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Value Cuts: Extracting Greater Profits from the Carcass

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Value Cuts: Extracting Greater Profits from the Carcass

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    2. The Beef Carcass

    3. Beef Primals Price Trends

    5. Muscle Profiling - Goal Increase the value of the chuck and round Create an encyclopedia of knowledge of each muscle

    6. Muscle Profiling Is: A comprehensive body of work that fully characterizes the chuck and round, such as: Tenderness Composition Processing traits Dimensions Color Others

    7. Muscle Profiling - How 144 carcasses x 39 muscles in each = 5,616 muscles 3 quality grade classes, 4 yield grade classes, 3 weight classes Cooperative project with University of Florida

    8. Profiling Muscles of the Chuck and Round Carcass Weight 250-295 kg 318-363 kg 386-431 kg Upper 2/3 Choice Low Choice Select

    16. Muscle Profiling - Results

    17. Muscle Profiling - Results

    23. Muscle Profiling - Consequences The Value Cuts - Flat Iron Steak - Shoulder Tender - Ranch Cut (Clod Heart) - Knuckle Center - Western Griller

    24. Shoulder Clod, 114 A

    25. Shoulder Clod, separated

    27. Shoulder - Value Added Cuts

    28. 167A Beef Round Knuckle, Peeled

    29. Value-added Merchandising …At Retail

    32. More than 20,000 Restaurants

    34. Volume of Cuts in Foodservice 2005 versus 2007 (million pounds)

    37. Value-added Cuts

    41. Impact on Price of Live Cattle

    43. Next Frontier…Chuck Roll Taking the learning’s from the first wave of value cuts our team began work on the next frontier – The Chuck Roll. What did we learn. Balance the parts – Focusing on only one primal or section will slow or stop any adoption of the new cuts by the industry. Packers and processors must be involved. It takes time. Taking the learning’s from the first wave of value cuts our team began work on the next frontier – The Chuck Roll. What did we learn. Balance the parts – Focusing on only one primal or section will slow or stop any adoption of the new cuts by the industry. Packers and processors must be involved. It takes time.

    47. Access to Cutting Sheets and Sell Sheets http://www.beefinnovationsgroup.com/ Click on Value-Added Cuts for: How To Cut Sell Sheets

    48. Sharing the Good News from the Chuck & Round Chris Calkins University of Nebraska – Lincoln Ellen Gibson National Cattlemen’s Beef Association My name is Ellen Gibson and I am here on behalf of the Beef Checkoff and America’s beef producers. My goal today is to discuss with you several types of trends that affect consumer, our industry and your business and how to profit from those trends. My name is Ellen Gibson and I am here on behalf of the Beef Checkoff and America’s beef producers. My goal today is to discuss with you several types of trends that affect consumer, our industry and your business and how to profit from those trends.

    49. Next Frontier…Chuck Roll Taking the learning’s from the first wave of value cuts our team began work on the next frontier – The Chuck Roll. What did we learn. Balance the parts – Focusing on only one primal or section will slow or stop any adoption of the new cuts by the industry. Packers and processors must be involved. It takes time. Taking the learning’s from the first wave of value cuts our team began work on the next frontier – The Chuck Roll. What did we learn. Balance the parts – Focusing on only one primal or section will slow or stop any adoption of the new cuts by the industry. Packers and processors must be involved. It takes time.

    50. As a result, three products have been identified from the Chuck Eye.Chuck Eye Steaks, Country Style Ribs from the middle and a great roast application from the end. – Demo Product! And from the under blade four products have been identified for the industry – Denver Cut, Steak Strips, Country Style Beef Roast and the Sierra Steak. Demo Product!As a result, three products have been identified from the Chuck Eye.Chuck Eye Steaks, Country Style Ribs from the middle and a great roast application from the end. – Demo Product! And from the under blade four products have been identified for the industry – Denver Cut, Steak Strips, Country Style Beef Roast and the Sierra Steak. Demo Product!

    51. Chuck Eye Steaks

    52. Boneless, Country-Style Beef Chuck Eye Ribs

    53. America’s Beef Roast

    56. We are beginning to have success with these cuts in independent retails chains such as QFC, a division of Kroger, (85 stores in the NW) where they will be launching the Denver Cut, Chuck Eye Steak, CS Ribs and Ranch steaks later this month. Giant Eagle with CAB is presently looking to put the Denver Cut, Chuck Eye steaks and ribs in their case. Recent test with Meijer stores in Cincinnati show very positive customer approval yet a need to get a major packer on board for retail. Click to next slide: Now you can begin to find them at XXX, XXX, XXX We are beginning to have success with these cuts in independent retails chains such as QFC, a division of Kroger, (85 stores in the NW) where they will be launching the Denver Cut, Chuck Eye Steak, CS Ribs and Ranch steaks later this month. Giant Eagle with CAB is presently looking to put the Denver Cut, Chuck Eye steaks and ribs in their case. Recent test with Meijer stores in Cincinnati show very positive customer approval yet a need to get a major packer on board for retail. Click to next slide: Now you can begin to find them at XXX, XXX, XXX

    57. In food service the cuts are being promoted by Sysco in Seattle (chuck eye roll, Denver Cut and Sierra Cut. Sysco has had incremental growth in this division which previously they did not have. Also Sysco Philly, Sysco Grand Rapids and Sysco Norton, MA are now showing interest and looking for suppliers. Famous Daves – reviewing the chuck eye log TGI Fridays – chuck eye log – for ribs and also Denver Cut Texas Road House is looking at the Denver cut for its menu In food service the cuts are being promoted by Sysco in Seattle (chuck eye roll, Denver Cut and Sierra Cut. Sysco has had incremental growth in this division which previously they did not have. Also Sysco Philly, Sysco Grand Rapids and Sysco Norton, MA are now showing interest and looking for suppliers. Famous Daves – reviewing the chuck eye log TGI Fridays – chuck eye log – for ribs and also Denver Cut Texas Road House is looking at the Denver cut for its menu

    58. Producer Bottom Line: Chuck Increased Values $50 - $70 per head Because of added value to the chuck The round work is so important. The new cuts will add an additional $20 – $30 per head which brings the total value added dollars to producers to $70 – 100/head . Here’s the bottom line: Right now the value to the producer is over $1.4B/year from the new clod cuts and this can increase to 2B a year when the chuck roll and round cuts kick in. Because of added value to the chuck The round work is so important. The new cuts will add an additional $20 – $30 per head which brings the total value added dollars to producers to $70 – 100/head . Here’s the bottom line: Right now the value to the producer is over $1.4B/year from the new clod cuts and this can increase to 2B a year when the chuck roll and round cuts kick in.

    59. For Extra Information www.beefinnovationsgroup.com

    60. As a result, three products have been identified from the Chuck Eye.Chuck Eye Steaks, Country Style Ribs from the middle and a great roast application from the end. – Demo Product! And from the under blade four products have been identified for the industry – Denver Cut, Steak Strips, Country Style Beef Roast and the Sierra Steak. Demo Product!As a result, three products have been identified from the Chuck Eye.Chuck Eye Steaks, Country Style Ribs from the middle and a great roast application from the end. – Demo Product! And from the under blade four products have been identified for the industry – Denver Cut, Steak Strips, Country Style Beef Roast and the Sierra Steak. Demo Product!

    61. Chuck Eye Steaks

    62. Boneless, Country-Style Beef Chuck Eye Ribs

    63. America’s Beef Roast

    66. We are beginning to have success with these cuts in independent retails chains such as QFC, a division of Kroger, (85 stores in the NW) where they will be launching the Denver Cut, Chuck Eye Steak, CS Ribs and Ranch steaks later this month. Giant Eagle with CAB is presently looking to put the Denver Cut, Chuck Eye steaks and ribs in their case. Recent test with Meijer stores in Cincinnati show very positive customer approval yet a need to get a major packer on board for retail. Click to next slide: Now you can begin to find them at XXX, XXX, XXX We are beginning to have success with these cuts in independent retails chains such as QFC, a division of Kroger, (85 stores in the NW) where they will be launching the Denver Cut, Chuck Eye Steak, CS Ribs and Ranch steaks later this month. Giant Eagle with CAB is presently looking to put the Denver Cut, Chuck Eye steaks and ribs in their case. Recent test with Meijer stores in Cincinnati show very positive customer approval yet a need to get a major packer on board for retail. Click to next slide: Now you can begin to find them at XXX, XXX, XXX

    67. In food service the cuts are being promoted by Sysco in Seattle (chuck eye roll, Denver Cut and Sierra Cut. Sysco has had incremental growth in this division which previously they did not have. Also Sysco Philly, Sysco Grand Rapids and Sysco Norton, MA are now showing interest and looking for suppliers. Famous Daves – reviewing the chuck eye log TGI Fridays – chuck eye log – for ribs and also Denver Cut Texas Road House is looking at the Denver cut for its menu In food service the cuts are being promoted by Sysco in Seattle (chuck eye roll, Denver Cut and Sierra Cut. Sysco has had incremental growth in this division which previously they did not have. Also Sysco Philly, Sysco Grand Rapids and Sysco Norton, MA are now showing interest and looking for suppliers. Famous Daves – reviewing the chuck eye log TGI Fridays – chuck eye log – for ribs and also Denver Cut Texas Road House is looking at the Denver cut for its menu

    68. Access to Cutting Sheets and Sell Sheets http://www.beefinnovationsgroup.com/ Click on Value-Added Cuts for: How To Cut Sell Sheets

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