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Eat, Drink, then go Shopping?

Eat, Drink, then go Shopping?. Whitney Beck Nate Jones Ty Olsen Ryan Mazzola. 11:59 November 23rd. Where will you be?. Black Friday. Named for: Being in the Black Heavy Traffic 1975 Philidelphia; Army Navy Game Lead Loss items Grey Marketing Medic!?!?. Kick-Starting Sales.

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Eat, Drink, then go Shopping?

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  1. Eat, Drink, then go Shopping? Whitney Beck Nate Jones Ty Olsen Ryan Mazzola

  2. 11:59 November 23rd • Where will you be?

  3. Black Friday • Named for: • Being in the Black • Heavy Traffic • 1975 Philidelphia; Army Navy Game • Lead Loss items • Grey Marketing • Medic!?!?

  4. Kick-Starting Sales • ‘Black Friday’ – Day after Thanksgiving -Official start to holiday shopping -Shopping frenzy • Accounts for 25-40% annual sales -Crucial time of year for retailers

  5. Kick-Starting Sales • Most stores host events -Huge sales -Open earlier; Close later • Some malls “Midnight Madness” -Open at midnight -Proven to boost sales over this 3-day weekend

  6. Why The Struggle? • Earlier openings- • Capture those first sales as soon as possible • Better Sales • The less your leader products cost, the better chance of drawing the ‘serious crowd’. • Intense Advertising • Trying to break through the competitive ‘clutter’ and become a must go in consumers minds.

  7. Why the Panic? • Concern shoppers will run out of money early • Decreased discretionary income • No confidence in the market • Housing slump • Dow Jones down nearly 8% in last month • Nasdaq has also slumped 10% in last two weeks

  8. Christmas Spending • National Retail Federation predicts 4% growth • Loeb & Associates – 3 – 3.5% • America’s Research Group – 2%

  9. Reasons for Slow Growth • Warm October • No must have items • High gas prices • Bad housing market • Consumers will wait for merchandise to go on sale • Worst Christmas Season in 5 years

  10. Internet Retailing • 21% increase in online sales from last year • Internet Retailers are offering: • Free shipping • Gift wrap • Web-only deals • Analysts suggest starting early, pushing Black Friday and Cyber Monday

  11. Sources • http://www.reuters.com/article/ousivMolt/idUSN0932353820071109?pageNumber=1&sp=true • http://online.wsj.com/article/SB119491130661590575.html?mod=googlenews_wsj • http://seattlepi.nwsource.com/business/338869_retailsales09.html • http://www.forbes.com/markets/2007/11/08/retail-holiday-forecast-markets-equity-cx_tr_1108markets44.html • http://en.wikipedia.org/wiki/Black_Friday_%28shopping%29 • http://www.youtube.com/watch?v=vVvEChXulSs • http://moneycentral.msn.com

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