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About TradeDoubler

About TradeDoubler. #1 European player in performanced based online marketing. 1999. 2000. 2001. 2002. 2004. 2005. 2006. 2007. 19. 14. 16. 01. 03. 07. 11. 13. Offices in Europe and Asia. Japan. About TradeDoubler. Facts. Company. Reach. Results.

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About TradeDoubler

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  1. About TradeDoubler #1 European player in performanced based online marketing 1999 2000 2001 2002 2004 2005 2006 2007 19 14 16 01 03 07 11 13 Offices in Europe and Asia Japan

  2. About TradeDoubler Facts Company Reach Results Founded in 1999IPO in 2005 1700 +Advertisers 23 billion Impressions/month 405Mio € Revenue in 2008 272 million unique visitors per month 127000 +Publishers 638 employees 10 Million leads and sales per month

  3. 10 years of succesful work, 1750+ clients

  4. Media choices used to be limited…

  5. b Media today is an exotic buffet…

  6. European online ad spend 2007-2011 (€bn)§ Before: High spend growth-> low focus on measuring effectiveness Now: Lower growth -> increased focus on measuring effectiveness Source: Jupiter 2009, Emarketer 2009

  7. What’s on the Marketing Director’s agenda in 2009 Question: looking ahead in 2009, which do you see as the top three priorities in your company’s marketing efforts? Source: JupiterResearch/Vers group 2009

  8. How does the #1 Telecommunications company in Sweden maximize ROI in online sales?

  9. Conclusion A steady increase in number of digital media channels together with A heavier pressue on Marketing Directors to prove the value of money spent drives The need to measure investements in digital media in the same way, with a focus on Return on Investment

  10. Case Study – Danone Group, Product “Activia”, Italy Industry: FMCG - Campaign Period: January 9th – February 21st 2009 • About the client • Danone Group produces and market dairy products. This was Danones first performance based campaign in close cooperation with TradeDoubler • Objective: • The objective was to generate 12 000 new women members to Danones “regularity program” through a contest in which users could win a MacBook air or an IPhone. The lead was double opt-in. After the registration, users started to receive a wellbeing program by email. • Strategy: • TradeDoubler delivered the campaign using a combination of display marketing in our performance network and direct email marketing activities through partners. In both channels women was targeted. • Results: • 4,8 million impressions and 330 000 clicks – click through rate of 6,8% • 14 456 leads (13 204 direct leads and 1 327 ileads) - lead rate of 4,42% • Success Factors: • Attractive consumer offer (brand and contest) • Combination of targeted display advertising and emailing activities • Ongoing optimization “The DanoneActivia campaign has proven to be a successful initiative targeted to women. TradeDoubler helps us in reaching very fast our estimation of subscription.” Chiara UgozzoliNew media & CRM manager Danone Italia

  11. Case Study – Sony Ericsson, Spain Industry: Telco - Campaign Period: February 19th - March 30th 2009 • Objective: • Sony Ericsson was launching a new phone, Xperia X1 and the objective of the campaign was to generate traffic to the clients landing page and convert them into leads (objective of 30 000 leads). • Strategy: • In order to achieve the objective we suggested to run the campaign in two channels: display advertising in TradeDoubler Spain’s performance ad network and email marketing through partners. • Results: • Nearly 32.000 leads were generated in this period with an exceptional lead rate of 50.31%. • Success Factors: • An interesting product from the advertiser • Combination of display advertising and email marketing targeted to young, tech savvy audience •  “The results from this promotion far exceeded our expectations. Implementation was fast and efficient and the team of Tradedoubler Spain were proactive in defining possibilities to improve our campaign and share best practises. We look forward to working again with Tradedoubler in the future and have already implemented additional campaigns. • Graeme M Gibbs. Music & Digital Manager. • Sony Ericsson Mobile Communications

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