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SKULLCANDY

By Rick Nunez. SKULLCANDY. Direct Competitors. Beats Sony Bose Klipsch JVC. Target Market . People that want you to see their headphones. Snow & Skateboarders People who want quality for under $100 People who want there headphones to have a cool factor DJ’s Gamers.

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SKULLCANDY

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  1. By Rick Nunez SKULLCANDY

  2. Direct Competitors • Beats • Sony • Bose • Klipsch • JVC

  3. Target Market • People that want you to see their headphones. • Snow & Skateboarders • People who want quality for under $100 • People who want there headphones to have a cool factor • DJ’s • Gamers

  4. Strategy & Competitive Advantage • Developed by snowboarders for snowboarders these headphones have a cool factor. • They have several sponsored riders • They have a very obnoxious product that really stands out and is hard to miss with there colors and design. • They have achieved recognition for quality sound at a good price and have managed to get into merchants such as Best Buy and local board shops.

  5. Retail Mix • Offers a great line of earbuds for under $100 • The offer very creative designs that appeals to snowboarders • They offer over the ear headphones that have specialties, like built in subwoofers or mp3 player. • Some of their earbuds are built to be headsets compatible with iPhones

  6. SWOT • Strengths • They have a product image with a cool factor • The have a devoted following • They have very creative designs • Weaknesses • Their not cheap • They have a very niche market. Gen X and older are not going to be interested because they attract a lot of attention. • Opportunities • They offer a lot of unique designs and specializations to their head phones. • Recommended by most to be the best headphone for under $100 • Threats • They have been dominating their niche for awhile, the only direction they have to go now is down.

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