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Effect of export promotion programmes on value of exports in Gem and Jewellery Industry. Dollar 01. Introduction. Immemorial Sri Lanka has had a sparkling reputation for highly treasured gems
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Effect of export promotion programmes on value of exports in Gem and Jewellery Industry Dollar 01
Introduction • Immemorial Sri Lanka has had a sparkling reputation for highly treasured gems • Sri Lanka’s mineral rich soils - never ending supply of high quality precious and semi precious gem stones • eg:-Sapphires, Star Sapphire, Rubies, Star Rubies, Alexandrites, Cat’s eyes, Garnets, Zircons, Tourmalines and Spinels.
Introduction contd.. • Census report 2007- precious and semi precious stones conquered 7% of Sri Lankan exports • Development 2003- Rs. 19, 437 2007- Rs. 52, 764
Introduction contd.. • Facets • held annually in Colombo since 1991 • Exhibition of Gem & Jewellery • Not much studied
Objective • To investigate the effect of conducting number of export promotion programmes on Gem & Jewellery Industry for the Export Budget of Sri Lanka during one year period in terms of • Export market share • Export profitability • Market diversification
Literature Review • Sporadic & active exporters gain most from export promotion programmes (Francis & collins- Dodd, 2004) • Little impact in the short term for more experienced international export firms
Literature Review contd.. • Export performance measurement • Economic measures- sales, profit, market share • Non- economic measures- # countries exported to, products and miscellaneous items • Generic subjective measures- export success, achievement of export objectives, satisfaction with specific export performance
Literature Review contd.. • Export performance measures (Thirkell & Dau,1998) • Export market share • Export profitability • Market diversification • Customer satisfaction
Hypotheses • Hypothesis 1 • There is a positive relationship between Export promotion programmes and Export market share • Hypothesis 2 • There is a positive relationship between Export promotion programmes and Export profitability in Gem & Jewellery exporters
Hypotheses contd.. • Hypothesis 3 • There is a relationship between export promotion programmes and Market diversification in gem and jewellery exporters
Methodology • Population • all gem and jewellery exporters in SL • Sampling method • aa • Sample size • aa • Sampling frame • Census reports • Central Bank reports • Gem and Jewellery Authority list
Methodology contd.. • Measures • Dependent variables • Export market share • Export profitability • Market diversification • Independent variable • Export promotion programmes
Methodology contd.. • Analysing • Linear Regression
References • http://www.srilankagemautho.com/st-exportstatistics.php - 06.10.2009 • http://www.statistics.gov.lk/Abstract_2008_PDF/abstract2008/pagesPdf/chapter9.htm - 06.10.2009 • Census Report 2007 • June Francis and Colleen Collins- Dodd (2004) Impact of export promotion programs on firm competencies, strategies and performance. The case of Canadian high- technology SMEs. International Marketing Review.emarald Group Publishing Ltd.. Vol. 21 4/5, 474- 495 pp. • Thirkell, Peter C. & Dau, Ramadhani(1998) Export performance: success determinants for New Zealand manufacturing exporters. Europea Journal of Marketing. MCB University Press.Vol. 32 9/10 813-829 pp