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Twitter: An Introduction

Twitter: An Introduction. Heather McLeod Sherwood Park Elks #481. Twitter. What is Twitter? Why use Twitter? Twitter 101 Key Twitter Terms Getting Started Examples Twitter Tips Demo. Imagine…. Being able to send a text message to 100,000 people who share an interest in your topic…

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Twitter: An Introduction

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  1. Twitter: An Introduction Heather McLeod Sherwood Park Elks #481

  2. Twitter • What is Twitter? • Why use Twitter? • Twitter 101 • Key Twitter Terms • Getting Started • Examples • Twitter Tips • Demo

  3. Imagine…. • Being able to send a text message to 100,000 people who share an interest in your topic… • Being able to see what people are talking about right now…. • Knowing what the hottest links are, the products everyone is excited about, or what events are coming up in your community…. • Imagine your words being passed on by 5 people. Then 20. Then 100. Imagine that happening in seconds…

  4. What is Twitter anyway? Twitter is an information network made up of 140-character messages called Tweets. These messages can simply be text or a link to an article, web page, or photo. It's an easy way to discover the latest news related to subjects you care about!

  5. Why Use Twitter? • People use Twitter to talk about what they are reading, watching, experiencing, or doing • Breaking news -Twitter is the world’s real-time newspaper • Through Twitter: 23 seconds • Via traditional media: 43 minutes • Promotion and connection of people attending organized functions – concerts, festivals, events, etc.

  6. Why Should Your Lodge Use Twitter? • It is FREE advertising! • You can connect with other groups and individuals in your community to: • Share ideas • Exchange experiences • Network and create change • Attract new members • It is a way to share your events and celebrations on the virtual stage

  7. Twitter 101 • Understanding the terms – 99% of the work • Getting started -setting up a profile • Examples

  8. Key Twitter Terms Following Tweet Hastag Handle Re-tweet Followers

  9. Key Terms Tweet: The message you send out to your followers from your Twitter account.

  10. Key Terms Handle: How you are identified on Twitter. It’s the @ symbol, plus the name you have given your account (@sp_elks)

  11. Key Terms Following: What you do to receive/view tweets from someone • Tweets are public • Youchoose whose updates you want to receive • This opt-in model is called Following

  12. Key Terms Followers: Those people or organizations “following” your tweets. • These people or groups are choosing to receive your updates!

  13. Key Terms Retweet: When you resend a tweet from someone else. Expressed with an “RT” followed by the tweeter’s handle (RT@sp_elks)

  14. Key Terms Hashtag: A hashtag is a term, prefixed by the # symbol, to mark keywords or topics in tweets so they are easily searchable. Anyone can create their own hashtag!! Messages categorized by a hashtag head to Twitter search #ILoveTacos #Cookies #YEG #isitfridayyet #thisisahashtag #Elks

  15. Key Terms Direct Messages “DM”: Private notes are called (direct) messages. In order to send a DM the recipient has to be following you

  16. Getting Started! It is not as scary as you think it is!!! …..it took me less than 5 minutes to create a Twitter account for the Sherwood Park Elks!

  17. Sign Up! • Go to Twitter.com • Sign up • Name • Email Address • Password

  18. Create Your Profile! • Add a photo (logo) • Change your background • Write a 160 character bio • Add a link that will help people learn more about you

  19. Twitter Teacher The good news is when you are going through this process there is a “Twitter Teacher” that walks you through it!

  20. Find and Follow Others!!

  21. Now What? You know the jargon, you have an idea of how Twitter works, and you have created a profile…..now what? Let’s look at some examples!!

  22. Example #1 • Problem: I live in Gopher Gulch Alberta – how would I use Twitter to promote our pancake breakfast? • Answer: Use hashtags (#) with the airport letters of large cities in your province (#YEG), with what you are doing (#Pancakes) with the name of your town (#gophergultchalberta). You can tweet the same message with more than one hashtag! Get your members to retweet the message!!

  23. Example #2 • Problem: What would I need to do in order to advertise an upcoming movie night in the park with my community? • ANSWER: Create your message and tag the date, the movie, the location of the park, your local municipal government, as well as the actors. You can send more than one tweet to include these different hash tags. Get your members to support it by retweeting the message!!!

  24. Twitter Tips • Check it often • Create hashtags!!!! • Build a voice: Retweet, Reply, React • Click links in other’s Tweets to view: • Images and videos they have posted • Profiles of users mentioned in their message • Tweets related to a hashtag they used • Mention: Include others in your content • Push the 140 character limit!!!

  25. Push The 140 Limit! This unusually helpful sentence, including all of the spaces and all of the punctuation, is precisely one hundred and forty characters long.

  26. Demo • https://twitter.com/sp_elks

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