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Retailing, the High-Tech Way

Retailing, the High-Tech Way. Presented By: Sabina Dossaliyeva, Alex Lacey, Ericka Martin. Outline. Dramatic Shift Search Discoveries Tailored For Women In & Out Quickly Custom Coupons Inducements to Spend Closely Watching Who is Going High Tech? Questions Sources .

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Retailing, the High-Tech Way

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  1. Retailing, the High-Tech Way Presented By: Sabina Dossaliyeva, Alex Lacey, Ericka Martin
  2. Outline Dramatic Shift Search Discoveries Tailored For Women In & Out Quickly Custom Coupons Inducements to Spend Closely Watching Who is Going High Tech? Questions Sources
  3. Dramatic Shift Technology differentiation advantage Must-have rather than nice-to-have Spend on average $76 million
  4. Search Discoveries Purchase histories can tell much more about the customer Readjusting the products Example: Wal-Mart Use the software to monitor the Internet users Pet merchandise
  5. Tailored For Women RFID Tags Best Buy Study found that women are underserved Responded with concept stores tailored to women’s needs
  6. In & Out Quickly Brickstream customer management service Alerts manager if more than five customers are in line Five is the magic number Wells Fargo Bank of America
  7. Custom Coupons Store loyalty cards track each customer’s purchases and generate coupons specifically for them, according to what they buy most often Gets customers to shop in their stores by providing them with discounts on what they know they like Examples: Albertson’s Preferred Card Safeway Club Card Fred Meyer Rewards Card
  8. Inducements to Spend Stores are using technology to get customers to spend more time in the store and enjoy their retail experience Stores can use the internet to download the latest music for their target market They keep the ambiance just right with automatic lighting and sensors for temperature to keep customers comfortable
  9. Closely Watching Oracle is in the process of designing a program that will help retail stores show their customers which colors from one designer exactly match another designers clothes They will be able to match the exact shade, giving the retailer more opportunities to sell Example: Nordstrom
  10. Who is Going High Tech? Bank of America: Teller management system Best Buy: Concept stores Wal-Mart: Customer search monitoring software IHOP: Demographic mapping software
  11. Questions Would you spend more time in a store if there were comfortable chairs, free coffee, or other amenities? How would you feel about advertising that is tailored to you personally?
  12. Sources Article: http://www.businessweek.com/technology/content/jul2005/tc2005076_5703.htm Videos: http://it-it.facebook.com/video/video.php?v=1089110302870 http://vimeo.com/970810 http://www.youtube.com/watch?v=PCPpG5rq80A http://www.youtube.com/watch?v=nQbVD5hlddk http://www.youtube.com/watch?v=aTk4RYYxo_s
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