By: Emily Williams, Dennice Anderson, Tania Jachens , Maria Emilia Jaramillo

1. By: Emily Williams, Dennice Anderson, Tania Jachens, Maria Emilia Jaramillo

2. INTRODUCTION: The overall idea of our project is to present how fashion has transcended and evolved through time. Each of us has a specific decade and three pictures. In our first pictures, we will present the fashion trends of the time in their actual historical context. Our second pictures will set the slightly modernized fashion trends of that decade in a contemporary setting. Our final pictures focus on fashion capitals of the world and their unique influence on the evolution of fashion. In the end, we want to demonstrate the boomerang effect of fashion trends because they always come back into popularity!

3. The 1950’s • The 1950’s was filled with a lot of trends that ultimately made its way back to the scene in the 2000’s. Take the Pencil Skirt for example, it was a prominent look during the 1950’s and was a look that everyone desired. • Throughout the years, pencil skirts vanished from the scene and making a come back. • A modern twist on the pencil skirt is a Latex look. The Latex pencil skirt is a new look on something that has been on and off the runway for many years. This is something that is fresh new and definitely something new with the old.

4. Image # 1 1950’s In this image I wanted to create an image that would depict the style of swimsuits in the 1950’s as oppose to the 2000’s. In the 1950’s swim suits were fun and girly and as of today they have gain more characteristics. For example, a one piece from the 50’s turned into a monokini in the 2000’s. The model is the picture is very quiet and shy with a storm brewing in the background to depict the “quiet before the storm” from the 1950’s to the 2000’s.

5. Steps: I used photo shop to crop the model out of her original background. I wanted the model to walk out of bright light coming form behind her. I changed the hue and saturation of the model to make her more color ful and also on the background to make he light as well as the clouds feel and look more dramatic.

6. Image # 2 1950’s In the 1950’s the ever so slim pencil skirt was one of the biggest trends. I wanted to create an image with lights and clouds to represent the rebirth of a trend that swept the 50’s by storm. The modern day twist on the pencil skirt is a Latex version, it is more versatile and at the same time still have the same look and idea even though decades have passed.

7. Steps: For this image I cropped the model out of her original background to make it seem as if she was walking through a storm. I did not change the hue or saturation because I wanted to make color as pale as possible against a bright and dramatic background. The street is like the runway and I wanted to enhance the storm because it would be as if she is not aware of what is taking place behind her. So I changed the hue and saturation of the background to make it brighter but not as bright as the other images because storms are usual dark and mysterious, so I only changed the parts of the sky and ground bright.

8. Image # 3 1950’s I wanted to create an image that would be able to represent one of the biggest industries in fashion; Tokyo. The model is wearing a 50’s inspired shirt and tights with extreme colors and designs. Even though this fashion was made its debut in the 1950’s fashion was able to repeat itself in 2009 and became part of the high fashion world.

9. Steps: The central idea for this image is Tokyo and fashion in the 1950’s. I changed the hue and saturation of the background image – of Tokyo to make the image stand out against the dull hue and saturation of the model. I cropped the model out of her original background by using the lasso tool as well as the magic wand. Then I was able to drag the model to the Tokyo background and during that time I was able to add more color to make the background bright verses the dull washed out look of the model in the 1950.

10. The 60’s “gone ape” The overall purpose of my images was to represent the concept that the fashion of the sixties is still very influential in fashion today. But even as if modern fashion might be resembling tendencies from the sixties, the real concept which the fashion of the sixties represented, specially the hippy movement, is not really the same in fashion today. My ultimate goal was to create images which present this idea that fashion might transcend in time but the concept that it once represented might not.

11. 1960’s Image #1: • I wanted to create an image which in a subtle way was able to conceptualize the idea of the 60’s fashion comeback, by inserting a modern model wearing a 60’s inspired outfit in an original image from the 60’s, which was able to show how they are the same even if the times have changed.

12. Steps :1) Using the pen tool and the magic wand I selected the model to erase the background.2) Desaturated the image and then resized it.3) Then I made a copy of the shirt and of the skin so I could remove the iStockphoto watermark (using eraser tools)4) Then I opened the other photo and modified the hue 5) Modified the saturation (so I could make the colors more vivid because the photo is from the 60’s, but I still wanted to make the bright colors stand out.)6) Adjusted brightness and contrast.7) Then I selected the modified model from the other photo and placed it in the background image.8) I resized the image of the model so it was proportionally appropriate for the image.

13. 1960’s Image #2: • In this second image I wanted to conceptualize a different aspect, which is the contrast between the freedom and careless spirit of the fashion of the 60’s with the constant struggle of fashion nowadays that wants to make a statement. Back in the 60’s fashion represented a statement: freedom, peace and love; and even as if you might see in fashion today some elements from fashion from the 60’s there is not the same purpose. There is a struggle between creating something that expresses a statement and something that sells, and this is different from when in the 60’s it was much simpler. That is why even if the 60’s fashion might be doing a comeback it does not have the same meaning as before.

14. Steps:1.Using the clone stamp I erased the watermark2.Using the magic wand and pen tool I selected the model to erase the background.3.Adjusted the image, desaturatedit and then resized it.4.Then I took another picture of a man and using clone stamp, I erased the water mark5.I selected the man file and place in the new picture of the man screaming (which will be the background image)6.Then I selected layers and multiplied the layers7.With magic wand and pen tool I again erased any imperfections around the men.8. I set the opacity in 60% so they would blend and create a contrast by set them on the same concept.9.Inserted the text layer with a phrase

15. 1960’s Image #3: • For this last image I wanted to create again a contrast between the concept of freedom and color that the sixties fashion represented and a contemporary image of New York City. This is an important contrast because even as if the sixties fashion might be coming back the actual concept of that fashion is not able to adapt to a world which does not have the same views as those who once fought for their rights and ideals. That is why the model in the picture is see through because the sixties comeback in fashion is actually an empty concept, because only the clothes are coming back.

16. Steps:3. I had to erase the background, so I selected the model using the magic wand and pen tool, also the upper tools to deselect parts that were not part of the model and then erased the background.4. Using clone stamp and magic wand I erased the watermark from the model.5. I added a layer and added a picture of New York City8. I again erased the watermark with clone stamp9. Then to make the picture black and white I made it grayscale11. Then so the model does not come up in black and white as well I did mode RGB color and not flattened 12. Then so the image was see-through I did in the layers instead of normal I selected linear light

17. The 70’s • The 70’s was dominated by a lot of opposition and protest to many different issues, one of those issues was the Vietnam War. • People of this time began to advocate peace . • Because of the events going on in history at this time my image will depict a protest going on in the background. The background will be faded and I will have picket signs and symbols of world peace placed around the image. • The focal point of this image will be a model wearing the clothes of the seventies. She will have a mini skirt, platform shoes, and will hold a picket sign I her right hand. • This will demonstrate how the fashion of the seventies was greatly influenced by events in history. The fashion was in a sense rebellious so that will be the message that my image will give off.

18. 1970’s Image #1 After resizing her, I played around with hue/saturation and RGB color modes to make it look like the model was the dominant figure in the picture I cropped in two picket signs as well and by using the clone used the stamp tool to blend them. One of those signs, I placed in the model's hand. Next, I took a disco ball and put it at the top of the picture to signify the musical influence in the 1970's. I also outlined the image with records to make it look like lights on the runway. Finally, I put a pair of sunglasses on the model to finish off her look. The history of the time resulted in not only protests in the political world but also in the style. Clothes started to become a lot more rebellious and fun! For this image, I started out by taking a picture from a protest in the 70's and placing it as the background. Then I uploaded an image of a model and used the magnetic lasso tool to crop her and move her into her own layer on top of the background..

19. 1970’s Image #2 For my second image, I wanted to put a modern twist on it. For my modern day image, I made a collage of many different reforms going on currently. I included the health care reform, and images of Obama, as well as the war in Iraq. Just as in my first image, I set three models as the focal point. For the background, I took a variety of images and pieced them together into a collage. I did this by using the magnetic lasso tool to select the images. Then, I took the move tool and transferred the images onto my main picture. From here, I changed the hue/saturation of the background and the opacity in order to fade out everything but the models. I then transferred over the three images of the models using the magnetic lasso tool and the move tool once more. In order to make the models look more natural in the picture, I used the clone stamp tool to fix any of their imperfections.

20. 1970’s Image #3 For my third image, I set my background in Milan, one of the world’s biggest fashion capitals. I chose the specific picture of Milan that is in my image because it looks like a runway. Next, I changed the hue/saturation of my background and made it a bright purple . On the right side of my image I took the model from image one, and severely changed her opacity so that she would appear to be almost transparent. On the left side of the image, I put in one of the models from my "modern-day" second image. I left this model in her original hue so that she would appear dominant over the first model. This was done to show the transformation between decades. I then cropped in many images that reflected the history of the appropriate time and had them fade in and out. Lastly, I used the magnetic lasso tool to select the black sky. I used the "filter" option at the top of the screen to "add noise" to the sky. I used the magnetic lasso tool, clone stamp tool, and move tool many times throughout this image in order to perfect the way each one of them.

21. The 80’s • The 1980’s were a time of great social and economic change, which can be seen in the wilder trends as compared to the 70’s. • The teenage generation became more important in the trend-setting process, which can be seen in the prevalence of high school coming-of-age movies that came out in the 80’s. • Music also changed from the more serious, protest songs of the 70s to more fun and dance oriented songs. This can be clearly seen in Madonna’s music, who rose to stardom in the 80’s as a fashion and music icon.

22. 1980s: Image #1 • With the prevalence of teen movies in the 80s, such as Sixteen Candles, Ferris Bueller’s Day Off, The Breakfast Club, Footloose, and Pretty in Pink, I made my background a high school classroom. Madonna who first rose to stardom in the 80s is a “student” in this class, wearing the trends that she started and were wildly popular with teens. She’s raising her hand as if asking a question, while holding a stylish backpack. The boombox and Converse sneakers show how fashion and music affected each other in the 80s.

23. Steps: I used the image of a classroom as the background. I magic lasso'ed the picture of Madonna and placed her in the classroom. I then magic lasso'ed her left arm and moved it down, erasing the original arm, so it looks like she's raising her hand. I then used the clone-stamp to blend the new arm and body. I added a backpack that she's holding in her hand, erasing the additional straps. I added 2 Converse shoes, each resized and rotated to fit on the floor. I added two posters to the blackboard, resizing them and darkening their contrast to match the darkness by the board. I also added a resized boom box to sit on one of the desks. I magic lasso'ed all the images into the classroom

24. 1980s: Image #2 • Because Madonna is still popular today and still wearing 80s trend clothing, I chose to make her modern-day concert the backdrop. She’s performing on stage while her audience is people, celebrities, and models wearing clothing that relects the wild trends of the 80s. Instead of the typical jumbotron, I used pictures of modern-day models wearing 80s-like clothing to show how different fashion trends have a boomerang effect of always coming back into popularity.

25. Steps: • This is my image depicting how 80s fashion is still prevalent today. For the background, I used a picture of a concert stage, for which I used the Burn Stamp tool to get rid of all the musicians on stage. I used the Paint tool to cover the two jumbotrons on the sides of the stage with white. I found a recent picture of Madonna performing and used the Magic Lasso to cut her out and, after resizing, put her on stage. I used various pictures of models and celebrities in 80s inspired clothing as the "audience members" and for the pictures on the "jumbotrons." I used the Magic Lasso to cut them out, resized them into place, and used the Eraser to get rid of the extras. Finally, I added the Madonna banner to the top of the stage.

26. 1980s:Image #3 This image is a more artistic rendering of 80s fashion. The setting is Paris, France, one of the most influential fashion capitals of the world. Since Parisians are not afraid to take chances with fashion, the model is wearing an avantgarde coat while sitting on a bench near the Eiffel Tower. In the bottom corner is a shadow of Coco Chanel, one of the most important French designers, who is looking towards the model and the future of fashion.

27. I used a background photo of the Eiffel Tower at night. I magic lasso-ed a picture of a model on a bench and added her to the picture, erasing the extra bits. I used paint to add red to her lips and blue to her eyes. I changed her Hue/Saturation to make her match the gold in the Eiffel Tower. I used the rectangular marquee tool to move the moon up higher and then changed its Hue/Saturation to purple so it complimented the gold in the model & Eiffel Tower. In the bottom corner, I magic lasso-ed a picture of Coco Chanel. In the layers option, I changed her to "Lighten" so she was slightly see-through and looked like a shadow.

28. Thanks for Watching! Now go buy some new clothes & FALL into FASHION!