1 / 22

Optimizing Mobile Gaming Platforms for Free -to-Play Games

Optimizing Mobile Gaming Platforms for Free -to-Play Games. Tomi Huttula Senior Director, Kabam. Source: Distimo Publication March 2013, How the most successful apps monetize their user base . Free-to-play model works great, but is still new… .

damon
Download Presentation

Optimizing Mobile Gaming Platforms for Free -to-Play Games

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript

  1. Optimizing Mobile Gaming Platformsfor Free-to-Play Games Tomi Huttula Senior Director, Kabam

  2. Source: Distimo Publication March 2013, How the most successful apps monetize their user base Free-to-play model works great, but is still new…

  3. …platforms and tools have not fully caught up, yet.

  4. Total Product Offering:Developers EXTENDED PRODUCT Developers need multiple solutions. Build internally or use available solutions? Ad Networks Performance Marketing Rewards solutions Development Tools CORE PRODUCT User behavior tracking Distribution & Payments Cross Promotion Monetization solutions Offers Social Gaming solutions Monetization Consultation

  5. WHO WANTS TO BE A WHO WANTS TO BE A FREE-TO-PLAY MILLIONAIRE

  6. Analytics • BI solutions • Game and monetization loop iteration • Acquisition funnel data

  7. Analytics WHO WANTS TO BE A WHO WANTS TO BE A FREE-TO-PLAY MILLIONAIRE Which of these statements is most true? A: Good BI tools are must, and should be built in-house B: Good BI tools are must, and should be external dedicated solutions C: Analytics is for wimps and amateurs

  8. Performance Marketing • User Acquisition agencies and Ad networks • Minimizing CPI • Personalizing to user segments

  9. Performance Marketing WHO WANTS TO BE A WHO WANTS TO BE A FREE-TO-PLAY MILLIONAIRE Which of these statements is most true? A: Developer should learn to do user acquisition in-house B: Using a publisher/UA agency gets the best results C: Everyone will know my game is super - why should I pay for marketing?

  10. Cross Promotion • Leverage the network effect • Balancing Donators and Receivers • Payers and non-payers

  11. Cross Promotion WHO WANTS TO BE A WHO WANTS TO BE A FREE-TO-PLAY MILLIONAIRE Which of these statements is most true? A: Players should be XPd only between developer’s own games B: Opening to wider XP network gets more biz in the end C: My players should not play anything else - ever

  12. Service Ops • Content updates and events • Drives game lifecycle • Event management as a service?

  13. Service Ops WHO WANTS TO BE A WHO WANTS TO BE A FREE-TO-PLAY MILLIONAIRE Which of these statements is most true? A: Service Ops is very game specific and cannot be externalized B: Externalizing Service Ops frees resources for new game creation C: Hah, my game was launched ready

  14. Social Gaming • “XBOX Live concept”still de facto • High scores on free-to-play??? Achievements Leaderboards Friends LisT…

  15. Social Gaming WHO WANTS TO BE A WHO WANTS TO BE A FREE-TO-PLAY MILLIONAIRE Which of these statements is most true? A: Integrating with current socialnetwork featuresis all I need B: New F2P optimized solutions would significantly help C: My players play alone

  16. Rewards • In-game incentives • Cross game rewards

  17. Rewards WHO WANTS TO BE A WHO WANTS TO BE A FREE-TO-PLAY MILLIONAIRE Which of these statements is most true? A: There are enough incentivization options with in-game currency and items B: Ready-made rewards solution would boost sales and save effort C: I don't believe in discounts - neither did my grandma

  18. Messaging/Chat • Success of Kakao (and Facebook…) as agame discovery network • In-game or social network messaging?

  19. Messaging/Chat WHO WANTS TO BE A WHO WANTS TO BE A FREE-TO-PLAY MILLIONAIRE Which of these statements is most true? A: Messaging should be limited to in-game B: Gamers should have ways to be connected across games to the gaming community C: Not needed, as my players have an email account.

  20. Monetization Solutions • Dynamic paywall? • Game context specificupsell?

  21. Monetization Solutions WHO WANTS TO BE A WHO WANTS TO BE A FREE-TO-PLAY MILLIONAIRE Which of these statements is most true? A: Monetization is too game specific to benefit from external solutions B: Good platform solutions would definitely help C: Paying is overrated – it’s free-to-play, right?

  22. WHO WANTS TO BE A WHO WANTS TO BE A FREE-TO-PLAY MILLIONAIRE

More Related