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NARFE Chapter and Federation Public Relations “Making it work”

NARFE Chapter and Federation Public Relations “Making it work”. Where Do We Fit? (From NARFE Chapter & Federations Officers Manual). Public Relations Officer (Another Officer position) Public Relations Committee Communications – Chapter Newsletter

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NARFE Chapter and Federation Public Relations “Making it work”

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  1. NARFE Chapter and Federation Public Relations “Making it work”

  2. Where Do We Fit? (From NARFE Chapter & Federations Officers Manual) • Public Relations Officer (Another Officer position) • Public Relations Committee • Communications – Chapter Newsletter • All relate to the entire organization

  3. Developing PR Plans • Context • Audience • Media • Messages • PR Tools • Coordinated Planning

  4. Developing PR PlansCONTEXT • What are the organization mission and objectives, long and short term? • What is the organization potential, in terms of volunteers, interest and funding? • What are the demographics? • What federal facilities are in or near the area? • What and where is the retiree population? • How many current members do we have and where are they located? What is their age?

  5. Developing PR PlansAUDIENCE • Who do we want to reach with the overall PR plan or specific event? • 1. Chapter members • 2. Spouses of members • 3. Non-member federal retirees • 4. Current Federal employees • 5. Members of local community • 6. Members of other agencies and organizations in the community • 7. Local members of other coalition organizations • 8. Other

  6. Developing PR PlansMEDIA • What media are likely to reach the intended audience(s) • Chapter newsletter • Daily Newspapers, Specific sections • Weekly newspapers • Senior newspapers or publications • Local radio stations – Depending on format • Local public access television stations (Programs and bulletin boards) • Bulletin Boards for NARFE posters and flyers • Federal agency publications (newsletters, newspapers)

  7. Developing PR PlansMEDIA (2) • Community web sites, often hosted by newspapers, radio and TV stations • Special publications listing non-for-profits • NARFE Magazine • Phone directories (listing of service agencies or not-for-profits, if this can be done without cost) • Federal agency bulletin boards, distro racks • Pre-Retirement Seminars – NARFE Booth & Talks • Health Fairs – NARFE Booth • Other

  8. Developing PR PlansMESSAGES • Regular meeting times and locations • Meeting announcements (Including speaker info) • Special Events conducted by chapter • Support of Pre-Retirement Seminars and Health Fairs • Participation in public events • Service capabilities • NARFE support of both member and non-member retirees • Information on benefit issues (such as GPO/WEP, Premium Conversion, etc.)

  9. Developing PR PlansMESSAGES (2) • General statements of NARFE mission – include in most releases • Member attendance at state and national functions • Member participation in or with other organizations with related goals • Chapter or chapter member participation in community support programs, like Habitat for Humanity, Make a Difference Day, “Walks for …”, etc. • Other

  10. Developing PR PlansPR Tools • Releases • Fact Sheets / Press Kits / Fact Book/Protect America’s Heartbeat campaign materials • Story Ideas • NARFE Posters & Flyers • NARFE Magazine • Chapter Speakers • NARFE and Chapter Web Sites • Display Units • Chapter Newsletter • Advertising • “Specialty Items” • PR Matching Funds

  11. Developing PR PlansPR Matching Funds • Purchase of units and inserts for NARFE display units • Shipping of NARFE display units to and from chapters • Booth space rental for NARFE display • Room rental for special recruiting or awareness events • Food or snacks for prospective, not current NARFE members at recruiting events. • Limited WSFC purchase of NARFE related presentation goods, i.e., pens for AFE • Expenses for WSFC and chapter speakers at conventions of related organizations • Reproduction, stationery & postage associated with external PR activities. • Limited advertising in media with high possibility of reaching AFE and retirees.

  12. Developing PR PlansNational PR Support & Resources • NARFE Magazine • PR Handbook (FH-9) • Duties & Responsibilities – Public Relations Officer (F-57) • Recruiting and Retention Journal • NARFE Web Site – Various Sections • NARFE Handouts and Publications • Washington Federation • Federation Reporter • NARFEWA.NET

  13. Developing PR PlansCoordinated Planning • Plan at least quarterly • Consider, and write down: • Context and Objectives • Scheduled events/activities • Audiences, Messages, Media and PR Tools • Determine required resources ($, display, recruiting materials, etc) • Set action deadlines • Designate individuals responsible for actions • Follow-up and assist where required • Review results prior to next planning session

  14. Planned Public RelationsThe Results • Aware, informed audiences • Familiarity with NARFE and its issues • Enhanced recruiting • Increased participation in community • Improved attendance • Public understanding of NARFE

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