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Global Hollywood

Global Hollywood. “When Saddam Hussein chose Frank Sinatra’s globally recognized ‘My Way’ as the theme song for his 54 th birthday party, it wasn’t as a result of American Imperialist pressure.” (Michael Eisner). MPAA 2005 total worldwide box office receipts.

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Global Hollywood

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  1. Global Hollywood “When Saddam Hussein chose Frank Sinatra’s globally recognized ‘My Way’ as the theme song for his 54th birthday party, it wasn’t as a result of American Imperialist pressure.” (Michael Eisner)

  2. MPAA 2005 total worldwide box office receipts

  3. What do we mean by “globalization”? Globalization as liberalization. Globalization as universalization. Globalization as Westernization, modernization, or “Americanization”. Globalization as de-localization.

  4. globalisation is the process by which the world becomes interconnected on the largest possible scale.

  5. Why is Hollywood so dominant globally? 1. Cultural factors • “universal appeal” • “narrative transparency” ‘The format and type of drama originated by the American entertainment industry have in the most recent era created a new universal art form which is claiming something close to a worldwide audience’ (Meisel)

  6. Why is Hollywood so dominant globally? 2. Economic factors • home market advantage • economies of scale • international distribution system

  7. Why is Hollywood so dominant globally? 3. Historical factors • Hollywood’s initial commercial orientation • World Wars

  8. Why is Hollywood so dominant globally? 4. Political factors • MPAA (Motion Picture Association of America) • Webb-Pomerene Act (1918) • Marshall Plan

  9. Other trends • Cultural flows / contra-flows • Globalization of film production • Dominance of regional film industries • National resistance & protectionist policies

  10. Snapshot of national policies • Taxes on all ticket sales (ie. India, Malaysia, Hungary, France) • Taxes on foreign imports (ie. Turkey, Australia) • Limits on imports (ie. China) • Screen quotas (ie. Britain) • Public support for industry (ie. France, EU) ###

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