1 / 6

BUSINESS RESULTS FOR YOUR COMPANY

&. Driving Business to Camperland! Presented to: Ron Shepherd Kim Siex. BUSINESS RESULTS FOR YOUR COMPANY. The Objective Increase sales for Camperland through an exclusive long-term promotion on KVOO, during Camperland’s prime season. Develop top-of- mind awareness for Camperland!.

danno
Download Presentation

BUSINESS RESULTS FOR YOUR COMPANY

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript

  1. & Driving Business to Camperland! Presented to: Ron Shepherd Kim Siex BUSINESS RESULTS FOR YOUR COMPANY

  2. The Objective Increase sales for Camperland through an exclusive long-term promotion on KVOO, during Camperland’s prime season. Develop top-of- mind awareness for Camperland!

  3. Advantages of TV It is visual. TV is in 98% of households. Disadvantages of TV Commercial Avoidance: As many as 38% of all U.S. TV homes are now equipped with digital video recorders (DVRs). The commercial “zapping rate” when programs are seen on a delayed basis is 50-70%. (TV Dimensions, 2009)Seasonal: TV usage is greatly affected by vacation and weather cycles and the effects these have on viewer interest and availability. Usage is highest in the colder winter months and lowest during the summer months. (TV Dimensions, 2009) 117 is the average number of channels. An average of 15 channels are viewed each week. (TV Dimensions, 2009) Source: RAB

  4. Advantages of Radio Radio is everywhere. In your vehicle, at work, online, in the garage, in your yard, at the lake and campgrounds! Radio is closest to the point of purchase. Radio is theatre of the mind. Everyone visualizes what is being described in a way that is “perfect to them.” For example, if a commercial says “Get ready to head out on your perfect vacation.” One person may visualize a relaxing escape to the mountains, while another person may picture traveling across the country to visit various baseball stadiums. Radio is personality driven. Listeners have a favorite station and feel an emotional connection to the on air personalities. Radio’s Return on Investment was 49% higher than TV in the largest project ever conducted by the RAL. Radio is a great avenue for a call to action campaign. Disadvantages of Radio There are 25 radio stations in the Tulsa market. Most radio reps will say their station is number 1. Without the proper research, it can be hard to tell what station is the best “fit” to reach your target customer.

  5. 98.5 KVOO is giving listeners the chance to show their passion for country music by “Working for Sugarland, Kenny Chesney, Keith Urban & Taylor Swift”. Camperland, along with 98.5 KVOO ,will award one lucky winner a 6-pack of tickets to see one of the award winning artists perform at the BOK Center. KVOO’s Morning Show will solicit registrations, by encouraging listeners to visit KVOO.com to sign up and print off the designated “Working for …” poster. For each show a GRAND PRIZE WINNER will be selected at random. Once the winner is determined, KVOO will surprise the lucky winner at their office. 98.5 KVOO must be playing on the radio when the Morning Show arrives, and their “Working for…” poster must be displayed for the 6-pack of tickets to be handed over. For each concert, the entire surprise giveaway will be recorded and the video footage will be presented on KVOO.com and KVOO’s Facebook Page! Camperland can be a part of this EXCLUSIVE opportunity! 98.5 KVOO Will Provide::30 Rec Promos - 40 per concert- 160 total = $9,600 Live Promos (Morning Show) - 15 per concert– 60 total = $6,000 Live Promos (10a-7p) – 10 per concert- 40 total = $3,400 E-blast Inclusion - 3 eblasts per concert, for 9,000 insiders- 12 total = $72,000 Facebook Exposure - 2 posts per concert- 8 total = $2,000 Website Exposure - 1 Flipper Ad & Contest Page per concert- 4 total = $1,600 Video Exposure - 1 video per concert, with sponsor logo- 4 total = $2,000 Premium Tickets- 2 tickets per concert- 8 total = $480 Total Promotional Value…….. $97,080 Your Investment…… $ 20,000 Approved By:____________________________ ___ Approved By:____________________________ Journal Broadcast Group- Tulsa

  6. The Results The owner of Camperland came to the radio station to record an on air testimonial for KVOO. In late July, two more huge concerts were announced and Camperland increased their budget in order to participate in the continuation of this promotion! Cindy Licklider- National Sales Manager KVOO-KXBL-KFAQ Tulsa Clicklider@journalbroadcastgroup.com Cell- 918.671.4712 PH-918.743.7814 FAX- 918.743.7613

More Related