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DENK SUPERVISOR MANUAL. Author : Sales Department September 2014. Germany has a TEAM …. Portugal has Ronaldo. Brazil has Neymar. … and a fantastic TRAINER!. Let your REPS work as a TEAM. Let your TEAM do the WORK. Argentina has Messi. Job Description.
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DENK SUPERVISOR MANUAL Author: Sales Department September 2014
Germany has a TEAM … Portugal has Ronaldo BrazilhasNeymar … and a fantastic TRAINER! Letyour REPS workas a TEAM Letyour TEAM do the WORK ArgentinahasMessi
Job Description • Coordinate activities • Manage KOL‘s • Prioritize products • Train your team • Assess your team‘s performance • Prioritize customers • Define target for your team • Train your team • Lead your team to excel
Goal of a Supervisor? Optimization of your sales team Maximization of turnover by your team
Goal of a Supervisor? SALES TEAM OPTIMIZATION
Howto…? Manage expectations Clear targetsforyourteam Moderate conflicts Interaction Definition Budgets forareas MANAGE Plan ActivitiesforKOL‘s + areas Timetable + priorities Development + Training plan
Howto…? Sectorialorproductsplit Customer classification Overview Productfocus Weekly + dailyvisitschedule Targets ORGANISE Samples + literature in linewithobjectives Weeklysales target per product in units
Howto…? DENK vision + strategy Stay in contact Expectations + targets Communication Recognition Producttrainingandsalestraining Positive feedback MOTIVATE Support Material forREP‘swork Money, safety, security Joint visits
Howto…? Joint visits + follow-upvisits Weekly achievementsagainsttarget Assessment Performance of REPs + Feedback Monitoring Control Market information Report Daily + weeklyvisit plan Costs + receipts
„Keep yourperformers in thegreen.“ THE PERFORMANCE OF EMPLOYEES Motivation Skill
Focus ofSupervisor‘sWork „The market will not cometoyourdesk …“ Time in office Time in thefield • Meetings • Reports • Administration • Joint visits • Follow-up Solo visits • KOL‘s
Focus ofSupervisor‘sWork „Strong Reps needlesssupportthanweakones.“ JOINT VISITS … tosupportyoursales team in theirwork … tohelpthemimprove theirperformance
Focus ofSupervisor‘sWork The repisfriendly, but when I ask a questionabout a product he isoftenconfused The repseemstoknowantibiotics but does not answermyspecificquestions FOLLOW-UP VISITS I am not ateasewhentherepvisits. He alwaysseems so tired. I wonderif he hasn‘tgosomeissues
Focus ofSupervisor‘sWork The repisfriendly, but when I ask a questionabout a product he isoftenconfused The repseemstoknowantibiotics but does not answermyspecificquestions FOLLOW-UP VISITS The repdoes not knowthebasicsabouthisproduct I am not ateasewhentherepvisits. He alwaysseems so tired. I wonderif he hasn‘tgosomeissues The repcannotrespondtothedoctorsneeds The repis not motivated
Your German SucessStory 1. Job description 2. Goal 3. How? Optimizingtheteam Manage Motivate Organise Control
Checklist • Visit schedule for each rep • Visit report cards for each customer • Global list of customers in country • Customer list for each rep • Guideline for joint visits • Assessment sheet for reps • Daily/weekly visit report • Overview of samples + gimmicks with use per rep • Product prioritization
DENK PHARMA GmbH & Co. KG | Prinzregentenstrasse 79 | 81675 München | www.denkpharma.de | Germany