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Sports & Entertainment Marketing

Sports & Entertainment Marketing. Mr. Bernstein Professional Sports p p 50-62 March 12 , 2013. Sports & Entertainment Marketing Mr. Bernstein. Professional Sports as a Reflection of Values What values does the NFL work to represent? Do fans pay to see competition?

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Sports & Entertainment Marketing

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  1. Sports & Entertainment Marketing Mr. Bernstein Professional Sports pp50-62 March 12, 2013

  2. Sports & Entertainment MarketingMr. Bernstein Professional Sports as a Reflection of Values What values does the NFL work to represent? Do fans pay to see competition? NFL has parity-based schedules Popularity of High School football

  3. Sports & Entertainment MarketingMr. Bernstein Other reasons for the popularity of Big Leagues Association with winners Gambling and sports Fantasy Leagues Rivalries

  4. Sports & Entertainment MarketingMr. Bernstein Attracting a Professional Sports Team Team owners must prove viability of franchise to city Many cities will contribute to team by building stadiums or cutting taxes Team generate economic activity - not only on game day Facilities built for visitors will attract other events Teams can boost civic pride, morale

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