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SUSTAINABLE FOOD & FOOD GLOBALIZATION. TRANSNATIONAL MEETING MESSINA MAY 2018 ECOFOOD-BIOFOOD & FAIRTRADE. MY SHOPPING BAG. This is an image of the last things my family has bought: some bananas, chocolate, chorizo, pineapple juice and ColaCao.
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SUSTAINABLEFOOD & FOODGLOBALIZATION TRANSNATIONALMEETING MESSINA MAY2018 ECOFOOD-BIOFOOD &FAIRTRADE
MY SHOPPINGBAG This is an image of the last things my family has bought: some bananas,chocolate, chorizo, pineapple juice andColaCao. None of these products are local because my family strongly believes that cheaper products can be even better than those who claim to be the best and cost more money. The bananas come from the Canary Islands and they’re considered to be the best bananas in Spain. The pineapple juice was produced in Valencia by a white brand, a fact that makes it cheaper than others from a known brand. The package of chorizo comes from Cuenca by a white brand too. The chocolate bar comes from a different country, Germany. It’s the item that has travelled the most. Lastly, ColaCao is a well-known brand in Spain that makes cocoa powder. This makes it more expensive than cocoa powder from a whitebrand. In conclusion, brand-names and the origin of the products are two factors that influence the price of the food item, whether by fame or by the miles it has totravel.
MY SHOPPINGBAG This Bio products may be more expensive (just a little bit more than normal products) because it’s quality is higher than others (they are free of chemicals) they could be considered gourmetproducts. Commonly they are handmade products; this means that they have more work and costs to obtain the same result as the ones produced withantibiotics. Or the raw materials which are used are more expensive and the process is longer, especially when it follows traditionalmethods. This is the European Union symbol that whoever introduces it on his products he compromises to follow a set of rules in the ecologicalfield. Here are some examples of the prices of BIO Products and MARKETABLE Products, from CarrefourSupermarket.
MY SHOPPINGBAG This is a picture of products that my family normally buys. As we can see in it, there are a lot of products with known brands, such as Nesquick, Asturiana, Brillante, Coca Cola… Most of the products are made and developed in Spain, the tomatoes, eggs, oranges, meat… But for example the chocolate powder Nesquick was created and introduced from the USA. And nowadays lots of headquarters exist in our country. And the same happens with Coca Cola, but in this case it is imported to our country from Switzerland and UK. Usually when you are going to buy food, or products in general in markets, supermarkets …. We are attracted by products with famousbrands than the products themselves. Because wethink that because of having a good brand theproduct isbetter.
MY SHOPPINGBAG -Dairy products as milk, yoghurt and cheese: Milk is produced regionally and transported to different supermarkets, but it doesn’t come from far away at all. Yoghurt is not produced regionally, as the cheese, which its production company is fromAmerica. -Fruit and vegetables, as apples, tangerines andpotatoes: Apples come from an apple tree in my village, so they have agood quality and they’re transported from near. Tangerines come from the supermarket. I asked, and the man who sold them said they were a regional product. The basket is recycled. Potatoes come also from my village, my grandfather plantsthem. -Bread: Bread is bought in a little grocery near my house. They sell regionalproducts. -Cereals: I bought them in a supermarket, and they come from Spain, but not from Cantabria, It’s fromPalencia. -Flour: Regional product. It’s visible in the type of packaging and food labelling. I bought it in a small shop in myvillage. -Meat: Also from the supermarket. Its origin isSpanish. -Cocoa powder: It comes fromBarcelona. -Olives: They come from a small grocery near the town hall of santander, next to the Mercado de la Esperanza. They have a recyclable packaging. -Beans, lentils: Bought in a small grocery near my grandmother’s house, in which they use as less packaging as they can. We used a glass container to buy them and transport themhome. -Pasta: The same as lentils andbeans. -Jam: From she same store than the flour. Regionalproduct.
So farmers in Less Economically Developed Countries face many challenges and life can be veryhard FAIRTRADE Lowwages Poor working conditions Child labour Cannot afford education LEDC Farmers Lack ofjob security Unpredicta ble weather & natural disasters Poor standards ofliving Women lack rights andpower
Fairtrade Principles Fair trade food production aims to provide fair prices and better working conditions for famers and farmworkers Guaranteed minimum price & secure income Fairtrade premiumto invest in community Fairwage Safe working conditions Technical training Fairtrade Sustainable farming methods Protection ofworkers’ rights There are now over 1.65 millionfairtrade farmers and workers in 1,226 producer organisations in 74 countries (fairtrade.org) Nochild labour
How Fairtrade Improves the Lives of Farmers andWorkers Better quality oflife Higherwages Greaterself-esteem Can plan forthe future Jobsecurity Fairtrade Farmers& Workers Better andsafer workingconditions Access toservices e.g.childcare, medicaltreatment Happier andsafer Improved communitye.g. schools, home improvements
WhenyoubuyaproductwiththeFairtrademarkyouknowithasbeen certifiedtoofferabetterdealforthefarmersandworkersinvolved Photo: LukePayn
Therearenowover4,500fairtradecertifiedproducts forsale Photo: British Provinceof Carmelites
Credits MARIO FUENTE LUCIAIGLESIAS JONE PAGALDAY ELENA MIÑOR ANDREATURIENZO LUCY CASTAÑEDA