ConsumerNevada Commission on Tourism

  2. Nevada Commission on Tourism The Nevada Commission on Tourism is the official state tourism office and is responsible for promoting and marketing Nevada as a travel destination.

  3. Social MediaDisplay Advertising SearchMobile Video

  4. Social Media

  5. Google +1

  6. Google +1

  7. Google+

  8. Google+

  9. Google+

  10. Google+

  11. FacebookYouTube App

  12. FacebookCatalogs App

  13. FacebookContestsBuild Your Fan Base

  14. FacebookMarketing Strategies Contests: Wildfire app Apps: YouTube, Twitter, RSS Feeds, Facebook ads:Location, demographics, likes, interests, Sponsored Stories, demographic specific tabs (landing pages) Direct Facebook Messages:Send direct messages to your fans

  15. Display

  16. Display Advertising Managed Placement:Website selected by demographic information Contextual:Displaying your ad when a consumer is reading an article on the web related to your business Remarketing:Remarketing allows you to serve an ad to consumers who previously visited your site. Interest Based:Interest based allows you to serve an ad to consumers based on their past behavior on the web.

  17. Audience Targeting on the Rise Source: E-marketer

  18. Clicks on Display Ads http://www.comscore.com/Press_Events/Presentations_Whitepapers/2010/When_Money_Moves_to_Digital_Where_Should_It_Go Source: comScore, Value Click Media – September 2010

  19. Display Advertising Drives Brand Searches Percentage lift in brand searches with four weeks of brand exposure Source: comScore, Value Click Media – September 2010

  20. Google Display Case Studyhttp://www.google.com/ads/displaynetwork/success-stories/index.html

  21. Google Insights Case Study

  22. Google Insights Case Study

  23. Google Insights Case Study

  24. Google Insights Case Study

  25. Synergy of Display and Search Higher offline sales lifts are seen from search vs. display, but when combined the synergy provides an even greater lift 16% 119% 82% Source: comScore, Value Click Media – September 2010

  26. Mobile

  27. Video

  28. Google In-stream Case Study

  29. Tools for Success

  30. Crazy Egg In page web analytics

  31. SEO Website Grader

  32. Top Search Marketing Tools SEM Tools Website Performance Tools SEO Tools semrush.com seomoz.com crazyegg.com wordtracker.com clicktale.com seotoolset.com wordstream.com Video Grader SEO Grader Landing Page Creation websitegrader.com onlinevideograder.com unbounce.com

  33. Thank youJoLyn LaneyDeputy Director Marketing and AdvertisingNevada Commission on TourismTravelNevada.com

More Related