1 / 6

"Reasons why Winegrowers and Wineries Should Join their Respective Professional Associations"

"Reasons why Winegrowers and Wineries Should Join their Respective Professional Associations". By Nick Frey Sonoma County Winegrape Commission. Why Winegrowers Join a Regional Association. To obtain valuable information To promote the region, its grapes and wines To “raise the tide” for all

dana-king
Download Presentation

"Reasons why Winegrowers and Wineries Should Join their Respective Professional Associations"

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript

  1. "Reasons why Winegrowers and Wineries Should Join their Respective Professional Associations" By Nick Frey Sonoma County Winegrape Commission

  2. Why Winegrowers Join a Regional Association • To obtain valuable information • To promote the region, its grapes and wines • To “raise the tide” for all • To support the industry

  3. To obtain valuable information • Grape growers need to understand the industry • Grape market trends • Grape production trends • Quality • Sustainability • Regulatory requirements • Wine sales trends

  4. To promote the region, its grapes and wines • Growers are tied to the land • Region must have value to consumer • Wine sales drive grape demand • Grape prices are linked to wine sales prices • Regional associations promote their regions

  5. To “raise the tide” for all • Regional promotion complements brand marketing • Should provide consistent regional message • Must differentiate the region for consumers • What makes your region unique? • Brand marketing can incorporate the regional message

  6. To support the industry • Many issues require a united front • Marketing the region • New regulations or taxes • Zoning laws • Community relations • Exotic pests and quarantines • Do your part to insure a healthy wine business

More Related