Getting Started With Your New mStore

1. Getting Started With Your New mStore Brought To You By: mShopper Support Team’s Performance Services Group Ask About Promotions Partners For Creating A Successful mStore Along With Marketing & Promotional Ideas

2. mShopper Support Plans We’re here to help ALL merchants obtain terrific mobile ROI • Communicate via live chat mobile experts • Extensive mHelp & mShopper University help centers • Marketing tips, features, configuration and bug support • Additional help, spec work, project based starts @ $75/hr • Choose this plan if you can manage your mStore yourself Free Support Unlimited Tech & Q/A Support $69/mo • Two-way email/phone communication & assistance • Ongoing tips and performance recommendations • Experts help you with mobile marketing, SMS campaigns, merchandising and other optimization tips and tricks to manage your own mStore • Choose this plan if you prefer having help simply a phone/email away to receive help, advice and support PSG Starts @ $499/mo (See next page) • Dedicated 1-on-1 Performance Services Group • 2-way email/phone communication for success • Complete mStore management/optimization tips • Hands-on support and implementation partnership • Most merchants choose PSG for 3-6 months right away or for extra seasonal/holiday mobile expertise Limited Time Only 10k SMS Free! Choose Your Support Support@mShopper.com

3. Performance Services Group (PSG)Your Exclusive Mobile Agency… BEST VALUE What We Do: • 1-on-1 mobile expertise, strategy & support • Performance audit & recommendations • Merchandise & optimize mStore data feeds • Conversion feature assistance/implementation • Create brand impressions & direct response via SMS • 360 Marketing Ideation: Social media, traditional, print & creative Results: • Traffic, sales and conversion improvements • Save you time & resources & learn best-practices • Beautiful, feature-packed mobile commerce mDesign • Ownership of larger permission-based mobile # database • Case Studies available to learn more Pricing: • Plans start @ $499/mo. pending scope of work • Ask about current PSG promotions & save more today!

4. Performance Services Group (PSG) Case Studies With Proven Results

5. Understanding m-Commerce Vs e-Commerce #1 Minimize Shopper Typing/Entering Fields mShopper Features: Implement APIs, Upload Customer Database Sync, Implement Payment Gateways (Paypal, Google & Amazon) #2 Mobile Shoppers Expect Deals mShopper Features: Add data feed field for Sales Price, Promo codes and Sign up & save, Send SMS campaigns with deals #3 Build A Mobile Database mShopper Suggestions: Capture the cell phone #s now and then strategize later mShopper Features: Design your sign-up form & post sign up form on your e-Com site #4 Send SMS Marketing Campaigns With Super Deal Offers mShopper Suggestions: SMS campaigns should include 25-75% off product or total cart with promo codes and/or free shipping

6. The Importance Of Your Data Feed • Your mStore is powered by the strength of your feed • Later, mShopper offers 100+ configuration settings found in your Dashboard • Finally, mShopper has conversion focused features/tools to increase traffic, sales and build a mobile database • Recommended Data Feed Fields • These are not mandatory, but are extremely important to the shopper experience to increase conversions! • Sale Price – Conversion booster • Reviews – Conversion booster • Multiple Images (up to 10) – Conversion booster • Keywords – Conversion booster • Additional Attributes • Sizing Charts – Conversion booster • Videos – Conversion booster • Color/Sizes & Length/Width – Conversion booster • Videos • Warrantee • Brand Name • Long Description Required Data Feed Fields Mandatory fields in order to launch a mobile store. These are only the minimum. Product Name Product Description Product Image URL Product Buy URL Product Price Category > Subcategory Model #

7. Your mStore Plan: The First 30 Days MAINTAIN PROMINENT PLACEMENT 1 2 Your e-Commerce site 2 1 Dedicated e-blast newsletter newsletter newsletter 3 3 Promo Codes Sign Up & Save Redirect Codes (5) Add more DF Fields Customize Pgs 4 4 Alternative Payments Gift Wrap/Messaging MRR Search Analytics Abandoned Cart Consumer DB Sync 5 5 SEND OUT SMS DEALS WITH A PROMO CODE! >50 sign-ups

8. Promote Via Web • Build a Mobile Database: Place sign up form graphic asset on your e-Commerce site WHY • These are your most loyal customers since they already shop your site. • Your e-Com visitors must know that you have a new convenient way to shop. • They can sign-up to receive product deals sent to their phones We Provide • mShopper offers several graphical assets promoting your sign-up form • These graphics include different copy, images, and sizes for you to fit on your e-Commerce site header, side navigation and also in your footer • Choose to A) embed or B) http link from the graphic on your e-Com site • Design your SMS sign-up form via mShopper’s dashboard • Download promotional assets, ask us for modifications, or create your own • Post prominently on your homepage/key pages on the top of your e-Commerce site, side nav and even in the footer & use either the A) embed code or B) http link – to the SMS sign-up form • Most effective: post on confirmation pages for EMAIL and ORDERS YOUR ROLE Where? Dashboard > SMS Mktg Read mHelp here

9. Why is building an SMS Mobile Database important? • (1)Branded Impressions & (2) Direct response! • (SMS) Can reach a consumer at any time of the day • 90% open rate typically within 15 minutes • Has a very low unsubscribe rate yielding long term customers • (SMS) Send messages with your company name, coupon codes, product deals and also links of your mStore home, category or product pages • Work best when you deliver an exclusive or limited product • Generate sales! (mShopper data indicate 4-8 sales for every 1,000 SMS sent*) mShopper’s platform helps you build a mobile database complimentary by providing assets and codes Shoppers opt-in to receive alerts (They’ve raised their hand!) and you just have to send the text messages out * Note: SMS effectiveness comes from two statistically significant regressions on mShopper merchants and may vary based on factors such as type of product sold, compelling offer /promotion, etc. Where? Dashboard > SMS Mktg Read mHelp here

10. 3 Easy Steps To Building Your SMS Mobile Database • Design your sign up form in the Dashboard • to show live on mStore SMS sign up page • Go to SMS Marketing > Design Sign up Form • Download a sign up asset to put • prominently on your website since • this is where shoppers already are! • Go to SMS Marketing >Download Promotional Assets • Choose (A) embed code or • (B) promote http link • To drive sign ups from asset • Go to SMS Marketing > Promote Sign up Form 1 2 A 3 B Where? Dashboard > SMS Mktg Read mHelp here

11. Placement examples (header, side nav, footer) Create a large asset in the header that announces your new mStore. Choose from our library of graphic assets (downloaded from the Dashboard) and place it in the header, side navigation, footer, etc. Where? Dashboard > SMS Mktg Read mHelp here

12. Promote Via Web – embed or http link (A) Embed Script used for a page that your Engineers create. Therefore it looks part of your e-com site. OR (B) http link Or your sign up form will appear in a separate browser window (popup) after shopper clicks on the graphic asset on your e-Com site. Read mHelp here Where ? Dashboard > SMS Mktg > Promote Sign Up Form

13. 2. Promote Via Email WHY • These are your most loyal shoppers who want to hear the latest news We Provide • mShopper offers Marketing layouts & templates to help you promote your mStore and SMS sign-up form YOUR ROLE • Send an mStore-focused email: “We’ve gone mobile…etc.” • Include mStore link and GFD sign-up mentions prominently in all e-newsletters • Consider including a special Promo Code offer to encourage mStore purchase

14. 2. Promote Via Email – Example Template Link PC/Mac sign-up form URL Link mStore sign-up form URL

15. 3. Merchandising WHY • Mobile shoppers are deal seekers • They expect to see deals quickly/easily • They search for products as opposed to spending a lot of time browsing Your Role • mShopper’s platform includes a Hot Deal Scheduler to plan out 2 weeks of merchandising – you can make deals appear and disappear every day if desired • Use the Hot Deal Scheduler to select your best deals or newest products • Schedule the deals to constantly offer customers engaging content • If you change pricing on a hot deal, be sure your e-Commerce site also has change in price or there could be a discrepancy later on • Consider using the Countdown Ticker on special deals to show urgency • Mark as “Today’s Hot Deal” to show product prominently on homepage (check configuration settings to “Show” Hot Deals. • Not sure how to merchandise yet? Set the Intelligent Merchandiser to “YES” to show real time mobile shopper activity. Manually placed hot deals will override. Where? Dashboard > Merchandising Read mHelp here

16. 3. Merchandising Hot Deals – Schedule date and time Where? Dashboard > Merchandising > Hot Deals Read mHelp here

17. 4. Increase Conversions WHY • The mobile purchase happens faster than does its online counterpart • Every effort must be made to make shopping and checkout as easy as possible We Provide • Promo Codes: Mobile shoppers expect savings. Begin promoting with a code for total cart! • Alternative Payments: Enter your PayPal, Google, and Amazon payment gateways – Orders are marked via gateway and you can choose to receive an order email notification • Add multiple Images To Data Feed: Add up to 10 images. Note: shoppers appreciate images • Sign Up & Save: Build your mobile # database by offering instant savings (promo code) • Abandoned Shopping Cart: Send txt/email to shoppers w/in 7days to increase conversion • Customize SMS & Confirmation Pg Copy: Use text/HTML to thank customers (promo code) • Enable Gift Messaging/Wrapping: Allow shoppers to gift/message to a loved one • Add all important fields into your data feed, including multiple images (up to 10), shopper reviews, specs, sales price (to show % savings), videos, store locator, dynamic fields, etc YOUR ROLE • Set up these features in your first 30 days and your conversions WILL increase Read mHelp here

18. 4. Increase Conversions Promo Codes Mobile shoppers seek deals and offering promo codes will increase conversions! Add codes for product, category or even total cart value. Turn it on and test on your site! Note: Be sure all promo codes are first turned on in your e-Commerce site cart or you may experience many cancellations Create 3 Mobile Exclusive Promo Codes To Begin: Sign Up & Save Feature Abandoned Cart Tool SMS Marketing & Merchandising Where? Dashboard > Merchandising > Manager Promo Codes Read mHelp here

19. 4. Increase Conversions Search Analytics (A) Review your MRR report (mean reciprocal rank) to observe how well your search engine works by mobile shoppers. A strong MRR is above .6. (B) Site Tuning - Adjust your search engine algorithms so that when shopper search the correct product appears to avoid lots of un-necessary browsing and poor MRR scores. (A) MRR Report (B) Site Tuning Where? Dashboard > Analytics > Search Analytics Where? Dashboard > Conversion Features > Site Tuning Read mHelp here

20. Map More Data Fields More fields with multiple images, reviews, warrantees, sales price, etc will help conversion 4. Increase Conversions Alternative Payments (A) PayPal (B) Google Checkout (c) Amazon Payments Where? Dashboard > Products > View Synchronized Fields Where? Dashboard > Order Processing > Configure Orders Consumer Database Sync It’s vital to upload your customer database of names, shipping and billing info to reduce customer frustration and ease safety and security, read here . Also download template found in dashboard Read mHelp here Where? Dashboard > Conversion Features > Buyer Sync

21. 4. Increase Conversions Sign Up & Save Build your mobile database of phone #s (to send out SMS alerts later) at the checkout page by giving customers a $ or % discount immediately to increase conversion Abandoned Cart Tool Contact shoppers via email/SMS to convert those who have abandoned (add in promo codes increases conversion) Where? Dashboard > Conversion Features > Sign Up & Save Where? Dashboard > Analytics > Abandoned Cart Tool Read mHelp here

22. 4. Increase Conversions Gift Messaging Allow shoppers to send personal messages on gifted orders Custom Copy SMS sign up form & Order Confirmation page accept copy/html Where? Dashboard > Store Settings > Gifting Options Gift Wrapping If you offer set rules that apply Where? Dashboard > Store Settings > Gifting Options Where? Dashboard > Design & Layout > Confirmation Page Read mHelp here

23. 4. Increase Conversions: Create Custom Pages Custom Page “Brands” could link from (1) homepage hero banner (2) strip on homepage or (3) footer link appearing on all pages. • Custom Pages • Create your own html/copy custom pages and add them as (A) strip on homepage • (B) footer link on the homepage • (C) link your hero banner • Create Pages For: • Promotional Campaigns • Top Brands • Exclusive Categories • Intriguing Products • Store Locators • Customer Service info • Warranties • etc Beautiful Custom Pg for “Brands” Pg links to brand products Where? Dashboard > Design & Layout > Custom Pages Read mHelp here

24. 4. Increase Conversions: Store Locator Example • Store Locator via Custom Page • Create your html/copy Store Locator • (A) strip on homepage • (B) footer link on the homepage • (C) link your hero banner • Store Locator via Upload template • Simply upload a template file and allow shopper to find your stores! • Search bar icon on homepage • strip on homepage • (B) footer link on the homepage Beautiful Store Locator Page Device automatically will call store # and/or launch map functionality Store Locator Map functionality Where? Dashboard > Design & Layout > Custom Pages Where? Dashboard > Store Settings > Store Locator Read mHelp here

25. 4. Increase Traffic & Conversions: Redirect Code Options Redirect Codes Add these redirect codes to your head tag in your e-Commerce site so that mobile traffic gets redirected to the appropriate mStore pages. Redirect your e-Commerce pages: Home Product detail Brand Category Search any term Mobile traffic arrives from: * Search (accounts for up to 80% or traffic) * Your emails * Your social media pages * etc Where? Dashboard > Quick Links > Get Mobile Redirect Code (or sent from Sales Team) Read mHelp here

26. 5. Send SMS (Txt Message) Campaigns to Subscribers WHY • Sustain branded impression and create a direct response channel • Mobile shoppers expect deals because they provided their mobile number & opted-in! It’s your turn to send them great deals with promo codes! We Provide • The platform allows you to select sign-up groups (i.e. men’s clothes), create an alert, test, send it out that moment or anytime in the future YOUR ROLE • Once you reach around 50+ subscribers, send out SMS campaigns • Select exclusive products and use provocative copy and promotional codes • mShopper recommends 1 SMS campaign per week for each sign-up category Where? Dashboard > SMS Marketing Read mHelp here

27. 5. Send An SMS Alert – It takes 7 quick steps that can be done in 2 minutes. Buy SMS credits for 1cent each in bulk! Quick Steps To Sending Out SMS Campaigns Borders sale: No better book exists in the world, “500 Best Muffin Recipes” Use code mobile30 for 30% off Name SMS Campaign Choose audience Copywrite SMS text Choose Url Schedule Date/Time Test With Your # Authorize/Approve Available Credits 78,744 Characters remaining {1} Where? Dashboard > SMS Marketing > View & Create SMS Campaign > Create SMS Campaign Read mHelp here

28. Establish Shipping Rules To Avoid Order Complications • Display shipping on product pages • Integrate w/ Magento • Incorporate pre-existing rules via data feed • Use common carriers & add % exceptions • Create rules based on price of product • Choose shipping speeds based on rates Read mHelp here Where? Dashboard > Store Settings > Shipping & Taxes

29. Order Processing Made Easy YOU DO IT Live Order Queue (LOQ) Receive an email notification and your CSRs process like any ecommerce order (LOQ) WE DO IT (mShopper’s Business Processing Center) Our PCI-compliant Business Processing Center enters the order into your e-commerce cart AUTOMATED (API) Our Engineers work together and we set up as many APIs as you wish directly into your cart • Important: Please notify your Customer Service Representatives that mShopper is your mobile commerce platform. If customers call about mobile store issues please contact your mShopper contact for assistance. We’re here to help  Where? Dashboard > Order Processing > >Configure Orders Read mHelp here

30. API Integrations: Ask for more details Read mHelp here

31. You’re Ready To Manage & Promote your mStore! Need more help? • Look for this icon on • every Dashboard page • Wiki Style Help FAQs & videos • available on every Dashboard • page. Start browsing mHelp here • * Also sign up for webinars, watch helpful videos and review all tips and tricks

32. You’re Ready! It’s time to configure/optimize your mStore! Thank you! mShopper Support Team’s Performance Services Group

33. mShopper Support Plans We’re here to help ALL merchants obtain terrific mobile ROI Free Support • Communicate via live chat mobile experts • Extensive mHelp & mShopper University help centers • Marketing tips, features, configuration and bug support • Choose this plan if you can manage your mStore yourself Unlimited Tech & Q/A Support $69/mo • Two-way email/phone communication & assistance • Ongoing tips and performance recommendations • Experts help you with mobile marketing, SMS campaigns, merchandising and other optimization tips and tricks to manage your own mStore • Choose this plan if you prefer having help simply a phone/email away to receive help, advice and support PSG Starts @ $499/mo (See next page) • Dedicated 1-on-1 Performance Services Group • 2-way email/phone communication for success • Complete mStore management/optimization tips • Hands-on support and implementation partnership • Most merchants choose PSG for 3-6 months right away or for extra seasonal/holiday mobile expertise Limited Time Only 10k SMS Free! Choose Your Support Support@mShopper.com

34. Performance Services Group (PSG)Your Exclusive Mobile Agency… BEST VALUE What We Do: • 1-on-1 mobile expertise, strategy & support • Performance audit & recommendations • Merchandise & optimize mStore data feeds • Conversion feature assistance/implementation • Create brand impressions & direct response via SMS • 360 Marketing Ideation: Social media, traditional, print & creative Results: • Traffic, sales and conversion improvements • Save you time & resources & learn best-practices • Beautiful, feature-packed mobile commerce mDesign • Ownership of larger permission-based mobile # database • Case Studies available to learn more Pricing: • Plans start @ $499/mo. pending scope of work • Ask about current PSG promotions & save more today!

35. Performance Services Group (PSG) Case Studies With Proven Results

36. Your partners in mobile commerce success, Ask About Promotions Try us out for 3 months PSG@mShopper.com

37. Appendix

38. You’re in control of your mStore configure your homepage and merchandising unlimitedly! 40 h (required ) x 320 w (required) Post your “Free Shipping or promotional codes ” in here Header (appears on all pages) Welcome / Offer Copy Banner Image (can be linked) 250 h (recommended) x 640 w (required) Welcome to my mStore. Use promo code MOBILE11 for 15% off! Top Brands(from data feed) Popular Categories (from search engine activity) Deal of the Day (with countdown) Display from 5 to 50 Brands Display from 5 to 50 Categories Sign-Up Form Link(can edit copy) Hot Deals Scrolling Carousel (schedule up to 2 wks long)

39. Drive traffic to your mStore via Building a Mobile Phone # Database Begin to build a mobile relationship with your shoppers mShopper provides tools in red boxes YourStore.com Encourage mobile visits: “Type in our URL in your mobile!” Auto-redirect for mobile viewers (mShopper provides 5 redirect codes complimentary Email to Database Mobile Search (Organic) Via redirect codes Form embedded on site Links to web sign-up form Mobile Search (Paid) Via redirect codes SMS Deal alerts sent by text mStore Sign-Up Page Links to web sign-up form Social / Viral Media Mobile Banner Ads Via redirect codes Bounce-back text link Links to web sign-up form Keyword Drivers in Print/ Radio “Text XYZ to 1234” Paid Search(2nd priority)

40. Accounting/Invoicing/Customer Service • All mShopper invoices will appear from 2BWireless Inc. (mShopper Parent Co.) • Please notify your Customer Service Representatives, Accounting, Marketing & Merchandising Team that mShopper is your mobile commerce platform. If customers call about mobile store issues that you cannot fulfill please contact your mShopper contact for assistance. We’re happy to help 