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Strategic Design: The Art of Social Sculpting

Explore the art of social sculpting through Cloud, an innovative game by Tracy Fullerton. Dive into early prototypes and user testing to create immersive interactions. Released in 2005 with 500,000+ downloads.

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Strategic Design: The Art of Social Sculpting

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  1. Strategic Design: The Art of Social Sculpting Tracy Fullerton, Assistant Professor USC School of Cinema-TV Interactive Media Division Co-director, EA Game Innovation Lab tfullerton@cinema.usc.edu

  2. Interactive Media Division

  3. EA Game Innovation Lab

  4. Cloud

  5. Early Prototypes: Camera & Control 2D prototype Particle prototype 1 Particle prototype 2 Camera prototype Camera & Control prototype

  6. User Testing

  7. Play Cloud Video

  8. www.thatcloudgame.com • Released November 2005 (free download) • Featured on: • CBS Sunday Morning • G4 Attack of the Show • SpikeTV Gamehead • As of now, there have been ~500,000 downloads

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