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Presentation # 3 by Viv Makila

Presentation # 3 by Viv Makila. Distribution in an online world. The Changing Landscape. AAP Report for the first 9 Months of 2011 Print Sales Fall 18.6% E-Book goes up 137.9%. These figures mean that your customers want to do it online Therefore the strategy must be to

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Presentation # 3 by Viv Makila

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  1. Presentation # 3 by Viv Makila Distribution in an online world

  2. The Changing Landscape AAP Report for the first 9 Months of 2011 • Print Sales Fall 18.6% • E-Book goes up 137.9%. These figures mean that your customers want to do it online Therefore the strategy must be to Exploit the growing Online market for Books of all types

  3. How is ONLINE sales business changing the Content and Distribution model • What is the business value chain model when selling ONLINE as well as OFFLINE • How is the web-based business changing the content of the product? • How do your business systems operate with multiple distribution channels (Wholesale, Digital, POD, Online content) • What is the role of each component in this vertical? • Where does Bookmaster fit in and how does it add value?

  4. The Online Sales Vertical • Online means a new DISTRIBUTION model • Paperbacks, Hardbacks, E-Books are not products but delivery and packaging models • The product must be supplied however the consumer wants • POD Delivery can make physical books quick and your warehouse small • So, stop Amazon eating my business - Exploit them all: POD, EBooks, Online Content, Bookshops

  5. The SECOND Level of Change THE BOOK itself !! • We now have what some are calling FLAT CONTENT Words, Apps, Video, JPG’s etc • Flat Content is then amalgamated into a product for sale • Now deliver that product: • Through a Warehouse via a Bookshop • Direct to Consumer via POD printer/Courier • Direct E-Book download to Consumer • Online access to the content • Installments via Subscription • On Loan for a period of time • Now pay/collect for the Rights and Permissions

  6. Mixed Product Value Chain Original Works Authoring Commercial Product Creation Content Management System (CMS) Content Editor DRM Controls DRM Controls Digital Product Delivery System (DPD) Digital Product Delivery System (DPD) Online Content Access Control Online Content Access Control POD Digital Asset Management System (DAM) Digital Asset Management System (DAM) Commercial Web Site Physical Product Delivery System

  7. Where Does Bookmaster Fit in Bookmaster Content Management System (CMS) Author/s Works Management Rights and Royalty Management Book Production Sub Rights Buyer Product Management DRM Controls Digital Product Delivery System (DPD) Online Content Access Control DSR Web Enablement Sales Management Financial Accounting Subscriptions Management BI Ops Reports Distribution POD Digital Asset Management System (DAM) Delivery Management Joins all the touch points Physical Supply Chain Physical Product Delivery System

  8. Bookmaster Combines all Delivery Types Physical Warehouse 1 • One single point of record for all transactions • One single invoice or multiple • All transactions feed into BI reporting and rights/royalty collections and payments calculations Customer Bookmaster Sales Order Phone, Fax, Web, etc... 2 Print On Demand Process Digital Warehouse 3 Physical Warehouse Subscription Managed Product Delivery 4 Digital Warehouse

  9. Bookmaster Controls the Delivery Process Full Awareness of Digital Product in the Delivery Chain • Dispatch via Normal Rule Set • Invoice Generation via Normal Rule Set • Control exerted over Digital Product Delivery timing and dispatch controls Mixed Order Controls • Physical Warehouse in Concert with Digital Warehouse • POD Controls based on Delivery Rules • EBook controls based on Delivery Rules Consumer Direct or Wholesale Direct • Know your consumer • Know your distributor

  10. Bookmaster Handles Third Party E-book Sales BKM Web Enablement BKM Sales System BKM Accounts Receivable DSR Data Invoice Digital Product Distribution (DPD) Third Party Retailer (e.g. Amazon)

  11. Bookmaster Manages the Accounting, Revenue and Payments Revenue • Online Payments Collections • Repetitive Subscriptions Collections • PCI Compliance • Sub Rights Billing System Accounting • Online Integration with Financial Accounting • Integrated Royalty Payment and Rights Collections • Digital Product Cost Accounting • B2C Transactions as well as B2B Transactions are managed

  12. Bookmaster Removes the Complexity Fully Integrated and Online • Accounting for all Delivery methods • POD Costs as COS • Rights and Permissions Accounting is automatic • Sales Integrated from 3RD Party Aggregators (DSR Sales) Single View of Products and Sales • One place for control of the products for sale • Online or CSR Sales does not matter • Online or CSR Delivery controls handled together • 3RD Party Aggregators Sales integrated after the sale is made

  13. What is in BOOKMASTER to Help Manage this

  14. Bookmaster Now/Next Bookmaster Release 8 V76 NOW • Digital Products Management • Online Subscriptions • Web Enablement - Sales and Distribution Extensions • POD and E-Book Delivery Control • RPM BI Reporting Bookmaster Release 8 V77 Q2 2012 • Completed Intellectual Property Management • RPM BI Reporting • B2C Self Service Portal • B2B Self Service Portal

  15. Thank You Questions Anyone ??

  16. Welcome Page

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