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WHAT IS PPC? • PPC stands for Pay-Per-Click. • It is also known as cost per click. • Advertising agencies pay a sum of money each time a user clicks their advertisement online. • Ads are displayed on search engine results pages.
BENEFITS OF PPC • Instant results • Total control of the campaign • Pay according to the target • Pay according to the performance • Can adjust timings. • Daily budget can be fixed.
FACTORS OF PPC Creating a catchy keyword Landing pages according to the keyword Tracking of the overall campaign
STARTING A PPC CAMPAIGN It is easy to start but hard to get the required results. Research, implementation, and optimization are the necessary processes that need to be completed
SETTING OBJECTIVES Set an objective to attract a specific group of visitors.
KEYWORD RESEARCH Appropriate keyword is mandatory for every campaign to attract visitors.
LANDING PAGE Landing page helps in getting a potential customer or a client.
REFINEMENT Tracking and maintaining the performance of the campaign will help in refining the set of goals
COST MANAGEMENT Planning and managing the cost of the campaign will help the campaign in maintaining a specific budget also complete the process with less expenses.
OVERVIEW An advertisement which is unique to the internet. A short line ad with an attractive text and URL
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