1 / 26

SONY ESPAÑA

SONY ESPAÑA. “ Make believe ”. Malin Sweden Benjamin Germany Paco Spain-shit Marco Spain-shit. TEAM VODOPAD. Sony España S.A was founded by the Sony Corp. The headquarter is located in Barcelona Profit: 23,200 mil € Benefits: 734,410 mil € Employees: 2,787. Introduction.

dandre
Download Presentation

SONY ESPAÑA

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript

  1. SONY ESPAÑA “Makebelieve”

  2. Malin Sweden • Benjamin Germany • Paco Spain-shit • Marco Spain-shit TEAM VODOPAD

  3. Sony España S.A was founded by the Sony Corp. • The headquarter is located in Barcelona • Profit: 23,200 mil € • Benefits: 734,410 mil € • Employees: 2,787 Introduction

  4. Sony Corp. is a major Japanese manufacturer of consumer electronics • Founded by Ibuka Masaru and Morita Akio in 1946 (Tokyo Telecommunications Engineering Corp.) • It adopted its present name in 1958. Historyof Sony Corp.

  5. It began by making voltmeters, sound generators, and similar devices. Historyof Sony Corp.

  6. 1965: Sony have presence in Spain • Marketing products through the company Kosmos Electric SA. • 1982: Sony acquired the majority of the company • Renamed to Sony Spain S. A. • Nowadays: Sony España imports, exports and distributes products • like photografics material, electronics, radioelectrics and informatics with support. Historyof Sony España

  7. TV • Video console • Laptops • Discs (MP3 Players) • Media • Cellphones Products - Overview

  8. TV & Home Cinema: • Blue-ray Disc & DVD • DVD & USB players • Bravia TVs • Home cinemaprojectors & systems • Cameras & Camcorders: • Cyber-shot • DSLR andexchangeablelenscameras • Mobile HD snapcameras • Flash memoryand HDD camcorders • VAIO and Computing • Reader eBook • Home Audio • Hi-Fi systems & components Products

  9. Memory, discs & batteries • Headphones • Car Audio • In-Car CD/ Radio tuners (with MP3 CD) • In-car CD changers • In-Car USB and Made foriPod • Accessories • lens • lights • microphones • batteries • cases • tripods • sportspacks • gps • Cables • Portable Audio • Playstation • Playstation I-III • PSP Products

  10. Some of biggest competitors for each sectors are: • Nokia on mobile phones • Philips on general electronics • Canon on photograpics • Apple and HP on laptops Competitors

  11. Organizational Chart

  12. QFD Quality function deployment of Play Station 3 3

  13. QFD – Howtomakeit • Identify customer wants • Identify how the good/service will satisfy customer wants • Relate customer wants to product hows • Identify relationships between the firm’s hows • Develop importance ratings • Evaluate competing products • Compare performance to desirable technical attributes

  14. So what is the key to Sony´s success?

  15. New, challeging innovations • Wide variety of products • React rapidly with the desires of the costumers • Mixing inside technology knowledge with outside experts The Key toSony´ssuccess

  16. Impact on environment • Recycling program for the users • Information on website and conferences The Key toSony´ssuccess

  17. Sony and the Operation Technology

  18. Computer Aided Design • First usage in 1980 • Helps out in the process of their digital products • Helps out in the process of developing embedded software OPERATIONS TECHNOLOGY

  19. Using the Intranet • People in general does not like changes • Wanted to encourage people to use CAD 3D • Needed a good comunication system giving access to all departments OPERATIONS TECHNOLOGY

  20. Internet usage - website • Comunication tool to costumers • Feedback • Efficient support service • Using the website as a represantiv image of the company itself OPERATIONS TECHNOLOGY

  21. The official website of Sony

  22. Quality Costs Analysis

  23. Quality Costs Analysis • High Quality Standards • Reliability, Safety & Performance • Avoiding external failure costs • Warranties • Liability Costs • Lost of Benefits • Bad image • Prevention costs

  24. Quality Costs Analysis Reports of problems and opinions of employees (as use PS3 while working) Active Customer Feedback Invest amount of money in quality assurance.

  25. Any Questions? Thanksforlistening

More Related