Germany Professional Hair Care Market

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2. Choosing the Right Consulting Partner is Choosing the Growth Path OUR EXPERTISE - END TO END CONSULTING Energy and Power Lifesciences and Healthcare IT & Consulting Consumer – Retail Electronics Chemicals and Materials Germany Professional Hair Care Market Study Web - www.industryarc.com | Mail – sales@industryarc.com Web - www.industryarc.com | Mail – sales@industryarc.com

3. Germany Professional Hair Care Market Revenue (2014-2020) Germany Salon Landscape Germany Professional Hair Care Market by Distribution Channel Germany Professional Hair Care Market Overview Germany Professional Hair Care Market Share Analysis Germany Cosmetics & Personal Care Market Overview Top 5 Company Profiles (Trends, Developments, Market Share by Product Category) Germany Country Overview. Germany Professional Hair Care Products Market Scope Appendix TABLE OF CONTENTS Web - www.industryarc.com | Mail – sales@industryarc.com 8/11/2015 8/11/2015 Web - www.industryarc.com | Mail – sales@industryarc.com 3 3 Web - www.industryarc.com | Mail – info@industryarc.com Web - www.industryarc.com | Mail – info@industryarc.com Web - www.industryarc.com | Mail – info@industryarc.com

4. SCOPE OF THE STUDY “Germany Professional Hair Care Products Market” includes the study of Back Bar and Over-the-Counter products sold in the year 2014 and estimation of market size for 2020  Back-bar products are used by professionals/stylists for the services in the salon  Over-the-Counter or take-home /salon retail products are the professional hair care products that are sold over the salon counter by hairdressers or hair specialists and sales through other retail formats such as speciality stores, supermarkets, online sales and so on  The report focuses more on the products sold and used for services in salon  Geographically, the report focuses on Germany with special emphasis on the major cities such as Berlin, Hamburg, Munich, Frankfurt, Cologne, Stuttgart, Dusseldorf, Hannover, Mitte and Dresden  This report deals with 4 major hair-care categories namely, Hair coloring, Straightening and perming, Shampoos and conditioners and Hair styling Web - www.industryarc.com | Mail – sales@industryarc.com Web - www.industryarc.com | Mail – sales@industryarc.com

5. SURVEY QUESTIONNAIRE: KEY DATA POINTS  Survey Questionnaire was designed with questions focusing on the below aspects  Average number of customers for each salon by service type  Performance of each brand and average share of sales for each of product categories under scope  Price of the products by brand and product category  Customers preference with respect to brands and type of products  Profit margins for various products and the reason for each salon using a specific product  Market size for each product category from the manufacturers perspective  Distributor Perspective in terms of demand and salon preference Web - www.industryarc.com | Mail – sales@industryarc.com Web - www.industryarc.com | Mail – sales@industryarc.com

6. CATEGORY DEFINITIONS  Shampoo is used to clean hair and scalp by removing dirt and oil caused by environment and external products applied on hair. Various types of shampoos are available in the market such as shampoos for colored hair, dry hair, normal hair, oily hair, treatment shampoos, anti-dandruff shampoos  CONDITIONERS Conditioners are used in treatment and to soften the hair. It is used after shampoo to improve the texture and appearance of hair. Various types of conditioners are available in the market such as deep conditioners, leave in conditioners, anti-dandruff conditioners  HAIR STRAIGHTENING & PERMING PRODUCTS It is a thermal treatment designed to permanently flatten or permanently wave the hair. Different types of straightening are Japanese Straightening, Brazilian Straightening, keratin hair treatment etc.  HAIR COLORING PRODUCTS These products are designed to color or tone the natural hair. It is used to cover gray hair or color the hair as desired. The degree of permanence and intensity differs. This category includes permanent, semi-permanent, demi-permanent, temporary colors and bleaches  HAIR STYLING PRODUCTS Designed to control and enhance hair appearance. It Includes gels, mousse, volumizers, hair spray, thickeners, shine enhancers, pomades, waxes, tonics and styling lotions  HAIR TREATMENT PRODUCTS These products are designed to treat scalp skin disorder or damaged hair due to prolonged or repeated heat exposure, chemical exposure and by straightening and perming. It includes oils, serum, mask, Scalp cleansing solution, spray, lotion SHAMPOOS Web - www.industryarc.com | Mail – sales@industryarc.com Web - www.industryarc.com | Mail – sales@industryarc.com

7. GERMANY SALON LANDSCAPE, 2014  As of 2014, the total number of hair salons in Germany Salon Distribution in Germany, 2014 was estimated to be around 80,000  35% of the salons fall under the organized category 35% Organized while the remaining are unorganized salons Unorganized  The major hair salon chains present in Germany are 65% Frisor Klier (900), Essanelle Hair Group AG (258), Ryf Coiffeur (130), Friseur Jung, Friseur Klinck (54), Vidal Source: Expert Insights, IndustryARC Analysis Sassoon, Toni&Guy (14), Peter Polzer (8) and Marlies Moller (6) Average Prices For Hair Care Services In Germany, 2014 Price Range (EUR) Service *() indictaes number of branches Hair Color 40-130  The price of the service varies depending on the hair Straight Perm/Permanent Wave 50-100 type, hair length, the products preferred for usage and Hair Wash (Shampoo, conditioning) 25-50 the salon type Styling 10-30 Source: Expert Insights, IndustryARC Analysis Web - www.industryarc.com | Mail – sales@industryarc.com Web - www.industryarc.com | Mail – sales@industryarc.com

8. GERMANY PROFESSIONAL HAIR CARE PRODUCT MARKET REVENUE  Professional Hair Care Product market of Germany was valued at EURXXX.XX m ($XXX.XX m) in 2014 and is projected to grow at a CAGR of X.X% to reach EURXXX.XX m ($XXX.XX m) by 2020  Hair coloring products, growing at a X.X% CAGR through 2020 occupied the largest market share of XX.X% in the German professional hair care market, generating a revenue of EURXXX.XX m ($XXX.XX m) in 2014  Professional shampoo and conditioner products including the treatment products are the second biggest market with a share of XX.X% of the professional hair care market in 2014, growing at a CAGR of X.X% during the forecast period Professional Hair Care Products Market Revenue, by Category, 2014,2020 (Million) Professional Hair Care Products Market Share, By Category, 2014 Service 2014(EUR) 2014($) 2020(EUR)2020($) CAGR Coloring XXX.XX XXX.XX XXX.XX XXX.XX X.X% Perming and Straightening XXX.XX XXX.XX XXX.XX XXX.XX -X.X% Shampoo & Conditioning XXX.XX XXX.XX XXX.XX XXX.XX X.X% Styling XXX.XX XXX.XX XXX.XX XXX.XX -X.X% Total XXX.XX XXX.XX XXX.XX XXX.XX X.X% Source: Expert Insights, IndustryARC Analysis Source: Expert Insights, IndustryARC Analysis Web - www.industryarc.com | Mail – sales@industryarc.com Web - www.industryarc.com | Mail – sales@industryarc.com

9. PROFESSIONAL HAIR CARE MARKET TRENDS BY PRODUCT CATEGORY, 2014 Category Trend • ----------------------------------------------------------------------------------------------- --------------------- Hair color • ----------------------------------------------------------------------------------------------- -------------------------------- • ----------------------------------------------------------------------------------------------- ----------------------------------------------------------------------------------------------- Perming & straightening ------------------------------------------------------------------------------------- • ----------------------------------------------------------------------------------------------- ------------------------------- • ----------------------------------------------------------------------------------------------- Shampoos & conditioners ----------------------------------------------------------------------------------------------- ----------------------------------------- • ----------------------------------------------------------------------------------------------- Styling products ----------------------------------------------------------------------------------------------- ---------------------------------------------------------------------------- Web - www.industryarc.com | Mail – sales@industryarc.com Web - www.industryarc.com | Mail – sales@industryarc.com

10. PROFESSIONAL HAIR COLORING PRODUCTS MARKET, 2014 KEY DEVELOPMENTS  Hair color is the largest category among all the professional hair care products in Germany, generating a revenue of EUR XX.XXm ($XXX.XXm) in 2014. It is estimated to reach EURXXX.XX m ($XXX.XX m) by 2020, growing at X.X% CAGR  Permanent Hair Coloring products accounted for XX.X% of the overall hair coloring market as of 2014. Semi/demi permanent type hair coloring products, bleaching products and toners accounted for XX.X%, X.X% and X.X% of the market respectively  In Germany, P&G Co. tops the professional hair coloring market, accounting for XX.X% share in 2014 followed by L’Oreal Group and Kao Corporation, accounting for XX.X% and XX.X% market share respectively Professional Hair Color Products Market Revenue, by Company(2014) (EUR Million) Professional Hair Color Market Revenue By Product Type, 2014 Percent share Value (EUR Million) Rank Brand 1 Procter & Gamble Co. XX.X % XX.XX 2 L’Oreal Group XX.X % XX.XX 3 Kao Corporation XX.X % XX.XX 4 Henkel AG & Co. KGaA XX.X % XX.XX 5 John Paul Mitchell Systems XX.X % XX.XX Total XXX.XX Source: Expert Insights, IndustryARC Analysis Source: Expert Insights, IndustryARC Analysis Web - www.industryarc.com | Mail – sales@industryarc.com Web - www.industryarc.com | Mail – sales@industryarc.com

11. COMPANY PROFILE - L’ORÉAL GROUP L’ORÉAL GROUP: PROFESSIONAL HAIR CARE PRODUCTS - GERMANY  Professional hair care brands of L'Oréal group available in Germany include L’Oreal Professionnel, Kerastase, Redken, Shu Uemura and Matrix  Inoa (L’Oreal Professionnel) brand is in high demand for hair color service in Germany as it is an ammonia-free color  In Germany, shampoos and conditioners generated about XX.X% of revenue in L’Oreal’s professional hair care products market due to strong take home sales, followed by coloring products which occupied XX%  Kerastase in May, 2015 has launched Matérialiste volume gel spray for thicker volume and medium hold  L’Oreal Professionnel in April, 2015 has added “WetDomination” product line to the styling Series Tecni.ART for wet- styled looks L'Oreal Group, Germany professional hair care products market share, by category (2014) Source: Expert Insights , IndustryARC Analysis Web - www.industryarc.com | Mail – sales@industryarc.com Web - www.industryarc.com | Mail – sales@industryarc.com

12. RESPONDENTS SNAPSHOT  Total number of primary respondents – XXX  Primary respondents of this survey are hair salon owners, managers, manufacturers of hair care products and distributors  Areas Covered - Berlin, Hamburg, Munich, Frankfurt, Cologne, Stuttgart, Dusseldorf, Hannover, Mitte and Dresden  Salons covered for primary interviews includes both organized and unorganized salons along with major salon chains in the country Total number of respondents 120 100 80 60 40 20 0 Marlies Moller Peter Polzer Toni&Guy Friseur Klinck Ryf Coiffeur Essanelle Hair Group AG Frisor Klier Others Web - www.industryarc.com | Mail – sales@industryarc.com

13. RESEARCH METHODOLOGY MARKET ESTIMATION METHODOLOGY (BOTTOM-UP APPROACH) FOCUSED GROUPS & RESEARCHERS PRIMARY SOURCES 3 membered three focused groups were assigned work to visit the salons or contact the salons and complete the survey Salon Owners, Salon Managers, Manufactures of Professional Hair Care Products. Distributors and Suppliers Demand Side Two Researchers were asked to collect the data on a weekly basis and generate qualitative and quantitative analysis Focused Groups & Researchers Primary Sources Secondary Sources SECONDARY SOURCES One Project Manager and a consultants with experience in consumer sector manages the entire team and validates the collected data Salon Web Portals, Journals and Beauty Country Statistics Association, Premium Databases for Prices DATA CONSOLIDATION Database Magazines, INFORMATION SOURCED Web - www.industryarc.com | Mail – sales@industryarc.com

14. FOCUSED GROUPS RESEARCH FLOW Survey Group 2 Survey Group 2 Survey Group 2 Distributors Survey Group 1 Survey Group 3 Survey Group 1 Salon Owners Survey Group 3 Manufacturers Statistical Tool Survey Group 1 Survey Group 3 Final Processed Data Web - www.industryarc.com | Mail – sales@industryarc.com

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