Importance of a Marketing Plan during Job Search

1. Importance of a Marketing Planduring Job Search Presented to PONG Pewaukee Opportunities Networking Group Monday July 1, 2013 By Nancy Horwath

2. What is a Marketing Plan? • Document that describes • Who you are • What you do • Your professional objective • Your competencies • Where you are looking • Target Markets (cities, companies) • Target Industries • Desired Size of Organization • Desired Culture of Organization

3. How to use a Marketing Plan • Bring to networking meetings • Use it as a guide for the conversation • This is who I am and what I do • This is what I’m looking for • Any suggestions? • Other people I should talk to • Companies I should consider • etc • Leave a copy • Send a thank you note

4. Asking for Networking Meetings • Briefly explain your purpose • My position was eliminated • Outplacement firm recommends meetings to exchange information • I don’t expect you to know of any opportunities • Ask for advice • I will quickly review my marketing plan • You may have some input: People, Companies, etc • Signature with linked in, email and phone #

5. Importance of Marketing Plan • Putting it together helps you • Clarify what you are looking for • Describe lots of positive things about yourself • Having it available • Reduces fear of networking with others • Provides a way to present information • Using it as a tool when talking to others • Guides the conversation • Demonstrates your professionalism • You never know who you know • Neighbors, acquaintances, church members, school mates • 85% of jobs are not advertised, networking is key

6. Positive Things