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tradition + brand name + know-how + quality + European Origin = EUROPEAN EXCELLENCE

tradition + brand name + know-how + quality + European Origin = EUROPEAN EXCELLENCE. The benefits of producing Musical Instruments in Europe. - safe working conditions - environmentally friendly production job security for employees highly trained staff

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tradition + brand name + know-how + quality + European Origin = EUROPEAN EXCELLENCE

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  1. September 2007, Bled

  2. tradition + brand name + know-how + quality + European Origin = EUROPEAN EXCELLENCE September 2007, Bled

  3. The benefits of producing Musical Instruments in Europe • - safe working conditions • - environmentally friendly production • job security for employees • highly trained staff • R&D (sound research costs, design, patented construction…) • adherence to EU legislation September 2007, Bled

  4. Who is reached 1. Final customers - players 2. Distributors, dealers, retailers September 2007, Bled

  5. 1. Final customers • EEX quarantees • long term investment • lifetime quarantee • minimum service costs • environmentally friendly product • production process under EU legislation supervision • protection against forgery September 2007, Bled

  6. 2. Distributors, dealers Results of a survey carried out in the EU (November 2005) a) 100% want to sell EEX labeled products b) 82.7% believe that the final customer will appreciate the trademark EEX c) 87% believe that the trademark EEX will increase their margin (price, selling power...) September 2007, Bled

  7. The trade mark EUROPEAN EXCELLENCE Became public at the European confederation of manufactures and retailers of musical instruments (CAFIM) meeting, 16th September 2005 in Paris September 2007, Bled

  8. Conditions of certification process EEX 1001 : 2006 • the producer must prove the product is made in the EU (partial and final assembling) • the producer must authenticate that 61% of the final product (parts or materials)originated in the EU • payment of administrative charges • 4. membership to the national and supranational associations in Europe representing the interests of manufacturers or distributors of European musical instruments and appurtenant accessories. September 2007, Bled

  9. Certification process EEX 1001 : 2006 Certification Authority = Consortium EEX (some members of CAFIM) Approval Authority = CAFIM September 2007, Bled

  10. Certificate The Consortium EEX and CAFIM declare that the company XY has satisfied the conditions of European Excellence according to EEX 1001 : 2006 and its product can be labelad with the EU country of origin September 2007, Bled

  11. What does your customer pay for? • Originality. • Cultural heritage. • An instrument with European sound. • Experience. • Emotion. • Quality. • see the page www.european-excellence.eu • orwww.european-excellence.com • to check your instruments! September 2007, Bled

  12. EUROPEAN EXCELLENCETMJUST PERFECT September 2007, Bled

  13. EEX project – possible Outlook. • In future, the certification should be based more on quality standards and shared values rather than production origin. • European Excellence should stand for more than just physical origin of the instruments • - Branding principles • - Fair-employment (equal opportunities) standards • - Commitment to high knowledge standards • - Respect to European heritage September 2007, Bled

  14. The Members of EEX Club • AMATI-Denak • JA MUSIC • PETROF • STRUNAL • WENZEL MEINL • Zdenek Koutny, Akordeon servis (Delicia) • nearly 100 000 instruments (certificated and delivered to the customer) since January 2007 September 2007, Bled

  15. We do not have to do anything, survival is not compulsory. W. Edwards Deming September 2007, Bled

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