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Reputation Management

August 2019. Reputation Management. for: Customer Review. Baystate Websites and Marketing LLC. Bob Gyles, Pres. We now live a world where consumers dictate how successful you will be. Reputation has gone full 360. Asking friends, colleagues and family. Online reviews. Marketing with

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Reputation Management

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  1. August 2019 Reputation Management for: Customer Review Baystate Websites and Marketing LLC Bob Gyles, Pres

  2. We now live a world where consumers dictate how successful you will be

  3. Reputation has gone full 360 Asking friends, colleagues and family Online reviews Marketing with testimonials Radio TV Online Print

  4. A Global Phenomenon Online review growth is up 617% in US 575% in Canada 176% in UK From 2015 - 2018

  5. The way consumers make purchase decisions has changed for good 97% of consumers search online to find a local business 95% of consumers aged 18-34 read online reviews for local businesses 85% of consumers trust online reviews as much as a personal recommendation

  6. It’s a new way of thinking Old New Customer Feedback Internal Friends, colleagues, and family Temporary Customer Feedback Global Everyone Permanent

  7. Online reviews are how today’s consumers discover, evaluate, and trust businesses

  8. Discover Reviews as a ranking signal on Google up 83% in the last 3 years Reviews 3rd most important ranking factor in local search on Google Businesses appearing in Google's top 3 local positions have an average of 47 Google Reviews

  9. Evaluate 56% of consumers select a business if it has positive ratings/reviews displayed in Google Local Pack Going from a 3-star rating to a 5-star rating gets a business 25% more clicks from Google Local Pack

  10. Trust 85% 85% 89% 40 57% of consumers think that online reviews older than 3 months aren’t relevant of consumers read local businesses’ responses to reviews 40 online reviews required before consumers believe a business’s star rating is accurate of consumers need at least a 4-star rating before they choose to use a business of consumers trust online reviews as much as personal recommendations

  11. Consumers are using more sites than ever

  12. Letting consumers control the conversation “An unhappy customer is far more likely to leave a review than a happy customer”

  13. Jimmy’s Plumbing Jimmy’s Plumbing has 3 reviews on Google with an average rating of 3.7 / 5

  14. Jimmy’s Plumbing Jimmy’s Plumbing has 3 reviews on Google, with an average rating of 3.7 / 5 Consumers need to read 10 reviews before being able to trust a business Jimmy is losing: Visibility, Calls, Customers, and Revenue 57% of consumers won’t use a business that has fewer than 4 stars

  15. By letting consumers control the conversation, you run a huge risk

  16. This is why we have Reputation Manager

  17. Reputation Manager helps you proactively generate reviews and keep track of your online reputation

  18. Survey customers first to work out how they feel

  19. Happy customers are prompted to leave a review

  20. Pacify unhappy customers before they leave a negative review

  21. Email directly Email your clients directly and start feedback loop

  22. Use a link Add a simple link to your email signature and watch the feedback flood in

  23. Kiosk mode Leave an iPad or laptop onsite to start the feedback loop

  24. Detailed reporting on NPS and review performance to truly learn about your business

  25. All your reviews in one dashboard Get detailed reporting on your review performance on the top review sites, and reply to Google and Facebook reviews from within your report.

  26. New review notifications Get email updates to react quickly to new reviews

  27. Watch your reputation and revenue grow

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